The most important thing for a brand to go from popular to classic, from small to big, is whether it creates meaningful value for the society. And the public welfare is one of the things that can create value for the society, which is why the public welfare is a restaurant brand to realize the road of self-sublimation.

For example, in 2014, McDonald's held its first "McRun for Love," which aimed to raise funds for the daily operation and future construction of the Ronald McDonald House through healthy parent-child running activities. This is the latest attempt by McDonald's to build brand strength and strengthen emotional ties with family consumers in China.
This is the latest attempt by McDonald's to build brand strength and strengthen emotional ties with family consumers in China -- not only can children enjoy running and participating in carnival games after the game, but it also teaches children to help others and promotes parent-child relationships. I'm sure it will attract many "friends big and small". What's more, the "Run for Love" campaign also raises funds for the construction of the Ronald McDonald House. Every runner who participates in the Run for Love Family Race pays a $50 registration fee, most of which goes to help build and operate the Ronald McDonald House. McDonald's says it raised 1.1 million yuan in registration fees for this year's Run for Love. The Ronald McDonald House is a McDonald's global charity program founded in 1984 that focuses on the welfare and health of children.

Not only is McDonald's passionate about charity, but many restaurant brands are also involved in public service. Each contributes to public **** welfare in many ways as well. For example, Liu Song, the founder of Liu Shou Shu Hot Pot, has created a new brand for people with disabilities - "Liu Shou Shu Hot Pot". The brand aims to help people with disabilities to get out of a difficult situation and help them to start their own business. The store specializes in hiring deaf people as waiters, providing skills training and job placement.

For a brand, doing charity and philanthropy is creating value beyond the brand. These value overflows not only bring more commercial value to the brand, but also help the brand to improve its self-pattern and accomplish self-sublimation.