Hefei Faming Commercial Plaza Project is located in the north of Dangshan Road, east of Silihe Road, west of Provincial Armed Police Detachment and south of Wanglong Village in Luyang District, Hefei City. The total area of the project is about 300 mu, and the planned total construction area is 580,000 ㎡. The total investment is a super-large comprehensive commercial carrier mall integrating shopping, catering, entertainment, leisure, cinema, five-star hotel, business and boutique apartments. The commercial building has 3 floors above ground and 1 floor underground, with a total area of 360,000 ㎡; The five-star hotel has a construction area of 22,000m2, over 65,438 serviced apartments +0.32 million m2; At the same time, there is a parking lot with more than 4,400 parking spaces.
This project is the key investment attraction project of the municipal party committee, the municipal government, the Luyang district committee and the district government, and it is listed as the key construction project of "1346" in Hefei. The overall architecture of the project adopts North American architectural style.
2. Planning and design principles
In the planning and design of Hefei Faming Commercial Plaza project, we learn from and absorb advanced design concepts at home and abroad, fully integrate with international standards, highlight the structure of three-dimensional space, boldly use exaggerated modeling and color context, fully learn from the successful experience of Xiamen Faming Commercial Plaza, and perfectly integrate the urban characteristics of Hefei, following the following principles.
2. 1 unification principle
Strengthen the integrity and unity of the commercial street, strengthen the connection between the main shops and the commercial street, and plan the whole project with a unified style of environmental design.
2.2 People-oriented principle
Carry out the people-oriented principle, fully reflect the concern for people, and create a relaxed, comfortable and unique leisure shopping environment.
2.3 Cultural principles
Strive to improve the cultural taste, refine the symbols and carriers of European commercial streets, carefully design sketches and greening, show the history of Hefei through architectural languages such as spatial changes and roof forms, and increase cultural interest.
2.4 Exquisite principle
The design from the whole to the details follows the principle of elegance and exquisiteness, continues a certain context and local characteristics, and reflects the business atmosphere with the characteristics of the environment itself.
3. Positioning concept
The positioning of Faming Commercial Plaza project is based on sufficient market research background and combined with the characteristics of the project itself. It not only embodies the characteristics, format and function of Faming Commercial Plaza, but also conforms to its own brand image and value, and fully considers the macro and micro market situation of Hefei and the region, which is scientific and rigorous.
In terms of products, Faming Commercial Plaza is located in a 580,000 ㎡ full-format, all-time super-large shopping center. This positioning fully and accurately reflects the super-large commercial scale, top-level commercial form, complete commercial format and all-round consumer groups of Faming Commercial Plaza, fully displays the high-end image of the project with high starting point and great momentum, and lays a solid foundation for becoming the flagship commercial center of Anhui in the future.
Functionally, the positioning of experiential amusement mall integrates shopping, catering, entertainment, leisure, cinema, five-star hotel, business and boutique apartment, taking amusement shopping as the basic point, covering seven functions of shopping, amusement, leisure, entertainment, catering, hotel and apartment. The main stores cover Fortune 500 companies, well-known merchants in Southeast Asia, well-known domestic brands, large-scale comprehensive department stores, supermarkets and comprehensive entertainment centers. The entertainment elements in the square are colorful, such as giant ferris wheel, pirate ship, Disney giant screen, central landscape water system, five-star super-cool cinema, carnival happy experience, wonderful reappearance of movie fairy tales, and joy is everywhere. In the atmosphere of amusement and relaxed scenes, shopping is not only to meet material needs, but also to enjoy a happy time. This has formed a three-dimensional infiltration between the seven functions, wholeheartedly creating a happy ocean, a shopping paradise, and leading the trend and trend of the dance market.