Is there really an off-season in the catering industry? In the dictionary of the money boss, there is never "off-season" this word.
1? Summer business is not good, do not let the off-season take the blame?
For many catering people, business is only two seasons, effort is the peak season, no effort is the off-season. But I do not believe that, in my opinion, there are four seasons in a year, but there is no off-season to open a restaurant.
Perhaps some people want to refute, said hot pot store summer is the off-season, from July 12 began to enter the ambush days to the end of August 20th. The three ambient days is the hottest time of the year. How can anyone eat hot pot on such a hot day? Many hot pot restaurant owners have been sinking in their hearts, because they feel that the off-season is really coming.
In fact, catering business, there is no off-season market, only off-season thinking.
For example, in the summer, some people will go to buy a down jacket, just less, not to mention that there are a lot of people eating hot pot in the summer. Why? Because the summer to eat hot pot to your store inside, so, people will not be less. This is the "demand", there is also a need to eat hot pot in summer, as long as there is a demand, it can be solved. If there is no need to eat hot pot in summer, the gods can not save.
The summer down jacket is not for summer wear, but for winter wear. So, no one wears down jacket in summer is right, but no one to buy is not right, this demand is someone to buy, others wear not wear this is not your business.
Summer, hot pot store no business, perhaps out of these problems:
01, ? It may be that your customers to the rival store to eat, which has a relationship with the competition, and off-season has nothing to do, so this pot, off-season does not back;
02,? Maybe your dishes have problems, customers in your store to eat spoiled beef, sour vegetables, rancid aquatic products, which has to do with the kitchen, procurement, management, and do not let the off-season back this pot;
03, ? Perhaps the boss managers out of the problem, not yet summer, the boss store manager are complaining, are desperately throwing pots to the off-season on the body, let the staff in the store to do nothing, in the store waiting for death, but also do not want to find a way to remedy the situation.
2? Off-season activities, why do not do well? ?
Complaining people do not die, who died? Problems, not complaining, not looking for anyone's fault, the right thing to do is, solve it!
Most people's solution is: activities, discounts, full of streets to send coupons, cash coupons, send beer cards, almost all stores are engaged in these.
In addition to discounts to send beer cards, there are stored value, recharge 1000 yuan to send 8000 yuan. There are also stored value to send, recharge to send what Maotai wine, send water purifiers, send air purifiers, the last few days I look at the circle of friends are sent to the full star watch, 1000 table froze to say that the value of 5000 yuan. The customer really do not know?
In addition to engage in some of the sets, there are burning incense to worship Buddha release porridge. There is also a meditation, anyway, as long as you can say that his hotel business is good, let him turn the heel are happy.
Obviously, the toes can think of the answer, but you pretend not to know the appearance, in fact, is forced to have no hope, the only reason is no money on the account, panic, anxiety, so what all believe.
But the activities, discounts, and coupons, why is it still bad?
Why can't we do it in the off-season?
01, ? The way is not right, not the method is not right, do what activities are not simple to hang a banner, set up an easy pull on the effective.
02, ? Channel is not right, online + offline combination, full bloom to be effective, a variety of channels multi-channel, not a certain or which one is effective, word of mouth, reviews, V, jitterbugs, handshake turns. In addition to these, but also to do ground push, employees, neighboring merchants a can not let go, but also pay attention to the comments and feedback.
03, ? People have problems, not the problem of words, but the problem of people's mentality. Complaining as the main business, not active, not progressive, not learning, refusing to do.
04, ? Customers did not do a good job, the main thing is that the members of the VIP customers, you and they have no dealings at all, just like you usually ignore anyone, such as borrowing money, open your mouth to borrow 1 million, who gives? Customers, members, VIP, fans, put these quality resources indifferent, but run to the street to find customers, weekdays, no content, no interaction, no incentives, no goal, no direction, no strategy, no talent, no method, no idea, no ability ...... What do you have to do well?
3? Off-season, never do these 9 things ? ?
Often trainees ask how to get good in the off-season, some people say that this law can be ...... blah blah blah ......
I would like to say, remember: about the off-season, don't believe in this nonsense! --
01. ? Storytelling. Our ingredients, where they come from, what they ate and what they grew up on what goddamned beasts. These days, what is a flower called, cell phone shot can be identified, information is so developed, spend effort to brag, say false, as well as to do something practical.
02, ? Copywriting god, magic words, an article to sell 1 million. Wake up, really no, if there is, but also sales what to do, please a room of copywriting god, directly open write is, what products, do what activities, is a room of gods, write ah write ...... bullshit!
03, ? Business is not good ah, began to sing and dance in the store blind jumping, fancy, said, this is to increase the memory point, this is fun, this is curious, to attract the attention of the customer. nd, eat a meal to make it so complicated, is not bullshit is what? Go back, cooking to go.
04, ? Net red utensils, weird look, exaggerated tableware, have to say, this is what catering differentiation, separation of rivals, the standard so-and-so. Some people get a spittoon for soup, with a shovel for vegetables. Why don't you just learn how the Japanese eat with a toilet? By the way, "WC" should be written on the door in the largest size. And then make some flavor out, it is more realistic, I think someone has to take the toilet paper rushed in.
05, ? Learn God store cow store, do nail, improve service, chat with customers, this thing, can only be tangible without God. In addition to wasting time with nothing.
06, ? Reduce costs, attrition, rest. Nonsense, the store was not customers, and then cut the waiter cook, no one, the boss is left to save money, simply close the door, more money.
07, ? Do training in the off-season, the name: activate the state of the staff. For employees to charge, do the group building, take a break.
08, ? Off-season upgrade dishes, update products. This, I will not evaluate, remember a little, the problem of dishes, there is a problem at any time to change.
09, ? Engage in activities! Engage in promotions! Their off-season, they began to innovate creative marketing model, nothing more than discounts, promotions, coupons, are temporary. Patterns, just short of jumping in front of the store.
If the off-season, someone to give you a few ideas above, you jump up and vigorously pump him on the line. The first thing you need to do is to get a good deal of money from the company, and you'll be able to do that! Off-season, originally these two words are wrong, but also the whole idea of what off-season, this is all nonsense.
Problems arise, do not push a brain to the off-season, to find the root cause of the problem, to have a solution. Business is bad, there is no one, who are to blame?
01, ? Summer weather is too hot, it is the weather that causes trouble, blame the weather.
02, ? Customers into the store less, customers have problems, blame the customer.
03, ? Activities have no novelty, activity strength is small, blame activity.
All the problems are human problems, store problems are their own problems. Learn not to swim, change how many swimming pools are useless. ?
4? Coping with the off-season, what should be done
I'll give you a few strokes, you take turns with, if all of them, you're great, better than my trainees, you'll shout, the world, where there is an off-season, there are only four seasons.
01, ? Customers and members at any time to maintain the VIP status, day-to-day refinement, when the communication. Customer referral fission, old with new, customer testimonials. Need to do not stop when.
02, ? Employees should be trained in all seasons, employee training and learning has nothing to do with the season.
03, ? Dishes to be stable taste, store activities for a long time, stability pressed to everything.
04, ? With no change to respond to all changes, only the climate seasons change, the overall work can not change, do not shrink.
05, ? Keep your mind normal, people have to eat in all seasons, winter have to eat popsicles, summer also have to eat hot pot, you have to do, as long as your store is open.
06, ? Money bosses in the dictionary does not have "off-season" the two words, never, who said these two words, dismissal. Four seasons to do the same thing, no off-season in mind, no natural off-season.
07, ? Pre-sale, pre-sale system in sales at any time to equalize, through pre-sale to eliminate seasonal time difference.
08, ? Alliance, find partners, expand the base surface, go out, according to the plan to do the monthly focus of the marketing plan, all-round attack, take the initiative, nip in the bud.
The market is fair, you say bad industry have done well. Your mouth is not good off-season, there are lucrative businesses in the day into the gold. The only thing that can beat you is yourself, and the only thing that can save you is yourself.
Will not be terrible, please is it; do not understand is not terrible, to ask is it. Afraid of their own buried in the bitter self-touch, save 10,000 tuition, less earn 1 million cash. Who is stupid?
As the boss of the problem of what to learn on their own? It is too late, someone will, someone can do, just hire someone to do, the boss's job is to do nothing.
Doing a good job again store and then big store, you also need direction and guidance, you also need someone to check the assessment, you need someone to motivate you, you need to have navigation, but also to always update the map, on the road to success, every stage of every period, you need to have a driver's seat at any time for you to step on the brakes of the people.