Jinyuan ShoppingMall is located on the west side of Zhongguancun Central District, Haidian District, Beijing, across the street from Century City Phase I and Phase II and Century Jinyuan Hotel, with a superior geographical position. It is one of the 60 key construction projects in Beijing in 2003. Covering an area of 18.2 hectares, with a planned construction area of 680,000 square meters.

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Main stores such as existing department stores include Lufthansa Friendship Mall Jinyuan Store, Gui You Building Jinyuan Store, Easyhome Jinyuan Store, Gome Jinyuan Store, Yichu Lotus Supermarket Jinyuan Store, Champion Ice rink, Laitaihua Jinyuan Store, Jinyuan Jewelry and Antique City, Jinyuan Golf World and Jinyuan Billiards City.

The five-story food street is famous for its restaurants, including Jiutouniao, Donglaishun, Spicy Popo, Goubuli, Hannashan Barbecue and Fucheng Fat Beef. At the same time, there is also the well-known Star International Cinema on the fifth floor: the education and training base on the sixth floor. The well-known educational institutions that have stayed in are: New Oriental English Training, Learning and Thinking Training School, ABC English Training, Xueda Education, Crazy Family, New North Children Training, Bei Le English, and August 8th Dance Club, etc.

From June, 5438 to February, 2009, the first self-operated commercial project, Children's World, was successfully opened on the basement, which marked that the commercial combination of shopping centers in the Jin and Yuan Dynasties was more perfect.