1. Direct storage mode
Xicha ensures the consistency of product quality and service through the direct store model. Hi-tea direct store is the best embodiment of brand image. The rent, decoration, staff training and material procurement of each store are handled centrally by the headquarters to ensure the standardization of brand image and service.
2. Franchise mode
Xicha also expands its business through joining mode. Franchisees will accept the operating standards and norms provided and enforced by Xicha Headquarters to ensure that franchisees and direct stores are guaranteed in terms of service and quality. At the same time, for franchisees, cooperation with headquarters can not only enjoy brand awareness and business model, but also get support and help, such as advertising promotion, opening new stores, purchasing supply chain, etc., thus helping franchisees to quickly enter the market and make profits.
3. Open cooperation
In the development process, Xicha always pays attention to market demand and consumer feedback, and actively cooperates with relevant enterprises and institutions. For example, cooperate with Gaode Map, Alipay, Express Company, etc. Integrate their respective superior resources to enhance the consumer experience. At the same time, we also actively cooperate with platforms such as Mango TV and Bili Bili to conduct online interactive marketing, and promote products and services while expanding popularity.
Generally speaking, the chain operation mode of Xicha has been widely recognized by the market. Xicha headquarters ensures the consistency of quality and service through the direct store model, and expands its business to more areas through the franchise store model. In addition, Xicha also pays attention to open cooperation with other enterprises and institutions, strengthens brand influence and increases market share.