Introduction: Novices always make mistakes due to inexperience, which may lead to entrepreneurial failure. Entrepreneurs should try to avoid these eight misunderstandings. Let's take a look at the specific content.

Business owners often make mistakes, especially new entrepreneurs? I have started a business, and I have experienced all these. However, the business of some enterprises is to help entrepreneurs realize their entrepreneurial dreams. These business owners interview hundreds of entrepreneurs every week, and they have a more comprehensive understanding of the types of mistakes that entrepreneurs often make. We are about to welcome 20 17. Here, these experienced entrepreneurs will summarize the common mistakes made by entrepreneurs over the past year.

Mistake 1: deliberately expand contacts.

Regine Al-Naghiu Nu can be said to be a? Information entrepreneur? Her online courses, books and seminars have helped many people become freelancers, publishing independently and guiding their business. Regina Anaejionu's class has enrolled more than 65,438+00,000 students, so she knows a little about the typical mistakes that people who just start a business make.

? No businessman can achieve great things on his own. Anaejionu explained:? Partners, people who actively spread the concept of cooperation, and influential people in the industry can help first-time entrepreneurs reach the willing audience, but it seems that it is still difficult for entrepreneurs to grasp the ways and opportunities to reach the audience. ?

? It's like we all read a bad book that teaches you how to get close to people you don't know when you are interested. It is wrong to make an outspoken recommendation without giving the other party any valuable return. ?

Solution:? Get used to getting on well with others before using them. Anaejionu suggested,? At first, you need to know who your potential partners are, who are the influential people or possible audiences in your industry, and then buy their products, understand their ideas, chat with them and ask them questions? To develop some? Old-fashioned? Good friends? .

Mistake 2: Unrealistic expectations

? Compared with slow-growing startups, companies that are successful but unobtrusive or simply fail, those surprisingly successful business stories will obviously get more media exposure and public attention. Anaejionu added,? This may lead many first-time entrepreneurs to have unrealistic expectations about their own experience, income and the development prospects of their enterprises. ?

Solution:? Try to join some offline or online entrepreneur clubs and get in touch with entrepreneurs in similar situations. Listen to their entrepreneurial process, setbacks, achievements and ideas in the process, and try to use them for you. ? Anaejionu suggested, and then what? Know what kind of success you want, and don't get carried away by exciting venture capital financing cases, income reports or interviews with entrepreneurs in the news.

Mistake 3: Low EQ.

Lewis Howes, the author of The New York Times's best-selling book Great School, is an entrepreneur, business coach and speaker. He likes to start a business. His popular podcast (with the same name as his book) has been downloaded more than 25 million times since it was launched on 20 13.

Howes believes that the importance of EQ has been seriously underestimated by many new entrepreneurs. ? I am getting better and better at managing and understanding my emotions. He said,? This makes me know more about others, which is of great help to maintain interpersonal relationships and hire new employees. ?

Solution: the way is to contact what kind of people and how to contact. Howes said? I have been able to find reliable people to form my team. I invested time and money in their progress and received the most generous return. ? This is also an important reason why I have so many friendships with influential people and senior successful people in the industry. ? He added.

Mistake 4: Not willing to spend money for the brand.

? Most people don't understand the value of investing in their own brands and enterprise development. Howes found that at the beginning of your business, it seemed that you needed to cut expenses everywhere to save costs, but I never regretted investing in myself, my skills or my brand, no matter how tight my finances were. ?

Solution: As long as you don't cut out the really important parts, you can be stingy with the details. Howes suggested that it is very important to pursue truly high-quality pictures, charts and design materials for the brand within an affordable range. ? Howes suggested that the Internet makes visual design very important for enterprises. ? The same, also want to find one? Powerful and influential people speak for your brand? He said,? Learning copywriting, hiring a really good photographer and investing money in high-quality design can make your brand extraordinary. ?

Mistake 5: Give up studying under heavy work.

Brandon Gaille is the most downloaded marketing podcast in the world, namely? Millionaire blog? (Blog Millionaire), which mainly teaches him the marketing skills written in his blog, because there are? Dry goods? His blog has more than 2 million visits every month. ? I receive thousands of emails from blog readers every year. Gail said? Most of them are new entrepreneurs. The theme of these emails is the same, and they don't want to explore their own careers. They either want to seek a panacea for their career success quickly, or they want others to arrange everything for them. As he thinks, this is a sign of laziness and a slack in personal development? But developing yourself is an important responsibility. ? If you have this mentality, then you are doomed to failure. ?

Solution: Gail noticed that successful business owners keep learning new methods to make their companies develop and operate at a higher level. ? They read industry blogs, listen to podcasts, attend industry conferences and attend courses. Now, these learning resources are very rich and cheap? Although it takes time to collect. It seems to be an extravagant hope for many new entrepreneurs to squeeze out some time for further study, but it is of great significance.

Mistake 6: Underestimate the power of email marketing.

? Whether you are a local traditional store or an online store, every new entrepreneur needs to know how to use email marketing. ? Gail suggested. But few people can do this kind of marketing properly, and many people don't even try.

Solution: What do you exchange for someone else's email address? If you understand this, you have a good start, Gail said. ? A small coupon can turn decay into magic. You don't have to go to so much trouble, for example, in the future? Issue new vouchers to users before holidays every year. ? Don't complicate things at first, always provide what they need. ?

Mistake 7: Give up self-promotion and product sales.

Jenn Scalia helps entrepreneurs face their biggest fears and adjust the way they share information with the world. She is a single mother, and in three years, she went from the bottom of her life to a millionaire. Self-promotion is the key to her success. It's almost 20 17, but many new traders people still feel that they should promote themselves and their businesses. Is it a contemptuous behavior? . Scalia thinks? Has the baton of corporate promotion been handed over to social media? And then what? It's been a while. ? She said, what does this mean? Is it an inevitable trend for old ladies to sell melons now? .

Solution:? People need to know who you are. Scalia pointed out that this happened a long time ago. ? They need to know what you sell, and you need to let them buy it. If you feel uncomfortable introducing yourself, ask yourself what benefits it will bring to potential customers. ? She suggested that this is not just about improving yourself. ? From the service point of view, you will understand that your promotion activities are actually a way to help those who need your products. ?

Mistake 8: No sense of wealth.

? Most new entrepreneurs lack knowledge of money, value and the value they create. ? Scalia said, but many people don't know this. So this will affect their decision-making: they charge too little, don't try their best to pursue sales, and finally go bankrupt. ? Scalia said.

Solution:? Knowing the products and benefits you bring to customers will help you charge customers and earn more money. ? Scalia said. It is really commendable to have the determination to climb from the bottom, but if you feel that you have accumulated experience before charging a competitive price, your asking price may never reach the expected level. After all, you can't hide in it forever? New? In the safe zone of entrepreneurs, you should take measures to solve the common problems of these entrepreneurs.

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