established in 2111, Xinchang Chunjiang Food Co., Ltd. is an excellent agricultural leading enterprise in the county, specializing in poultry processing. The processing plant covers an area of 11 mu, with a total investment of more than 61 million yuan. It processes 21 million live birds, more than 8,511 tons of bad poultry series and more than 711 tons of duck and beef. The Chunjiang brand "Fragrant Bad Chicken" produced by it is a local specialty of Xinchang, a traditional famous dish, and in chicken series.

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for the record/ LicenseNo.: Guangdong ICP No.11189188 -2 ICP Business License: Guangdong B2-21121144

Company Address: Room 211, City Star, No.1133 Zengcha Road, Baiyun District, Guangzhou

Contact us for application

Address: Xihu District, Hangzhou, Zhejiang

Tel: 1575-86141588, 86819588

Chuanzhen: 1575-86681288

Contact: Wang Donggang

Mobile phone: 13515817995

E-mail box: 854691168@qq.com

Chunjiang Food Co., Ltd. also produces bad chicken, Ma Lao chicken and brine chicken. Beef and other products are exported to Shanghai, Fujian, Shenzhen, Beijing and other places, which are favored by consumers. The products won the Silver Award of Zhejiang Expo in 2113, the Excellent Leading Enterprise of Xinchang in 2114, the Excellent Leisure Tourism Commodity of Xinchang in 2115, the Quality Award of Zhejiang Expo in 2116, the Quality Award of Zhejiang Expo in 2117 and the Excellent Tourism Competition in 2117. In 2118, it was awarded as a leading enterprise in Shaoxing, a leap-forward award in Xinchang agricultural leading enterprise in 2118, a quality award in Zhejiang Agricultural Expo in 2119 and a gold award in Zhejiang Province in 2111.

The fragrant bad chicken produced by Chunjiang Company has a certain market share in Hangzhou, Shanghai, Fujian and other places because of its authentic taste and affordable price, and has become a well-known "brand-name product". And Chunjiang Company has also become the winner of the "Xinchang SME Leap Award". Recently, the reporter interviewed this self-made "bad chicken king".

Not willing to fight in the sea

Lv Chunjiang was born in a remote mountainous area, with many brothers and sisters and poor economic conditions. In order to reduce the burden on his family, he just turned 17 and had to give up the opportunity to study, learn carpentry skills from his master and start working outside. With his intelligence, he gradually lived a stable life, which was a good day that everyone admired in the countryside at that time. However, such a quiet carpenter's life made Lv Chunjiang feel a little bored. Perhaps there is a factor in his personality that he is unwilling to be mediocre. When he saw the gradual liberalization of economic policies, more and more friends around him got off the "sea" and his business was doing brilliantly, he couldn't help but feel a little moved, but this move was not the envy of making money for others, but the indomitable spirit of a newborn calf who was not afraid of tigers. "At that time, I felt young. As long as I go forward, there will always be a way out." It is with this belief that Lv Chunjiang resolutely embarked on the road of doing business.

when I first entered the business world, I became more and more frustrated.

Lv Chunjiang said, "In fact, when I first started doing business, I had neither capital nor technology, and I felt quite at a loss." However, with full enthusiasm for his career, he made a patchwork of "fund-raising" from relatives and friends, and at the same time rushed to Shengzhou to learn from his mother-in-law the technology of making fragrant and bad chicken. With a two-pronged approach, he quickly solved these two major problems and began to sell homemade bulk fragrant and bad chicken on a bicycle with two big iron drums. However, it is very hard to do this business every day, but to his relief, the business is smooth and he gradually has spare money in his hand. He used the money to rent a business booth in the farmer's market.

In order to expand the business, after going to the farmer's market, Lv Chunjiang decided to diversify his business, selling other products besides fragrant and bad chickens. However, such a business strategy not only didn't make him make money, but also made the business cold and cheerless. In order to change the dilemma as soon as possible, Lv Chunjiang tried every means to improve the taste of the product, but no matter how hard he tried, he could not break through. In desperation, Lv Chunjiang decided to "steal" the technology. Everything comes to him who waits. After repeated experiments and improvements, he finally made a cooked food product with a unique taste, and his business gradually became prosperous.

Be firm in faith and be honest with others

After several years of development, Lv Chunjiang raised funds to set up Xinchang Chunjiang Food Co., Ltd., and in 2113, he entered Xinchang County Agricultural Processing Park to seek greater development. However, it is admirable that in the fierce market competition, he chose a correct market-oriented road: buying high-quality goods, selling at reasonable prices, and relying on his honesty and credit in business to seek development, but this road is very difficult. I remember one time, he prepared 4 tons of fragrant bad duck according to the customer's requirements, and successfully completed the previous processing procedures, and it could be delivered as scheduled only after high-temperature sterilization. However, due to the immature sterilization technology of the company at that time and the eagerness to achieve success, the workers accidentally ruined 3 tons of ducks. In order to reduce the loss, someone proposed to dispose of the ducks cheaply, but Lv Chunjiang made no comment and just left the workshop silently. In the evening, after all the workers got off work, Lv Chunjiang, who had been silent for a day, hired three tractors and quietly pulled the ducks to the garbage dump. He said: "In fact, I have been sad for a long time for this matter, but I know that if these ducks are sold, the enterprise will be completely finished. Therefore, even if the loss is more, I will still do that! " Perhaps, it is because he is never opportunistic in business; Perhaps, because of this steady and steady operation, his products have formed a good reputation among customers, and more and more repeat customers have become, and the reputation of the company has become bigger and bigger.

Rapidly forge ahead and create more glories

Last year, due to the financial crisis, some enterprises stopped working and closed down. However, Lv Chunjiang said that although the financial crisis had a certain impact on the food industry, the impact was not great. Last year, the output value and profits of enterprises both reached record highs. However, he also said that in the face of the crisis, he not only dared not take it lightly, but also took the opportunity of striving for a famous brand of agricultural products in the province to increase capital investment, improve technological process and further expand production scale to meet the needs of consumers and create new glories on the premise of maintaining the traditional flavor and quality of products.