1. Frame building. We know in advance what a script should consider, such as: what is the theme of our corporate promotional film? What is the main line of the story? What is the relationship between the characters? Where was the scene filmed? Wait, if you want to think about the general idea of your film, you still stay in the stage of imagination, mind-building and composition.
2. Theme orientation. There should be a central idea and theme here. What is the meaning behind the story you want to show? What theme do you want to reflect? For example, papi sauce, what theme she wants to express will be remembered by everyone, so after determining this piece, the starting point becomes very important.
3. Character setting. You need to be in your short video? How many people are established? Which part of the project do they want to analyze? This is what you need to build.
4. Scene setting. Where to shoot? Indoor, outdoor, tent shooting, green screen keying? These are all things to consider.
5. Story clues. How does the plot develop? From the growth of characters? Or did you flash back? Get a bad result first, arouse the audience's emotions, and then explore the whole story?
6. Use of tone. What emotional theme goes with what emotional tone. Tragedy? Comedy? Miss? Funny? Technology? Cool colors, warm colors, light and shadow.
7. Use of music. Sometimes music is a good tool to stimulate your creation, and sometimes a song will drive your creative impulse. In a movie, music with the right atmosphere is the best means and coup to render the plot atmosphere.
8. Use of lens. There are not many professional lens application rules involved here. Let's first understand the concept of landscape: big scene, panorama, small scene, middle scene, close-up, close-up, big close-up, and their basic lens language concepts. Daquanjing generally expounds the background of the times, the urban street environment and the overall environmental background of the whole community development.
Promo is one of the good means to enhance corporate image at present. It can effectively raise the corporate image to a new height, better show the products and services of the enterprise to the public, explain the functions, uses and advantages of the product in more detail (different from other products), and interpret the corporate culture concept. Therefore, the propaganda film has become one of the necessary corporate image propaganda tools for enterprises. In addition to effectively enhancing corporate image, better displaying corporate products and services, and explaining the functions, uses, usage methods and characteristics of products, promotional videos are also widely used in exhibition investment, real estate investment and sales, school enrollment, product promotion, tourist attractions promotion, special members, brand promotion, hotel promotion, use instructions, listing promotion and so on. Through media advertising, it will achieve better promotion effect to publicize the enterprises that need to make promotional videos.