What is the specialty of chain operation and management, what are the employment directions and what to study mainly are issues that are of great concern to the majority of candidates, parents and friends. The following are related introductions, hoping to help everyone.

1. Training objectives

This major cultivates all-round development of morality, intelligence, physique, aesthetics and labor, and has a solid scientific and cultural foundation and knowledge of economic management, chain operation, commercial franchising, logistics and distribution, and related laws and regulations. It has the abilities of store development, category management, procurement management, marketing planning, visual design, customer service and store operation, and has the craftsman spirit and information literacy, and can engage in store exhibition management, store management and store operation.

2. Employment direction

For occupations such as chain managers in wholesale, retail, catering and accommodation services, positions (groups) such as store exhibition department supervisor, e-commerce regional manager, store manager (general manager) and regional supervisor.

3. The main professional ability requires

the ability of customer service in stores such as customer reception, product introduction, transformation promotion, performance tracking, member management and customer service personnel management;

have the ability of store operation such as daily operation, safety management and store performance evaluation;

have the ability of store visual design, such as store dynamic design, layout planning, commodity display and on-site atmosphere creation;

have the ability of market research, category planning, business diagnosis, goal setting, strategy selection, tactical implementation and other category management;

have the ability of supplier development, procurement negotiation, contract management, commodity purchase, commodity replenishment, commodity return and other procurement management;

have the ability of store management such as store location selection and evaluation, opening planning and publicity, opening and operation of new stores, business supervision and inspection;

have the ability of marketing activities planning, all-media selection, accurate reach management, promotion performance evaluation and other store marketing planning;

it has the data management application ability to effectively collect, summarize, process, analyze and transmit the data and information of chain operation business, and complete the decision-making work according to the data information;

having the ability of safety protection, quality management, green production, environmental protection, risk prevention and control, etc.

have the ability of inquiry learning, lifelong learning and sustainable development.

4. major professional courses and practical training

professional basic courses: economics, management, marketing, business economy, commodity, big data financial management, statistics, business etiquette and communication.

professional core courses: chain management practice, service management practice, store operation practice, category management, procurement and supply chain management, chain store development and design, franchise practice, and digital marketing foundation.

practice training: practice training in store operation, commodity management, digital marketing, business communication and etiquette, etc. both inside and outside the school. Practice in retail stores, restaurants, e-commerce companies and other units or places.

5. Examples of vocational certificate

Certificate of vocational skill level: category management, social e-commerce operation

6. Examples of continuing major

Examples of continuing higher vocational undergraduate major: enterprise digital management

Examples of continuing general undergraduate major: business administration, retail management.