The so-called "usurping the host's role" means that when determining the location of the store, according to the location of the store, choose a business circle with dense crowds and frequent commercial activities to avoid the remote environment. "Business circle" is a circular consumption circle with the location of the store as the center and a certain distance extending outward, with this distance as the radius. Traffic conditions, topography and regional scenery, the characteristics of customers' activities at all levels and customers' income are all factors that determine the quality of a business circle.

2. Enter a city

The gathering of related stores helps to increase the attention of the same target consumers. When people think of buying a certain commodity, they will naturally think of this street, such as Xidan and Wangfujing in Beijing. Therefore, choosing a business district where well-known brands of similar clothing are concentrated and consumers' purchasing goals are clear can not only enhance the image of the store, but also help to improve its visibility.

3. Gathering point

The higher the gathering point, the easier it is to attract customers into the store. Take the shopping mall as an example. Usually, the entrance of the mall gate, the entrance of the escalator, the atrium of the lobby, the entrance of the cinema and both sides of the bathroom are places with more gathering points. Opening stores in these areas ensures the flow of people.

4, market research to make effective analysis.

If you want to open a good shop, it is inevitable to conduct some market research. From a professional point of view, it is called business circle analysis, which is to investigate and analyze the sales scope of the store, the characteristics of customers coming to the store and the geographical location of the living environment.

Because shops in different geographical locations have different types suitable for operation. Therefore, when choosing a site, investors should first carefully observe the situation of the business circle, such as how big the passenger flow and traffic flow are in the business circle and how many competitors there are in the business circle.

5. Select the site according to the business requirements.

Select the address according to the business content. Different types of goods sold in the store have different requirements for store location. Some shops are required to be opened in places with large traffic, such as clothing stores and small supermarkets; However, some stores are suitable for opening in remote and quiet places, such as health care products stores and service centers for the elderly.

6. Site selection based on popularity

There are two kinds of shops according to popularity: one is in busy streets, and the other is in residential new villages. Because the former is a neighbor with a big store, the product features are more important, and you should look for something that the big store doesn't have. To run such a small shop, we must do a thorough job in the market.

Small shops in downtown areas may wish to operate goods that cater to the tastes of young people, because young people like shopping best. On the contrary, small shops dealing in articles for the elderly should be opened in residential areas, which is an activity for the elderly, and of course they are welcome to buy them nearby.