Advertising recording is the abbreviation of audio media advertising. The so-called audio media refers to the broadcast media in a broad sense, that is, the two media we usually call sound broadcasting and television broadcasting, both of which transmit program signals by sound. As the name implies, advertising recording is an advertisement that transmits sound and images to the public in a wide area through wireless audio (or wires), that is to say, it refers to an advertisement that can hear sound on radio stations and an advertisement that can hear sound and see images at the same time on TV stations.

Therefore, advertising recording is a general term for two forms of advertising: radio advertising and television advertising. With the rapid development of modern electronic technology, visual media and auditory media have brought us greater convenience and richer and more wonderful audio-visual enjoyment than in the past.

Compared with other forms of media advertising, advertising recording has more prominent characteristics because it borrows relatively more advanced media in modern society. As far as the two forms of advertising recording are concerned, TV has images and pictures, and it shows super functions in information dissemination. In this way, TV advertising seems to have more advantages than radio advertising. Of course, TV advertisements have more obvious advantages than other media advertisements and have a strong impact on them. The significance of carrier to advertising communication is very obvious. The carrier of advertising recording is sound and other transmitted sound and picture symbols. Only by fully understanding and mastering the unique transmission mode of radio and television can we better convey advertising information through it and give full play to the role of audio-visual language-audio language, picture, music and sound in advertising.