How to write a business plan, simply speaking, is the entrepreneur's preparation for BP, which marks the official start of the company's financing work. For entrepreneurs themselves, the first important purpose of BP is to help them sort out their entrepreneurial ideas, and the second purpose is to tell their "stories" to VC.
Therefore, for entrepreneurs, one is to know their own entrepreneurial ideas, and the other is to know what content to present to VC. This BP production guide will provide you with ideas to solve these two problems.
I have seen more than 200+BP in various fields. This number is not much, but I can see some doorways more or less: for example, beautiful things really need to make more efforts to typeset and find the feeling of beauty.
Therefore, the first part of this guide is the layout, specifically:
The overall style of BP needs to convey information concisely, beautifully and clearly.
The layout style is uniform, and there are no more than three colors (main color, color matching and high bright color).
No more than 20 pages, suitable for 20-30 minutes of speech.
Made with PPT, and finally the file is converted into PDF format.
The text content is not too easy, and it is clearer to use "pictures+charts" to show the problem. Among them, the picture should be clear and of high quality. The chart should be accurate, and the data should be accurate and easy to identify.
With the basic concept of the general layout outline, the second part is to think clearly about the content planning.
The details of content planning include the following 1 1 aspects: (The following are pure dry goods)
I. Overview of the Project
Introduce the project in one sentence. Summarize the project in a concise and clear sentence and solve the xx problem in the field of xx, so that investors can intuitively know what you are doing.
Second, user pain points.
List the most important pain point keywords ABC of users respectively, indicating that this user group has such a demand (the demand should be reasonable and strong). The pain point should correspond to the product function, which is the key to reflect the product value.
Third, industry analysis
The purpose of analyzing the current situation of the whole industry is to tell investors the importance of products in the industry. Analyze the current situation of the industry as a whole: list the key words ABC of the industry pain points and explain them.
Fourth, product advantages.
Describe the product in detail, one is to explain that the product has solved the industry pain points of users, and the other is to explain to investors the current development stage of the product, which should include the form, core functions and advantages of the product. To highlight the highlights of the product to the maximum extent, the number of pages in this part should be controlled at 1-3 pages.
Product form: such as WeChat official account, website, app, physical objects, etc. (Photos are needed at this time).
Core functions: such as socializing and trading. (Briefly describe its core functions)
Product advantages: convenience, verticality, etc. (abc is the core strength)
Verb (abbreviation of verb) competitive product analysis
The analysis of competing products mainly highlights the advantages and differences of products, lists competing products ABC, and analyzes their respective advantages, disadvantages and differences, including direct competitors and indirect competitors. Note: You need to think deeply before you can draw a conclusion, otherwise investors will doubt the professional ability of the team.
If there are no competing products, you can omit this page.
Sixth, the business model.
The most important business model is feasibility, whether it can generate income and profits. This page clearly describes the project operation and profit model in one or two sentences. Make it clear in one or two sentences whether the project is profitable at present. If yes, prove it with data and charts. If not, please explain when and how to make a profit.
Seven. Operating state
This part shows the progress and data of the project operation as much as possible with charts.
Progress: such as: development stage/official release stage/existing data (if in the development stage, please indicate the development cycle).
Data: such as user volume/activity/transaction volume/retention rate, etc. (List the main key data involved in the project)
Eight, the core team
In the initial stage of early projects, the team is the key assessment index to obtain financing.
Core team members can be: founder, co-founder, CXO, etc. , and the description information includes: real avatar, name and brief introduction (brief introduction includes: core competitiveness, past professional background and emphasis on role matching).
It is not easy to have too many core team members, so it is most appropriate to introduce 2-4 people, and appropriately supplement people with relevant industry experience.
Nine. development planning
The development plan is to sort out the ideas for entrepreneurs themselves, and to show investors that the company's next development route is clear and definite. These include: product line expansion, new market entry, foreign cooperation strategy, marketing and promotion methods, etc. It can make investors clear about the company's thinking, future trends and goals, and also strengthen investors' confidence in the project.
Development planning can be written in three stages, short-term, medium-term and long-term. (Long-term planning is not important, followed by medium-term planning, and short-term planning is the most important)
Short-term planning: such as product iteration/team recruitment/marketing promotion, etc.
Medium-term planning: such as expanding functions/categories, etc.
Long-term planning: such as: expanding the field/building an ecological chain.
X. financing plan
It is necessary to clearly explain the amount of financing needed, the transfer of equity, the use of funds, and whether there is any previous financing experience.
Financing amount: xx million yuan (24 months is the appropriate period for the use of funds)
Equity transfer: xx% (reasonable valuation after investment)
Use of funds: personnel salary%, product research and development%, marketing%.
Past financing experience: obtained xx rounds of financing from xx institutions/individuals, and transferred xx shares (if not, don't write it).
XI。 contact information
The contact information on this page is to increase the convenience for prospective investors to contact entrepreneurs.
Product drawing+project slogan
Personal phone+micro signal
Above.
How to write a standard business plan 6C and build a comprehensive structure?
Concept, let investors and banks know which industry you are positioning and what products and services you provide; Customers, the target consumer groups, need to conduct a comprehensive survey of customer needs and accurately grasp the characteristics of customers from the aspects of age, gender, occupation and region; Competitors, grasp the market potential, competitiveness and market position of products, as well as the relationship between competitors of the same or similar categories and you; Ability, whether the entrepreneur or partner has the ability to control the operation of the enterprise and the core design and production of products; Capital capital can be cash, tangible or intangible assets. Entrepreneurs need to be clear about the source and quantity of funds, the proportion of their own funds and borrowed funds; What is the future vision and long-term planning of entrepreneurs?
Chapter ten combing the details and thinking
A business plan usually has a one-page summary in front, followed by ten specific chapters.