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Case study of logistics Jiayi Logistics: Starting from 10,000 yuan, achieving the top 100 logistics companies!
After several setbacks and three bankruptcies, Mr. and Mrs. Wang Lin were not discouraged. Instead, he took the hard-earned money of 6.5438+0.08 million yuan and devoted himself to the logistics industry. "It was really difficult at the time. We don't know how long we can last. " Wang Lin, chairman of Shandong Chiayi Logistics Company, said frankly, but today Chiayi Logistics has become the top 100 logistics companies in China because of hope.

1997 The beginning of the year was an unforgettable day for Wang Lin. 1992 graduated from Shandong university and was scarred after going to sea. This time, the company he founded went bankrupt for the third time in five years, and the pain was almost unbearable for him. But in the most difficult time, his wife Sun Xi agreed to marry him. During May Day that year, a couple of young people held a formal wedding in the Shaw Science Museum of the New College of Shandong University.

Failure did not dampen the couple's pursuit and desire for life. 1998, the birth of their daughter Jiayi even inspired their entrepreneurial passion. The couple chose to do logistics. Wang Lin said that logistics at that time was still an emerging sunrise industry. Not many people knew at that time. "It's easy to get in the door. It doesn't need too much investment. It's just right for us. Scrambling together, I just paid off the debt and left 1.08 million, so I rented a house in Gaijiagou. " In this way, when naming the company, the couple thought of their daughter's name-"Jiayi" and started another difficult entrepreneurial journey.

(voiceover: At that time, it seemed that not many people paid attention to the existence of the new term logistics. Two-thirds of the carriages are empty, and employees' salaries need to be pieced together by themselves. Why didn't the logistics operation crowded with people scare them? But Wang Lin and his wife are full of expectations for the development of this industry. Wang Lin said that in the process of pursuing success, there are not only applause and flowers, but also setbacks and tears. If you can keep hope for the future in the face of pain, it means that you still have hope for success. )

There is nothing wrong with the choice of Wang Lin and Sun Xi. Nowadays, the logistics industry is slowly infiltrating into people's lives. Three bags 100 kg of rice are consigned from Linyi to Jinan, only 20 yuan is needed; From Guangdong to Jinan, it costs only 100 yuan for logistics companies to consign hundreds of kilograms of ornamental stones ... People really feel the convenience brought by logistics, and many production enterprises and manufacturing enterprises have greatly reduced their production and circulation costs because of the development of logistics industry. At the same time, many logistics companies have sprung up. Now, when you walk to the streets of Jinan, the signboard of "* * Logistics Company" can be seen almost everywhere.

Today, Chiayi Logistics is well-known in Qilu. 65438+100000 yuan started as a small shop. It is precisely because of the heavy business opportunities and market demand in the logistics industry that after several years of development, the company's annual turnover has rapidly increased from 650000 yuan at the beginning of its establishment to 27 million yuan in 2003. For example, this year's turnover has exceeded 50 million yuan. As one of the three logistics enterprises supported by the Provincial Economic and Trade Commission, Jiayi has commercial outlets all over the province, and has achieved non-blind area distribution and 24-hour "door-to-door" logistics distribution service in Shandong, Hebei and Anhui.

(voiceover: "The most important thing that we can benefit from today is that we have determined that this is a blank industry with great potential." Wang Lin summed up his business with a smile. It is very important for an enterprise to set a goal. After that, we must strengthen our faith and go down to earth. Even if the road is rugged and there are few companions, as long as you are willing to enjoy loneliness and loneliness, you will not change your original intention at the attractive fork in the road, and it will be difficult for you to get what you want. )

However, the growth of Chiayi Logistics has not stopped. In 2004, Shandong Jiayi Logistics Co., Ltd. was rated as "No.38 among the Top 100 National Logistics Enterprises" and "No.30 among the Top 30 National Private Logistics Enterprises 1 1" by China Logistics Association. However, Wang Lin told reporters that their achievements have only completed the first stage, that is, from the start of business to the fifth anniversary of this year 10 18. This is the original stage of Chiayi Company, and Chiayi's goal is to become a century-old enterprise.

"By 20 15, a nationwide door-to-door express service network without blind spots will be basically built to provide integrated supply chain services for domestic industrial and commercial enterprises and become an internationally renowned logistics brand." Chairman of Shandong Jiayi Logistics Co., Ltd. is full of confidence.