KFC KFC, belonging to one of the world's very large restaurant group - Yum! Since 1987 in Beijing Qianmen Street opened the Chinese mainland home restaurant, after 20 years of development, KFC has opened 4600 chain restaurants in more than 500 cities in mainland China, throughout the Chinese mainland in addition to Tibet, all provinces, municipalities, autonomous regions, is China's very large scale, the development of one of the fast-food chain enterprises. KFC intention to join the registration form
Over the past 20 years, China's KFC adhere to the "based in China, into the life" of the general strategy, the implementation of "balanced nutrition, healthy life" food health policy, and actively build a "delicious, high quality and fast". KFC has been actively building a "new fast food" that is "delicious, high quality and fast; nutritionally balanced and healthy life; based on China and created infinity".
August 2000, "not from scratch" KFC franchises were officially authorized in Liyang City, Changzhou. With the continuous development of franchisees, KFC's franchises continue to improve. In the future, the franchise business will be one of the important business segments of KFC.
KFC has adopted a "not from scratch" franchise model in China. A "not from scratch" franchise is the transfer of a full-fledged KFC restaurant to a franchise applicant whose qualifications have been assessed and who is authorized to use the KFC brand to continue operations. That is: the franchisee is taking over an existing KFC restaurant, rather than opening a new one. The franchisee does not have to start from scratch and avoids the tedious work of selecting a site, preparing for the opening, and recruiting and training new employees. Site selection is often the key to a successful business, and by taking over a well-established KFC restaurant from Yum China, the franchisee's chances of success are greatly reduced and improved.
According to the KFC Franchise Development Program, we select suitable "alternative franchises" from existing KFC restaurants. For franchise applicants who have been evaluated for eligibility, we will recommend restaurants within the "Alternate Franchise" range for evaluation. Franchise applicants may not designate a particular restaurant or city for franchising.
KFC KFC to join the advantages
KFC KFC brand in the market has a qualified prospect, China's fast food industry in the continuous development, received more and more people's welcome and recognition, the brand after years of development, become the industry's leading brand, it is the first to have the following advantages:
1, advertising support: the brand headquarters every year, will be used to put a lot of money for advertising. Funds for advertising, will be in the franchisee's area for advertising, if the franchisee to choose their own advertising wisdom, the brand headquarters also give 50% of the amount of reimbursement to reduce the franchisee's costs.
2, product support: the brand also has a large number of products, a store can meet the different needs of consumers. After years of development brand has its own R & D team, but also in a constant stream of research and development of new products, and constantly provide new products to the franchise, improve/increase the competitive advantage of the franchise in the market.
3, marketing support: the brand will be the franchisee's regional consumption patterns and business circle assessment, tailor-made marketing programs for the franchisee.
4, brand support: the brand market has many years of experience in successful operations, the quality of its products in the industry has a qualified reputation, in the consumer population has a very good visibility and reputation, the project can be and the brand **** enjoy the brand effect, you can sit back and enjoy the wealth, the franchise can soon open the market situation.
5, operational support: the brand has many years of successful operational experience, it has a complete operational management system, franchisees can directly apply the brand's operating system.
6, training support: the brand will send professionals to franchisee training will be the brand's many years of successful operational experience and operational skills taught to the franchisee, so that the franchisee on the road to entrepreneurship less detour, as soon as possible.
7, full-service system support: brand implementation of the whole store output model, from the franchisee signed a contract to the franchisee store operation on track a series of links brand will give the appropriate service support. And will also give occasional guidance in the operation process, to solve the problems encountered by the franchisee in the operation process.
8, the brand unified image support: the brand will provide franchisees with a unified store image design, and in the construction site for on-site guidance and supervision, to improve the cost-effective franchisee decoration.
KFC KFC joining process
1, by the proposed franchisee in accordance with the company's specifications to fill out the "application form to join", fill out their basic information, and attach the relevant copies, fax or submit to the company headquarters.
2, the head office received the above form and copies of the initial review, and in three working days to give a reply.
3, after the initial review, the two sides signed a "letter of intent to join", the company will send investigators to the proposed franchisee to conduct inspections.
4, the proposed franchisee business environment, staffing, equipment and facilities to carry out a multi-faceted assessment, and in the end of the examination within five working days to notify the assessment results.
5, the proposed franchisee to pay the agreement agreed upon the relevant fees, you can go directly to the head office to pay cash or transfer to the head office account.
6, the company headquarters of the franchisee franchise qualification authorization, and franchise chain management system training, to provide VI design samples to the proposed franchisee, promotional materials.
7, the proposed franchisee in accordance with the requirements of the Department of the company's business premises for renovation, decoration, uniform dress and etiquette training for its staff.
8, the head office to send a person to the proposed franchisee for pre-opening inspection.
9, opening inspection qualified, the franchisee officially listed business
KFC KFC KFC franchise conditions
1, we hope that you are really thirsty for the development of the strength of the franchisee and operator;
2, agree with the KFC corporate culture, adhere to the principle of unity of the system;
3, entrepreneurial spirit, entrepreneurial spirit;
3, entrepreneurial spirit;
3, entrepreneurial spirit;
4, the KFC KFC franchisees are the first to be established in the United States.
4, good experience in business management in the relevant industry;
5, willing to engage in business management in the service industry;
6, willing to deal with the daily daily operations;
7, no criminal and bankruptcy records;
Information Reference: KFC official website