There are some differences between light food and traditional catering. Many light food shops mainly come from online take-out platforms, and the market for light food take-out is still relatively broad, because light food take-out is mainly aimed at white-collar high-end markets for office scenes, but compared with traditional catering, the market limitations of light food take-out are still relatively large. Although there is a market for light food takeout, it is still easy to fail if you don't pay attention to management and avoid pits. Let's find out which pits to avoid when ordering takeout. 1. Is there a market for light food takeout?

With the development of the take-away industry, more and more catering brands make take-away, which also promotes the segmentation of the catering market. User positioning is more accurate, and many entrepreneurs and friends decide to make light food takeout. What about the light food takeaway market?

1. From the user's point of view, light food take-out is mainly positioned in the white-collar high-end market, paying attention to brand attributes, and usually choosing afternoon tea instead of competitive dinner to gather high-quality users.

2. From the usage scene, light food take-out is mainly aimed at office scenes. There are three general take-away scenes: to the store, to the home, and to the office. There are more white-collar workers in the office, and the CBD area is relatively concentrated. People's quality and mobile internet are higher, they stay in office buildings for a long time and have higher consumption power.

So generally speaking, there is still a market for light food take-out, but compared with other catering industries, the market limitations of light food take-out are relatively large, mainly for white-collar workers and young consumers.

Second, what pits should be avoided when making light food takeout?

There are many light food take-out shops, some can make money, and some have been losing money. In fact, this is often an operational gap. The pits to be avoided in light food take-out mainly include:

1, thinking pit

Takeaway is not just an extra channel for restaurant food. If the traditional catering industry is manufacturing+service industry, then take-away is manufacturing+retail industry. You should learn to look at background data and understand customer thinking and platform thinking.

2. Team pit

To run a light food takeaway shop well, it must be a team battle. A complete team should include at least five roles: manager, operation specialist, promotion specialist, product manager and customer service specialist.

3. Cost structure pit

The platform sampling and distribution fee of take-away can account for 20% of the cost, and the packaging fee is also a big expense, even greater than the original rent and labor cost, so the cost should be considered when doing it.

Step 4 choose a pit

Not all light food is suitable for take-away. The main factors that need to be referred to when choosing light food take-out products are: it can be delicious after 30 minutes, the speed of food delivery should be fast, and the diversification and specialization of dishes should be considered.

5. Site selection pit

Takeaway is a business within 3 kilometers, and we should also pay attention to the distance from the target group. The site selection criteria are: look at the map, the number of colleges, offices, businesses and houses within 3 kilometers of the takeaway shop, as well as the number of delivery people and the category of businesses.

6. Bad review pit

Bad reviews will ruin a takeaway shop, and many friends who don't know what to eat will get used to reading reviews when they open new stores. Therefore, it is easy to fail to open a light food takeaway shop without paying attention to evaluation and properly handling bad reviews.