Rural hotels emerged in the late 1980s, its emergence is the inevitable requirements of the development of rural tourism. I found that the current stage of rural hotels, first of all, in the construction of the theme culture, rural characteristics and scale are not reflected in the development of the product is still in the primary stage, the consumption of low-grade, basically driven by the meeting, did not play out the hotel's "practical advantages", the hotel's management level and service quality and market needs there is still a huge gap, the hotel's actual income is at a low level. There is still a huge gap between the management level and service quality of the hotel and the market needs, the actual income of the hotel is at a lower level. The product competitiveness of rural hotels needs to be improved, which has become an urgent task to solve the problems of the existing rural hotels, such as primary products, low yield, backward service and lack of market. So how should rural hotel business managers quickly enhance the competitiveness of existing products? The author believes that should adhere to a general principle, that is, for the mass consumer tendency of the psychology, to seize the countryside travelers of the idea of difference, really do "listen to the interest, to see more than heard, the body has a real pleasure. Specific efforts can be made from the following aspects: mining countryside resources, increase product color. Rural hotel operators should make full use of the unique local atmosphere and agricultural activities, rich service content, so that tourists really experience the return to the true and rural farming. In addition to the "green countryside tourism" has been advocated, according to the color of the soil in the countryside can also be proposed "orange countryside tourism", "yellow countryside tourism" and so on. For example, tourists and fishermen can go fishing together, with farmers to cut rice together to beat the harvest, or let their hands to learn to do all kinds of colorful countryside characteristics of food and so on. Improve the participatory nature of tourism activities can attract guests, retain tourists and extend their stay. For example, a rural hotel in Taiwan, according to the market needs, combined with local characteristics, the original ordinary rural hotel, transformed into a special face of women, children in the mud as a feature of the hotel, has achieved substantial benefits and improve market competitiveness. In the services provided should strive to do "no one I have, people have my fine, people fine my new". China's rural tourism resources are rich in cultural connotations, reflecting thousands of years of traditional culture, forms of social organization, family relations, simple and elegant rural buildings, but also a strong cultural heritage of rural festivals, farming methods and living habits. Operators can dig out this cultural connotation, deep-level, multi-directional analysis, digestion, so that it penetrates into all aspects of hotel operations. Establishing rural consciousness and maintaining local color. Rural awareness emphasizes a whole atmosphere, relying on long-term internal creation, in the development process consciously in the countryside to form a "impressionable" overall atmosphere. Consciousness is guiding, so the establishment of rural consciousness is crucial to the development of rural hotels. Maintaining the richness and authenticity of the rural tourism products of the local flavor is the basis for the charm of rural hotels to continue unabated. Therefore, in the development process, we must carefully analyze the historical development process of the countryside, explore the cultural lineage of rural development, the evolution of living habits, the evolution of folklore, and explore its characteristics and charms and forms of expression, and develop products with a strong local flavor under the premise of protection. Tap into the cultural connotation and develop product characteristics. Characteristic is the attraction of tourism products to tourists, but also one of the important principles in the development process. The natural and primitive ecological environment and traditional culture of the countryside is different from the most prominent features of the city reinforced concrete forest, but also the vitality of the countryside hotel. Being in the countryside, in addition to having the countryside **** sex, to be subdivided into the market, but also to highlight the characteristics, highlighting the personality. PI County, Chengdu, such as located in PI County, Wang Yang Ge launched the ecological rooms, ecological rooms, ecological machine hemp rooms, highlighting the farm, simple style; and mirror Villa Equestrian Club, the basic architectural style of the Japanese garden type, showing a certain color of Eastern culture. Wang Yang Pavilion based on science to form the ancient architecture of Suzhou garden structure layout of green and ecological environment; and Meng Tongquan Country Hotel, for pure European-style villa house building, situated in the countryside less spatial limitations, the environment of the empty and open space to become the highlight of the hotel, coupled with a variety of exotic styles of architecture, can be given to escape the hustle and bustle of the city and the congestion of the guests to another place to stay. Set up a brand strategy, hit the hotel reputation. In today's increasingly fierce competition, many rural hotel operators have to play the "low price" card to compete for the market, the formation of vicious competition mode, becoming a bottleneck for the healthy development of China's rural hotels. Rural hotels sell services and experiences, is a kind of intangible products that can not be stored, determines that it is more necessary to establish a brand strategy through such a marketing approach. Brand as an enterprise's logo, not only is the enterprise to achieve competitive advantage of a powerful weapon, but also the brand products to the international market pass. I think we should set up a good hotel brand from the following aspects: First, market research, self-positioning. According to their own advantages, selected target markets, aiming at consumer hotspots, good brand positioning. For example, is located in the suburbs of the countryside hotel, should make good use of the convenient transportation, closer to the city's advantages, to seize the city residents yearning for farm life psychology, "Nongjiajia" as the core value of the brand positioning. Second, improve the grade, quality management. "Brand to product as a carrier", emphasizing the use of products to create brands, only excellent products to create a quality brand. That is to say, country hotel operators can no longer focus on "low price", ignoring the quality of service, ignoring the innovation of the product, through personalized design to improve the value of the product. Third, self-packaging, publicity and marketing. The key to brand building is not what companies want to say, but what consumers need you to say. Therefore, the country hotel should pay attention to cater to the needs of consumers, with the characteristics of the region's resources and cultural excavation to package themselves. The establishment of the brand, in fact, is the creation of the concept and marketing, is the enterprise branded in the minds of consumers. It should constantly innovate the concept of promotion, promotion means and promotion methods, and create its own unique and solid image in the minds of customers through various ways. In today's value diversification and product homogenization, each countryside hotel should build a famous brand through media campaigns and advertisements on the basis of high quality and excellent performance. The hotel's products should be able to meet the core interests and needs of the guests, should be correct to build the hotel quality products, as far as possible to meet the core needs of the target customer base and the main needs; only then can attract guests, seize guests, retain guests, make guests satisfied. Country hotel as the hotel industry "newborn", in the competitive market economy, the vitality of the product creation and development can not be ignored. Every rural hotel has the duty-bound responsibility to make this newborn grow better. (The author unit: Sichuan Normal University Tourism College)