Now many young people don't want to work in a factory like me, and they all think that their own business is more promising. So what should they do now? What are the ideas for innovation and entrepreneurship? Let's take a look with Xiao.

100 innovation and entrepreneurship suggestions

Dietary consumption

1, functional drinks

In the functional beverage market, new participants have entered the market continuously in the past year. Because of its functional and immediate requirements, the online storage characteristics of beverage market are also difficult to appear in functional beverages. As the fastest growing sub-category in the beverage category, it may also indicate that the online quantity expectation of beverages has not been well met.

2. Convenient fast food

Because the display forms are mostly hot and delicious, convenient fast food has become the most suitable category for online social interaction. For instant vegetarian food, the traditional market is huge, and new product forms and new brands are promoting the new growth of the market, which is a category with high transaction volume and growth rate.

3. Healthy food

With the rise of consumers' health awareness and the change of diet structure, people's health awareness has changed, and consumers are paying more and more attention to health, especially in protein. At present, consumers' demand for snacks is no longer simply to satisfy their appetite, and health and nutrition have gradually become the main considerations when buying snacks.

4. Temporary food

Recently, temporary food has become a hot word among young people. However, online popularity is still small, and the combination with offline discount stores, large and small, can make instant food become the focus of public attention from a small crowd. In addition, in terms of scale, the brand of temporary food has not been nationalized yet, and it is still in the early stage of brand development.

5, adult milk powder

In 2020, the online growth rate of adult milk powder will be as high as 70%. With the deepening of aging, the demand for adult milk powder is growing. At present, although the market is small, there are few sellers and new brands have opportunities.

Step 6 brew cereal

The epidemic has undoubtedly had a certain impact on breakfast in various regions of China, and the heat of brewing cereal is now in the forefront of catering. With the help of capital concern, the whole grain market and emerging brands achieved growth performance that broke through the ceiling in the first half of this year.

7, meal replacement food

This category was originally popular among small hard-core fitness people, because a lot of grass has entered the consumer's field of vision, and the rapid follow-up of new brands and venture capital circles has shaped the current excitement. The new supply of new products and brand building have stimulated the demand of current market segments.

8.dark chocolate

The natural connection between chocolate and love and good feelings makes it the most suitable food category to build brands, while dark chocolate belongs to the healthiest subcategory, which can be described as the golden cross between health and love. At present, the demand growth and popularity of Black Bridge have begun to take shape, but the market and the supply of excellent players are still far behind, and this market is still in an accelerated development period.

9.fruit wine

Driven by various marketing propaganda contents, fruit wine has become a category that the venture capital circle and the media pay special attention to in 2020. At present, it seems that new products and brands are educating consumers with insufficient consumption habits. The transaction volume is still small, and the growth rate is in the middle. There is development potential but it has not been fully demonstrated smoothly.

10, artificial meat

At present, artificial meat has been recognized as an independent category and has attracted more and more attention. However, there are still few consumers and related industries who vote with money, and this category is still in the early stage of development. New categories will never lack early adopters, and whether they can provide stable and high-quality products is the key to further entering the consumption field of vision.

1 1, instant coffee

Freeze-drying, cold extraction, instant coffee, new terms and new categories frequently appear in the publicity content of new brands, and the iteration of technology has also promoted the online growth of this traditional market that has developed in China for many years. Venture capital is very hot, and head brands are still seizing the market and raising awareness, but consumers' daily coffee buying habits that are more deeply rooted in people's hearts are still under construction.

12, vegetable milk

Consumers who used to drink soymilk and other beverages in China have re-recognized the value of new plant milk after adapting to milk, but they need more content education. The growth rate is fast and the quantity is not small, but the number of sellers is small and there is no obvious head at present. This category knows that the growth momentum has been verified by real money, and oat milk is the most important growth source and focus, ready to go.

13, China tonic.

Although it used to be a relatively traditional market for sellers and buyers, the trend of younger consumption is obvious, and the changes of relative products are endless. New scene products, the continuous improvement of ready-to-eat experience, and the product form similar to snacks are all shaping the new state of the market.

14, eating alone

With the self-heating hot pot as the representative, according to the data of CVSource, since 2020, many self-heating hot pot brands have announced financing, and Gaoling Venture Capital, Jingwei China and Huaying Capital have entered the market one after another. In 20 19, only 1 was active in this field.

15, prepared dishes

The overall sales volume of online pre-cooked vegetables is still relatively small, just starting, but the growth rate is already above the category. There are not many sellers and brands, and there are opportunities for new brands after the market starts. At present, this category has a certain enthusiasm for venture capital, but it is still concentrated in offline channels and to B suppliers, and prefabricated dishes are still in a critical period from "restaurant-oriented" to "table-oriented".