In this era of digital link, the digital interaction between enterprises or individuals is becoming more and more frequent. From "the whole people go to the cloud" to "innovation on the cloud", the digital construction of enterprises has completed the initialization process from 1 to 1, and the value demands of business owners for digitalization are more rational, from pursuing "efficiency" to pursuing "benefit".

Reconstructing Omni-channel Digital Supply Chain: Efficiency is Benefit

Efficient cooperation between upstream and downstream enterprises has accelerated the efficiency of business operation. Building an online platform for Omni-channel Digital Supply Chain from production, logistics, sales and terminals has become the core strategy for enterprises to build competitive barriers. Digital construction is no longer an attic in the air, and this efficiency change has become a competition for benefits among enterprises.

Taking the commercial circulation field as an example, from the integration of information flow, business flow and capital flow to the reconstruction of the retail iron triangle of people's goods yard, the full link of suppliers, brands, distributors, retailers and consumers is gradually realized, which helps enterprises realize the visualization of commodity sales channels, enables end consumers to trace the manufacturing of commodities, and comprehensively improves and optimizes the operational efficiency of the whole enterprise.

What is the application value of omni-channel digital supply chain for business owners? What business scenarios are specifically applied to? What kind of business value can it bring to the enterprise? Let's share several representative practical cases in the industry for reference.

The leader of domestic group meal enterprises: group management and sunshine procurement

Enterprise X is a national and group logistics enterprise, covering large-scale supply chain enterprises such as centralized purchasing and warehousing, logistics and distribution, clean vegetable processing, central kitchen and condiment production. We provide products and services to 29 provincial warehouses in China, and stock more than 2,111 tons of raw materials for group meals all year round to ensure the logistics turnover of provincial warehouses. With the flexibility and adaptability of Iridium Cloud supply chain, X enterprise can quickly integrate group resources and expand its business. It also supports re-adaptation based on the needs of enterprises after business development, and realizes the strategy of business development from 1 to 1 step by step.

The pain points and demands of enterprise X: (1) The group can't know whether the goods purchased and supplied by the molecular company are in compliance; (2) Molecular companies choose their own suppliers, so there are hidden dangers in food safety and the procurement cost is high; (3) The molecular companies are fragmented and the management is opaque, so the group can't grasp the situation in a unified way and the management is inefficient.

According to the management status of Standard X enterprise, Iridium Cloud supply chain matches the following solutions:

(1) Unified procurement and unified distribution: through the ability of unified procurement, food safety can be controlled and the procurement cost can be reduced, and the group can control it in a unified way;

(2) sunshine procurement: the group fully grasps the group's business data and procurement data through the data center, realizes the unified procurement of standard products by the group, and gradually takes over the superior goods to the headquarters;

(3) unified management and control of the group: change the development status of provincial companies in their own way, unify the management and control of the purchasing and distribution authority group, and the provincial companies focus on business development and service capacity improvement;

(4) business expansion: based on the advantage of purchasing cost, we can expand the business of providing ingredients to similar group meal enterprises, so as to realize the development of business expansion outside the system.

After the above solutions are put into practice in enterprise X, the visualization and real-time performance of omni-channel digital supply chain not only improves the business circulation effect, but also improves the operating efficiency.

brand of ingredients: build a private flow platform to improve sales performance

G enterprise is a brand of rice flour and grain oil established for more than 21 years, with its own flour processing plant and seven branches, with an annual turnover of over 1 billion. After decades of operation, the management model has failed to keep pace with the times, and the disadvantages of operation have gradually emerged. Before the Iridium Cloud supply chain system was launched, the ordering mode of G enterprise and its downstream branches and distributors still adopted the traditional telephone and manual mode, and the brand of the enterprise lacked influence in the terminal market. G enterprise hoped to build a private domain traffic platform with the help of digital mode, develop sales performance, and at the same time open up the awareness of its brand in the terminal market.

Iridium Cloud Supply Chain Solution:

(1) Build a digital platform for the corporate headquarters, unify the brand image, and strengthen the brand's influence on the terminal, so that the company can directly reach downstream customers through the unified ordering mall;

(2) Implement digital marketing control: strengthen sales ability and improve sales performance through network-wide marketing and operation promotion.

(3) The head office fully grasps the business data of branches and end customers. It has been upgraded from a traditional production transaction enterprise to an end-to-end product and end-to-end marketing service enterprise.

(4) At the same time, expand social catering channels and brand catering chain channels, expand product categories, accurately market customers, and complete online business.

snack food distributors: traditional distributors transform to digitalization

R enterprise is the largest snack food distributor in Hunan province, which has accumulated deep downstream customer resources for several years. After a steady growth period, it faces new challenges again under the multiple squeeze of market environment, new platforms and new technologies.

Dilemma and challenges encountered by food distributors:

(1) The customer channels of brand manufacturers are sinking, which constantly squeezes the living space of snack food distributors;

(2) With the rise of e-commerce platform, big brands directly link retail terminals through the Internet platform, which continuously encroaches on the dealer market;

(3) In the snack food distributor group, the labor cost is rising year by year, the distribution cost is rising year by year, and the burden of business operation is increasing.

Iridium Cloud Supply Chain Solution:

(1) Establish an enterprise-specific omni-channel digital supply chain platform: open up the end-to-end connection between the enterprise headquarters and terminal outlets, form the enterprise's own omni-channel selfish flow system, and improve the efficiency and benefit of the upstream, downstream and third-party collaboration in the supply chain;

(2) Through refined operation, a live broadcast base will be set up to help dealers transform into new retail with full scene, all channels and all categories, so that all kinds of dynamic activities, such as new product promotion, can directly reach terminal outlets and improve marketing efficiency;

(3) Big data analysis, reducing costs and increasing efficiency: realize the top-level analysis framework of core business data through the platform, help corporate headquarters to establish real-time and comprehensive multidimensional business kanban, such as early warning function and finding problem customers, and attract and activate customers through targeted coupons; Another example is the analysis of unsalable goods. Put unsalable goods into the clearance shelves of tail goods, design targeted commodity marketing activities such as buy-and-give, full-reduction, etc., quickly clear the inventory, and accelerate the withdrawal of funds ...

Help enterprises transform from traditional experience operation to digital precision operation.

Omni-channel digital supply chain reshapes the business model of enterprises

The efficiency of customer-centered digital supply chain determines the future core competitiveness of enterprises-customers' demands are becoming more and more diversified, and customers have more and more active choices, which means that enterprises must establish a customer-centered digital supply chain system with direct business terminals to quickly understand and meet customer demands.

The ability of supply chain integration is very important for brand enterprises to produce products that meet the needs of customer market quickly under the condition of shortened product life cycle. The core competitiveness of enterprises has shifted from internal management to the efficiency of cooperation between upstream and downstream of supply chain, including: upward purchasing ability; Production capacity on demand (self-production or OEM); Multi-channel ability to reach customers; The ability of unified marketing to quickly respond to changes in the end-user market; Low-cost agile supply chain capability (low capital, inventory occupation, low logistics and warehousing costs, rapid delivery capability, etc.).

The "post-digital era" has arrived. It is the next step of digital transformation to deepen the digital transformation in organization and operation, products and services, to provide intelligent products and services for terminals, to open a new way of customer interaction, and to reconstruct the information flow-business flow-capital flow of omni-channel digital supply chain.