Storybook I bring you a global king of the straw so refined:
"Small and big, to achieve a different kind of height" is the motto of the "double child" business operations, which means that although the straw is very small, but you need to use the big heart to make the small straw to perfection, not to blindly compare, not to over-ambitious, and continue to focus on the "double child" to become a century-old enterprise to achieve a different kind of height. Continuously focusing on the "double child" into a century-old enterprise, in order to achieve a different kind of height. Yiwu double children daily necessities Co.
The "straw king"
"I dropped out of school at the age of fourteen and followed my father down to Jiangxi Province "chicken feather for sugar". The subsequent fifteen years I fumbled more than twenty industries and failed countless times. Starting in 1992, I began to contact the straw in Yiwu Commodity Market stall business, then only from Guangdong and Fujian and other places into the Yiwu market sales." Two years later, Lou Zhongping based on their own accumulation of a large number of straw customers, then decided to produce their own straws. In 1994, founded a double children's straw factory, a turn of the eye to do twenty years, each only earn a few milliard straw to hundreds of millions of output value, become the world's largest straw production enterprises.
It can be imagined that, starting from scratch, Lou Zhongping must have experienced a lot of trials and tribulations in the early years of entrepreneurship, however, these trials and tribulations are like grains of sand, in the package of the years into a dazzling pearl. Today, he is known as the "straw king", his microblogging has more than 400,000 fans, "double child" also on behalf of China's straw business from 2012 to preside over the drafting of international standards for the development of straws.
He also subverted people's views on straws, straws made into works of art. Artistic straws of various shapes, toy straws containing windmills, ha-ha straws to help children take medicine, and love straws for a couple to drink together can all be found here.
The current "double child" in the innovation of the harvest, with 5 invention patents, more than 100 utility model patents. This year, there are 2--3 invention patents approved, and the number of valid patents for straws it owns has reached more than two-thirds of the global straw patents. Lou Zhongping said, "the trick to make the small straw is to continue to innovate, the idea of innovation is in the ordinary straw on the basis of amorous, functional and entertaining grafting, so as to give a new life to the inconspicuous little straw".
In 1995, he registered the "double children" trademark as his own brand, at that time the Yiwu Commodity Market owners still have little brand awareness. Lou Zhongping found that the production of straws across the country have two children's packaging Logo (that is, now double children's straws trademark pattern), the results of one day on a whim to take a packet of straw packaging to go to the Yiwu Administration for Industry and Commerce inquired about the staff, although they do not know the origins of the Logo, but told him no one has not yet registered the trademark. Lou Zhongping immediately went home and took 2,000 yuan to register the trademark, two years later, at the end of 1997, Lou Zhongping got the State Trademark Office approved the "double children" trademark certificate, the national straw factory are using the "double children" trademark "for themselves", and in the local newspaper issued a solemn statement of trademark rights.
After that, he took the lead in foreign trade and export, and in 2003, he already occupied 20% of the global market. By 2005, the daily production capacity of "Double Kids" had reached 100 million straws.
During the period is not without twists and turns, in 2005, Lou Zhongping realized that the European and American customers, although ordering large quantities, but the price is too low, resulting in "double children" to stay at the low end of the large-volume simple production and idle innovation. So he began to consciously transfer sales from foreign markets to the domestic market. More than half of the production space to develop domestic high-quality small customers, efforts to cultivate the domestic consumer market of high-end straws, increase the marginal effect of the "double child" brand, a large number of high-quality "double child" straws began to enter the supermarkets around China and high-end catering consumption, the core competitiveness of the enterprise can be effectively enhanced. Enterprise market control pattern completely changed from the original large customers dominated by the current small business dominated, and firmly grasp the right to speak and take the initiative in the development of the industry.
The first close contact with the computer
Building Zhongping from 1995 to start contact with the computer, when some companies take the computer just to decorate a facade, he meticulously learned this may "change the world" of the magical machine. He started from the very beginning of the typing, and in the second half of 1997 began to contact the Internet, which is another journey for him.
"Before that, the Internet was still very strange to our generation, especially in third- and fourth-tier cities like Yiwu." Lou Zhongping said that at that time, foreign customers brought us some information about the Internet, and at that time in the country has also had some initial applications of the Internet. They then also caught up with the fashion, trying to spend 10,000 yuan to hire someone to do a simple website, using the Internet to find foreign customers." When Jack Ma was working on the Chinese Yellow Pages, we started to make a corporate website." Lou Zhongping laughed.
It was also through e-commerce that he came into contact with a person who had a profound impact on him. The 70-year-old Japanese businessman Michiaki Kuwabara saw the "double children" website on the web, and then linked to this transnational friendship. He taught Lou Zhongping many business ideas and management experience, which greatly helped him in his subsequent business endeavors. When Michiaki Kuwabara passed away in 2012, Mr. Lou sent 8 tweets in a row to memorialize his predecessor, who had influenced his life in the business world.
He made decisions on the big level of the enterprise, and he was also committed to the implementation of small details. Once he saw the company's flagship store on Tmall in the double children's picture is not enough "high", Lou Zhongping himself stayed in the studio for more than a month to take out photos highlighting the colors and shapes, focus on the texture of the straw colorful presented to the fullest. Lou Zhongping repeatedly emphasized that "I am the world's most knowledgeable straw man, the world's top straw expert must be in the double children.
It must be mentioned that Lou Zhongping self-taught professional engineering drawing software, he personally involved in the design of the drawings, personally designed the company's plant construction, if not to see a computer design drawings, his extraordinary learning ability is incredible. Lou Zhongping patiently introduced: "The bottom of the building is a cistern, the roof is a vegetable garden, the walls of the plant are covered with a variety of pipes."
In addition, he is also a microblogging and WeChat people, so far the microblogging fans up to more than 400,000, released more than 14,000 microblogging. Now there is a "microblog matrix" effect where @LouZhongPing, @ShuangDongStraw and dozens of staff microblogs are linked to each other and often forwarded to each other. On his personal WeChat, he frequently pushes out enterprise activities and management experience, and the straw gentleman of Shuangtong's WeChat and the straw girl of public WeChat "Shuangtong Straws" join hands to release information. With years of familiarity with the Internet, he has a deeper understanding of new media than the average person.
Some people will ask, your assets have done so big, why not invest in a few other industries like other e-commerce? He still maintains his humble mentality: "I will not be mesmerized by the false heat in front of me, and in this life I only hope to make this straw perfect."
Perseverance is the key to success. It is this kind of spirit that makes him make the small straw into another kind of height.
When a happy boss
He is a "stingy" and "extravagant" boss, but his happiness index is very high, because he has created a "happy kingdom".
He spent several years designing, less than 20 acres of the plant into a green recycling factory, the highest land utilization rate in the country. He designed a water treatment and rainwater collection system within a private enterprise that is rare in China. He has built the factory into a low-carbon and environmentally friendly "garden factory". He applied the energy-saving and consumption reduction concepts he learned from Japan to the daily operation of the enterprise, which can save 2 million yuan of water and electricity costs every year.
The internal facilities of the Shuangtong Administration Building are built to the hardware standards of a three-star hotel, with the first two floors being the office area, and the third to eighth floors being the staff dormitory. Spending more than 70 million to build environmentally friendly ecological plant, the staff dormitory building construction and decoration alone spent nearly 30 million. Faucets, doors, beds, and all kinds of living equipment use first-line brands. The indoor environment is very clean, the faucet has never been changed for nine years now, even if it is their own home is difficult to keep so well." These beds we are using stainless steel welded up inside the room, installed and can not be moved out, so we are considering the use of a lifetime, I designed to think long term, the company wants to retain talent, we have to let them live comfortably and stably, this money can not be saved." Lou Zhongping said firmly.
The company's roof has two layers of air gardens, planted in orderly blocks of peppers, tomatoes, cucumbers, sugar cane, grapes and other more than twenty kinds of vegetables and fruits." In foreign countries, such a roof garden has long been, efficient use of space, but also allows employees to leisure pastime, the use of resources and improve the environment. Moreover, the vegetables planted on the roof without pesticides, safe and secure, they can not finish eating can also add food to the cafeteria." Lou Zhongping said with a smile.
On the ninth floor of the double child there is a multi-functional hall called "Nine Floor Pavilion", dedicated to holding staff learning and recreational activities, next to the establishment of a small library, storage of various types of books for employees to borrow. Lou Zhongping is a person who loves to learn, he likes to learn to accept new things. The company will also carry out a weekly study session, so that all the management of the week to do a weekly learning to share exchanges. Learning will even row seat also has its own rules, each learning will require all departments to cross the personnel to sit separately. He said that this is to strengthen the exchange between departments, stimulate new ideas and creativity.
Downstairs in front of the administrative building is a few thousand square meters of the company's large garden and staff fitness places, are building Zhongping "huge" construction. There is a clear lotus pond in front of the company, there has been a "small lotus just showed the tip of the corner" of the scene. If you don't know it, you must not know that this is the water reservoir in the famous wastewater collection system. Next to a two-hundred-year-old camphor tree, a row of persimmon trees, loquat trees and pomelo trees, the trees are full of all kinds of fruit. Lou Zhongping told us, "This place was originally a rock, in order to plant trees to the rock dug out more than five meters deep, and then transported from the outside to backfill the soil, so the trees will grow more than the plant outside a lot of exuberant."
Details determine success or failure. Lou Zhongping for each small link of the heart, destined to push this enterprise to a better and farther future." Foreign companies that do well are always hundreds of years of inheritance, we will also be the straw has been doing." He is as confident about the future of Double Kids as he was twenty years ago.
Above is the global straw king so refined all the content, you are welcome to share the story of the whole network to your loved ones and friends oh!
The Maharajah of the World