if there is no case study, enterprises can't accurately grasp the market situation and customer situation, and they can't fully understand the products. Then the following is the relevant content I have compiled, hoping to help you.

1:

Jin Jingmei: Chongqing * * * sells snacks with a monthly income of 211,111

Gan Jinjing shows the products sold on WeChat

This group of pictures of Internet seller Gan Jinjing was taken by reporter Zhang Luqiao

Buyer Show

"No discount, no delivery, no self-help, be a principled Internet seller." "In September, literally broke 211111! Keep trying! Thank you for every meaty meal! " On the first day after the National Day in 2114, Jin Jingmei exposed the Alipay transfer bill on WeChat, which was her turnover in September.

Jin Jingmei, born in * * *, is a little fresh beauty in Chongqing. Since May 2114, she has turned into an Internet seller, starting with 32 fans, using WeChat to sell spicy snacks made by her mother, and attracting nearly 3,111 WeChat fans with "buyer show" and "brand personality".

The beauty who ate food resigned and started a business

She started from 32 fans

On p>13, the reporter contacted Jin Jingmei through WeChat, and there was a crisp and sweet voice in her voice. At 11 o'clock yesterday morning, the reporter saw Jin Jingmei's "real body" in Guanyinqiao, Jiangbei District, wearing a leather jacket and Martin boots. She looked quite fresh and was the "first beauty".

After a few pleasantries, Jin Jingmei told the reporter that her real name is Gan Jinjing, who was born in * * *. She lives in Zhengjiayuan, Yubei District, and graduated from chongqing vocational institute of engineering in 2119. After graduation, she worked in a foreign-funded enterprise in Zhuhai for half a year. After returning to Chongqing, she has been engaged in the accounting profession until May this year.

"She has a cheerful personality. She used to be the monitor of our class and was often active in the student union." Hu Qian, Jin Jingmei's best friend and classmate, said that Jin Jing is an out-and-out "foodie". Before selling snacks, she likes to share food in a circle of friends. "Generally, the food she recommended is quite delicious."

"I've been thinking about how to give full play to my strong points." Jin Jingmei said that she later got the agency right to sell a brand of "Cold Eating Rabbit" in Zigong through a friend's introduction, and started selling in March this year. "At that time, I had 611 fans in Weibo and 32 fans in WeChat."

selling snacks cooked by my mother

"selling meat, refund if it doesn't taste good!" This is Jin Jingmei's first selling on Weibo. Subsequently, many buyers went to buy with a try mentality. "A pack of beef in 35 yuan and a pack of rabbit meat in 38 yuan, the average person will not come back to me to return the goods for these tens of dollars." Jin Jingmei said with a smile.

"However, many buyers who have eaten it think that the products I sell taste good and introduce friends to buy them." Jin Jingmei said that because her attention to WeChat is getting higher and higher, she turned her marketing position to WeChat in an all-round way, and studied the time and frequency of releasing marketing information. "It works best from 9: 11 am to 11 am, before eating at noon and before going to bed at night. I send up to 6 messages a day, of which marketing only accounts for 2, and the rest are related to my life."

after several months, selling only "cold beef" and "cold rabbit" made Jin Jingmei feel the bottleneck of sales. Because Jin Jingmei's aunt is from Zigong and also has the skill of making "cold-eaten rabbits", she asked her mother and aunt to study together, and combined the spicy taste of Chongqing with the "cold-eaten" skill to develop spicy loach, duck tongue and beef, and named it "Champion" series. Jin Jingmei sold her own brand.

according to Jin Jingmei's mother, every once in a while, she personally goes to the countryside to buy freshly squeezed yellow rapeseed oil, and the ingredients are all Zigong specialties, which can only be made after five processes. During the production, the producer will also wear gloves, hats and masks to ensure hygiene. "We will make them every day according to the order, and they are all sold out on the same day, so they are fresh."

Three marketing "quirks"

1. "Buyer Show" customers help to promote

"Now most young people like to take photos in the sun, so I grafted this method into WeChat marketing." Jin Jingmei said that she launched the "Beauty Buyer Show" on WeChat, that is, the buyer sent a photo of herself and the product to a circle of friends, and then she took a screenshot and posted it on her WeChat. "When sending every' buyer show', I will accompany it with a comment. As long as one buyer does this, others will follow suit."

Jin Jingmei admits that she will number the "Buyer Show", and now there are more than 1,111 numbers. Buyers can also choose the number of the "Buyer Show" by themselves. "These photos spread quickly in Weibo and friends circle, and they can quickly make their brand famous."

2. The "three noes" principle tree "brand personality"

Jin Jingmei also admitted that her Internet marketing also has three principles, namely, no discount, no delivery, no self-help, because the product profit is thin, so she has always insisted on not discounting, and she is a weak woman and has no car to deliver in the same city, so she chose to send it by express delivery. "In this way, customers will stay at home and also.

"Among my current tourists, 61% are from Chongqing and 41% are from other places." Jin Jingmei said that this "three noes" principle, on the one hand, can save your own time and make your marketing more organized, on the other hand, it is also establishing your own "brand character".

3. Sweet voice shows warmth and makes friends with customers

Jin Jingmei is also perfect in service. Because I sell a lot of spicy snack oil, every time I send goods to buyers, I will give free small intimate gifts such as disposable gloves, plastic plates and cool candy, and I will also make one-on-one after-sales confirmation with customers. "If I don't receive them, I will reissue them immediately or even refund the money."

In addition, Jin Jingmei will send warm tips to customers by means of WeChat voice, such as putting the leftovers in the refrigerator, etc. "In the process of chatting, I have become friends with many customers, and they are very reassured about my products".

Viewpoint

"Burning White Brother": Online and offline should be combined with marketing

Jin Jingmei admits that when she was developing WeChat marketing, she was also instructed by many industry predecessors, and her entrepreneurial story was reported by People's Daily, and Ye Chuncheng, a Chongqing catering network marketer, was one of them.

"Bai Shao Ge" thinks that Jin Jingmei is also a typical representative who successfully started a business by using the Internet. She has grasped the psychology of customers and used Internet thinking to prescribe the right medicine. "The speed of Internet communication is amazing. As long as there are good interaction strategies, we can grasp the lifeline of communication." "Burn White Brother" also suggested that when WeChat marketing reaches saturation level, it is necessary to avoid over-marketing. At this time, new products should be launched, and everyone's consumption desire should be combined online and offline for marketing and communication.

2:

Huang Tiesen: engineering male WeChat won 7,111 WeChat fans a year when it sold fruit

Disguised the activity leaflet as a library card, and interpreted "I'll help you with your apple love" by "You are my little apple". In one year, Huang Tiesen, a science and engineering man, made the We Xin Fruit Gang founded with 17,111 fans through unique marketing methods.

engineering male was tempted to sell fruits on WeChat

Huang Tiesen was born in Honghu in 1992. In 2113, he started a business with his classmate Wu Xuan, who was still studying electronic science and technology at Huazhong University of Science and Technology. They decided to start selling fruits on WeChat.

On Youth Day in p>2113, We Xin Fruit Gang was launched. Huang Tiesen spent 1,311 yuan on fruit, and organized more than a dozen good classmates to promote it in the school. He wore a pre-customized We letter fruit gang cultural shirt and got a free fruit by scanning the QR code of WeChat. On the same day, he won 327 WeChat fans, 17 fruit orders and the turnover reached 311 yuan. The results of the first day were not impressive, but Huang Tiesen and his friends were greatly encouraged.

Compared with traditional sales, Internet sales have many advantages: send a WeChat to We Letter Fruit Help, and the fruit will be delivered to your door, and the fastest time is even one minute * * * The dormitory is near the warehouse * * *; Huang Tiesen and Wu Xuan were originally delivered by two bicycles, and the warehouse was a 21-square-meter house near the west gate of the school. The cost was low, which made all the fruits of the "Fruit Gang" cheaper than the fruit shop.

after several months of persistence, bicycles have been upgraded to electric cars, cartons in warehouses have been upgraded to professional shelves and containers, and the background management has been further upgraded intelligently. What is most needed is to earn enough popularity.

Free fruits attract tens of thousands of people to participate

How to attract popularity? Internet thinking is free, that is, sending. How to send it to win the most attention? Huang Tiesen thought of "send the whole building if you want to send it."

Shortly after returning from the winter vacation and starting school, Huang Tiesen launched a voting campaign on everyone to elect the most popular dormitory, and all the dormitories with the highest votes will receive a free fruit. In order to promote the activities to the greatest extent, Huang Tiesen printed 11,111 imitation library cards with Huang Tiesen's photo and identity information on them, and the activity link and QR code were printed on the back. After distributing the "library cards", he posted on Renren.com and asked "Who found my library card", which attracted the attention of the students.

the multiple efforts have really achieved explosive effects. In a few days, the activity of We Xin Fruit Gang "Send the whole building if you want to send it" was known by all the students and won tens of thousands of participants.

On May 21th this year, Huang Tiesen launched the "You are my little apple" confession campaign. The specific way is to leave the confession and address of your sweetheart on the page of We Xin Fruit Gang, and We Xin Fruit Gang will send an apple for the object for free within a specified time. Such a romantic activity immediately attracted hundreds of netizens to participate.

Over the past year, Wexin Fruit Gang has won 17,111 fans, which is a miracle for a micro-signal company selling fruits on campus.

But Huang Tiesen's ambition is not limited to this. This summer, with the joint efforts of Huang Tiesen and several programmers, the website and online supporting management background of Wexin Fruit Gang have all been developed, and the model of Wexin Fruit Gang has been recognized through online promotion. Huang Tiesen revealed that at present, the number of merchants applying for joining has reached 113, covering 41 cities across the country.