The first time to eat in Beijing FuNiuTang head store, is with a feeling of hot mood to come, but not heard that this rice noodles are very good, but heard that the owner of this restaurant is a 90, he created this store when he did not graduate from college, often after nearly a decade of operation, this chain of enterprises has been all over the size of the country in various provinces and cities and municipalities, the shivering powder process. In fact, quite ordinary, but also slightly some salt, but each eat a mouthful of heart are saying the same sentence: "Zhang Tianyi really great!"

His victory is not occasional, but put into today's past and future words, I think it is an extreme occasional phenomenon, unlike Li Ka-shing, who just started a business in catching up with my father-in-law's financial support; and unlike Ma Huateng, who has a strong background in the early stage of business as the family is not bad, and relies on the fair and transparent market environment, and a flexible sense of smell of business, Zhang Tianyi put the FuNiuTang's Zhang Tianyi engraved the golden signboard in Beijing and went to the world. In accordance with Zhang Tianyi's parents original wait, since childhood, he stopped a full range of strict cultivation, just after the birth of a variety of interest in the beginning to give him a variety of interest in training courses, to explore his interest in good targeted to make the cultivation program. After a little bit bigger for him to arrange the best key school, and Zhang Tianyi also lived up to expectations of the college entrance examination with excellent results into the Beijing University to study law.

This is reminiscent of the words of Mr. Bao Rent Gong to Mrs. Bao Rent in the "Kung Fu" movie: "If he studies well, he may grow up to be a doctor or a lawyer in the future, or possibly a martial arts master!" This is what I think Zhang Tianyi's father told his mother, but in the end it was nothing, he chose to sell rice noodles after graduation! In the summer of 2008, Zhang Tianyi, who had just entered the university campus, had already begun to formulate a plan for what he would do in the future after graduation, and in accordance with the timeline, he would probably be a cadre of the student union at the school, and then get into a relationship, pass the English four or six levels, and then prepare for his graduation thesis at the end of the semester. Then the final semester to prepare the thesis to stop the debate, and then will participate in the campus recruitment of major well-known enterprises, and finally is to enter the community to become a people's needs of the screws, until retirement! He wrote all the things that I can foresee into the diary, and then from time to time to think y, and finally came to a conclusion - this is not the life he wants.

In 2013, after graduating from college, he and his college roommate stopped a very rigorous and overflowing hot blooded negotiation, asking them whether they intend to go their own way after graduation or to follow me to do it, the details of what to do if it's actually very simple - to sell rice noodles. Roommates expressed some confusion, this kind of thing as long as they work during the summer vacation will only think about, from no one really want to this without any diploma can be engaged in the work of their professional life planning, although there are seniors before the pork sales victory, but that kind of example is really not much. Zhang Tianyi is full of self-confidence to them, said: "I have been preparing for this program for four years, ready to fund me to save enough, if you trust me, say with me to fight for three years, if this thing can be done, then you are shareholders. The fact is, after listening to what he said, I felt from the bottom of my heart that the man should be determined before it's too late.

The beginning of 2012, China ushered in the development of the Internet wave, when a "double eleven" Tmall sold more than 20 billion, with today's really can not be compared to, but in 2009, it is still only a district of 50 million, just three years later, the amount of business opened up into a geometric doubling speed! Upward. Internet + ideas began to be included in the life of every entrepreneur dictionary, this piece also brought up the operation of the network restaurant. That year, Zhang Tianyi with his team in Beijing, a shopping mall next to the China World Trade Center, rented a remote corner, this abnormal operation let all the colleagues were confused. Who is not looking for front room crowded to open a store in the high traffic, which I opened the store to the nooks and crannies, how can this be absorbed by the customers? And Zhang Tianyi's operation is only just beginning.

Because of the store remote all save a lot of rent, he used the money I saved, in the crowd Dianping APP registered business account. Crowd Dianping now have fallen out of favor, but at that time, but just came out not long hot selection APP, after he spent money to start buying traffic in the Internet input plus operation, every day will put my store on the home page hot selection of the recommended position, and then set up a simple and easy to understand promotions, which has a point of praise more than 10, you can give a bowl of rice noodles for free. Accumulated consumption of more than 100 yuan the next time you come to enjoy a free order, the initial investment return ratio does show a deficit, but in the online smash for money is indeed considerable. Viewers think about it, in fact, at that time app food ordering is just emerging, who entered early who can maximize the level of competition to more cake.

Not two years later, the United States, hungry, drop takeaway as if the bamboo shoots ordinary began to crazy out, and at that time Zhang Tianyi operated by the Fu Niu Tang rice noodle store has become a well-known brand of Internet catering and Huang taiji, carving master beef brisket, etc., carry out to this time, he did not need to spend money to buy the flow of traffic. The previous accumulation of members of the customer has a fairly large number of orders coming in every day, so that the rankings in the APP rankings want to fall can not fall, and after that, Fu Niu Tang every open a branch, must find the most remote corner set up a business. Analyze Zhang Tianyi's psychological description of the words may be: "Brother is so arrogant, since you want to eat rice noodles so much, then I'll trouble you to walk a few more steps, anyway, cell phones nowadays have navigation, haha."

After several years of hard work, as long as someone is hungry at night and want to eat rice noodles will not blindly think of the FuNiuTang, after all, the ordinary people consume, there is a kind of psychological habits from the crowd: I have not eaten is not important, the important thing is that everyone went to this restaurant to dine, it is unlikely that they are all going to be pitched it. Then I did not think too much also followed into the, plus the rice noodles session indeed can not be bigger than the sign of the Fu Niu Tang, the national consumption is originally like to the famous brand. Buy shoes will go to see Adi Nike, eat hot pot can think of Dong Lai Shun, buy a bag will go to see Louis Vuitton there is no discount, with the influence of the brand, Zhang Tianyi quickly completed the assets of more than 100 million.

In 2015, the Premier visited the main store of Fu Niu Tang and personally met with Zhang Tianyi, who informed the Premier that the traditional food and beverage plus Internet operation concept will not be an end, according to my research on the industry, the cell phone APP ordering will be eliminated due to the saturation of the competition. Currently trying to apply fingerprint payment and other new technologies to reach consumers into the store to eat only need to touch the screen to verify the fingerprints of the way to complete the payment, this concept and today's fast-paced life is quite compatible, but also to maintain personal privacy, his concepts have achieved a high degree of praise from the Prime Minister.

Every huge person is not in place to stick to the stereotypes, they will always sleep and eat to learn, in time to analyze the business pulse of today's period is how to beat. Zhang Tianyi by the side of the operation of catering also did not forget his parents' hopes for him, successfully got a master's degree from the Law School of Peking University, and every day will spend at least one hour to read and study. In fact, when it comes to Zhang Tianyi's victory case, each of us can do should not be envious, in fact, there is nothing to be envious of, because the risk of entrepreneurship is indeed very large, not everyone can win, if you are working in the unit to work, as long as the diligent and down-to-earth efforts can also reap a wonderful life, through the life of a variety of ways, you can choose to go to the sea sails, but also able to go to the grasslands to graze, the most important thing is that you're happy. The most important thing is that you are very happy.