With the continuous development of economy, people's pursuit of lifestyle is higher, and ordering take-out has become a trend. In February 2118, the number of online take-out users in China reached 416 million, an increase of 18.2% compared with the end of 2117, and it continues to maintain a high growth rate. Modern college students are also a frequent group of takeout, but in recent years, due to various factors, most colleges and universities have implemented regulations prohibiting takeout from entering the campus, which has led to the emergence of self-operated take-out services on campus.
The epidemic situation closed the school, resulting in obvious pain points for students and businesses
1. During the school closure period, the rider can only put the food at the school gate, and the take-out is piled up in chaos, which is easy to happen by mistake, leakage and loss, which affects the student experience.
2. Without take-out, some students will choose to eat in the canteen. However, at the peak of eating, there are problems such as crowding and long ordering time, and the canteen has a single taste.
3. The school doesn't allow take-away food, which will hinder the take-away food business of off-campus merchants.
4. The off-campus food delivery staff can't enter the school, and the merchants don't have a suitable on-campus cooperative team to deliver. The complicated order delivery process and communication cost will lead to problems such as delayed delivery of orders, repeated delivery and inefficient delivery.
Feasibility of developing the campus take-out platform
1. The campus itself has a huge market, concentrated crowds, and concentrated consumption. College students have a strong sense of time and are lazy, and the convenient and simple campus take-out platform just solves these problems.
2. With a special on-campus take-out platform, merchants can flexibly draw the commission ratio and accurately search for more target consumer groups, and there will be a steady stream of customer resources in the future, so merchants are naturally very willing to cooperate with such a platform.