0 1, business license
Business license is essential, you can pay attention to the registration time, because it is reported that many businesses have worked hard for three years. At the same time, the longer they operate, they can unilaterally prove that this enterprise has the ability to adapt to the market and its operating ability is good.
02, franchise for the record
The application for commercial franchise filing is strictly examined, so the brand that can get this certificate is at least a legal and compliant brand.
The Measures for the Administration of Franchise stipulates the qualification for examination: the franchisor shall have more than two direct stores engaged in franchise activities, and the business hours shall exceed 1 year.
The selection of projects should not only look at qualifications, but also look at other key points. Are qualified to show that the brand is reliable!
Second, pay attention to details.
0 1, see the promise
All projects that guarantee profitability should be rationally rejected.
Reliable brand: win-win cooperation, we cooperate.
Franchisees get better profits with the help of brand potential energy, and brands copy successful experiences to franchisees to provide operational services. However, joining a brand is not to be a cutting shop, and the quality of shop management can not be separated from the careful management of franchisees. This business needs brands and franchisees to operate together.
Fast moving project: 100% to make money
100% of the money, how much money do you want to invest? We have projects that match the investment amount. As long as you come, I won't let you go. All kinds of false promises must sign a project.
02. Look at franchisees
No matter which project you do, you must visit the franchise stores on the spot.
Reliable brand: you can go to a nearby franchise store, try it, talk to your boss, and get to know our brand before you think about it.
Fast moving project: do everything possible to stop you from patronizing the franchise store.
03, depending on the terms of cooperation.
You need to be careful to open a shop without a bottom line.
Reliable brand: when joining a single store, consider economic strength, determination to open a store, management ability, communication ability and execution ability. After all, reliable brands are also afraid that unreliable franchisees will destroy their brand reputation; Regional agents, only excellent franchisees can get regional agents after evaluation and audit.
Fast recruitment project: 0 initial fee.
Only the equipment fee is charged, and the high probability is that the cost is 2000, and you will be charged 20000; You don't need to open a physical store to get an agent. This paper expounds the simple operation, zero experience and zero requirements, and exaggerates the agency profit.
04. Look at the cost
What is paid is useful, and what is paid is the cheapest.
Reliable brand: During the consultation period, all sources of expenses, such as initial fee, operation fee, equipment fee, material fee, decoration fee, rent, personnel fee, etc. , are true, do not hide, do not deliberately calculate low costs, exaggerate the benefits.
Aauto Quicker Project: Reduce the investment budget and induce entrepreneurs to sign contracts.
No joining fee (because you will be charged for equipment), no operating fee (because no one will help you operate), no brand deposit (because the brand image is not important, the brand will rot and be replaced by the next one), how to install the decoration (because the brand image is not important, as long as you are willing to sign the contract, how to install it), deliberately lower the investment budget and induce entrepreneurs to sign the contract.
05. Look at the direct store.
Direct store is a demonstration of business model.
Reliable brand: first do a good job in direct stores, and then explore franchisees by integrating the operating experience of direct stores, and copy the successful experience of direct stores to franchisees. The longer the direct store is opened, it shows that the business model of this store is recognized by the market.
Rapidly Recruiting Brands: Model Teaching
There is no direct store, model room teaching, telling the blank market is the blue ocean; There are direct stores, but the opening time is short and the management effect is not good.
06, look at the training.
Training is unintentional, and later operation is unintentional.
Reliable brand: meticulous and systematic training, theoretical knowledge, indispensable store operation, store management, opening marketing, community management, take-away orders, bad review handling, store management, financial accounting and so on. The practice of physical stores allows franchisees to truly face the market and face different problems of different customers, so as to actually solve them and avoid being in a hurry when opening their own stores. And after the training, there is a corresponding assessment, and the store will be opened after the assessment is up to standard.
Quickly recruit brands: spacious and bright model room teaching, no physical store practice links, simple courses only teach technology, no management methods.
Grandma related braised pork rice little cousin's message:
Do you think it is too deep to add water to catering? Everyone likes to listen to the results, advantages and promises, but ignores the risks and pitfalls. When choosing a project, you must be "discerning", spend time and energy on field trips, and choose a reliable and good project!