In order to thoroughly implement the major decision-making arrangements of the CPC Central Committee and the State Council on promoting cultural construction and tourism development, accelerate the high-quality development of cultural tourism industry in our region, and build a strong cultural tourism area, we hereby put forward the following opinions.
1. General Requirements
(1)
Focusing on the general goal of building a magnificent Guangxi and rejuvenating the dream of * * *, we will unswervingly follow the road of quality development, take deepening the structural reform on the supply side of cultural tourism as the main line, and focus on improving the development quality and overall level of cultural tourism industry, and solidly promote the "three places, two belts and one center" in our district (namely Guilin International Tourism Resort and Beibu Gulf International Coastal Resort) China-Vietnam border customs tourism belt, Xijiang eco-tourism belt, Nanning regional international tourism center city), promote the transformation of resource advantages into industrial development advantages, continuously improve the intensive, quality and internationalization level of cultural tourism industry development, and strive to push the development of cultural tourism industry in our region to a new level in the new era.
(2) Basic principle
-Persist in reform and innovation. Firmly establish and implement the new development concept, break down bottlenecks, and establish a new model and mechanism for the development of cultural tourism industry in the new era.
-insist on quality and efficiency. Accelerate the structural reform of the supply side of cultural tourism, position it with an international perspective and a high point, and comprehensively improve the overall level and development quality of the cultural tourism industry. -Adhere to brand characteristics. Adhere to the differentiated development strategy, form a new trend of cultural tourism development with distinctive characteristics and complementary advantages, and comprehensively enhance the new kinetic energy of cultural tourism industry development.
-adhere to green development. Firmly establish the concept of green development and realize the mutual promotion and promotion of economic, social and ecological benefits.
(III) Main objectives
By 2125, by giving full play to the advantages of resources, building large projects, building big brands and forming big industries, a high-quality development system of cultural tourism industry in the whole region will be formed, the regional tourism economy will develop in a balanced way, the industrial scale will grow rapidly, the overall level of the industry will be significantly improved, and the core competitiveness of the industry will be significantly enhanced. The total number of tourists and total consumption have doubled, and the cultural tourism industry has become an important pillar industry of the national economy in our region. The main indicators of the cultural tourism economy have entered the first phalanx in the country, and the national cultural tourism industry has been built into an advanced province and an important destination for cultural tourism in the world. The construction of a strong cultural tourism area has achieved remarkable results.
second, the main tasks
(1) to build a new pattern of cultural tourism industry development
to give full play to the resource endowment and characteristic advantages, accelerate the creation of a new pattern of cultural tourism industry development with "three places, two belts and one center", promote regional coordinated development and comprehensively enhance the competitiveness of cultural tourism industry.
1. accelerate the transformation and upgrading of Guilin international tourist destination. Taking world-class as the development goal, we will focus on comprehensive policies in ecological environment protection, modern industrial system, urban and rural infrastructure, institutional mechanism innovation, and open cooperation in tourism, and accelerate the upgrading of Guilin's international tourist attractions. Focus on the construction of major projects, promote the deep integration and development of cultural tourism and related industries, and constantly promote the new format of high-end cultural tourism. Accelerate the construction of national sustainable development agenda innovation demonstration zone, national tourism innovation and development pioneer zone, national ecological civilization construction demonstration zone and national healthy tourism demonstration base. Give full play to the leading role of Guilin's international tourism and accelerate the construction of a world-class tourist destination.
2. accelerate the transformation and upgrading of Beibu gulf international coastal resort. Vigorously develop coastal holiday tourism, Haisi cultural tourism and marine leisure sports, and build a number of high-grade coastal leisure facilities and holiday hotels. Actively develop new tourism formats such as cruise ships, yachts and water sports. Focus on the development and construction of Beihai Yintan, Weizhou Island, Qinzhou Sanniang Bay, Maoweihai, Fangchenggang Jiangshan Peninsula, Jingzu Jin Tan and other leisure and holiday scenic spots. Open up boutique routes of transnational cruise ships at sea, and build a subtropical coastal holiday and marine sports and leisure resort with international standards.
3. Accelerate the transformation and upgrading of Bama International Longevity and Health Resort. Taking Bama, Donglan and Fengshan as the core areas, we will dig deep into longevity culture, health culture and national culture, cultivate distinctive functional areas of health tourism industry, and enlarge and strengthen the scale of health tourism industry. Develop longevity products with rich formats, hold the China-ASEAN International Forum on Traditional Medicine and Health Tourism (Bama Forum) regularly, and build an international tourism destination with international popularity and influence.
4. Build a Sino-Vietnamese border customs tourism belt. Improve the tourism transportation system in border areas and strengthen the construction of scenic spots at border crossings. Deepen the integrated development of border trade tourism and national culture, build a border trade tourism industrial park, and cultivate a border tourism industrial chain with strong driving force and wide benefits. Accelerate the construction of national scenic roads in border areas and create tourist routes with ethnic customs and characteristics in border areas. Actively explore new measures to facilitate tourism customs clearance at Sino-Vietnamese border ports, improve the cross-border tourism management service system, and enhance the level of international cooperation in cross-border tourism.
5. build Xijiang eco-tourism belt. Taking the national development strategy of the Pearl River-Xijiang Economic Belt as an opportunity, relying on the natural landscape scenery, Lingnan culture, folk customs and other special resources of cities along the main stream of Xijiang River, we will enlarge and strengthen the eco-tourism industrial cluster along the Xijiang River and build an eco-tourism belt connecting Guangdong-Hong Kong-Macao Greater Bay Area. Give full play to the unique advantages and climatic conditions of many elite tourist sections in Xijiang River Basin, tap the multi-theme and distinctive brand value of Xijiang cultural tourism, build a green eco-tourism corridor, and strive to become a diversified, international and all-weather golden tourism belt and a typical demonstration of China's water-borne tourism development.
6. Build Nanning into a regional international tourism center city. Fully implement the strategy of strengthening the capital, and rely on the brand of China-ASEAN Expo to strengthen Nanning's international tourism distribution function for ASEAN. Introduce and build a number of large-scale urban cultural tourism business complexes, vigorously develop business exhibitions, cultural entertainment, urban leisure and other formats, make the city's night economy bigger and stronger, and build it into a regional international tourism center city characterized by subtropical strong rural customs, with exhibition business and urban tourism as its main functions, the core city of Beibu Gulf adjacent to Greater Bay Area, the center city of China-ASEAN cultural tourism cooperation and exchange, and the leading city of healthy China and beautiful China.
(2) accelerate the construction of cultural tourism industry system
7. optimize the system of cultural tourism products. Constantly adapt to the diversified market demand, focus on developing tourism products such as health and wellness, landscape sightseeing, leisure and holiday, transnational border and national culture, and enhance the influence of characteristic tourism. Cultivate exquisite tourist routes such as Guilin landscape culture experience tour, Bama longevity health leisure tour, Beibu Gulf leisure holiday tour, Sino-Vietnamese border customs tour, ethnic customs tour in northwest Guangxi, red experience tour in northern Guangxi and Zuoyou River, historical and cultural ecological tour around Dayao Mountain, scenic and cultural tour in Lingnan of eastern Guangxi, cruise tour on the Silk Road at sea, and folk song cultural tour of Liu Sanjie in central Guangxi. Construction of Yunnan, Guangxi and Guangdong national scenic roads and Xijiang national scenic roads.
8. accelerate the development of big health tourism industry. Relying on Guangxi's rich healthy tourism resources and longevity ecological clusters, we will comprehensively develop a healthy tourism industry with leisure and vacation, health care and medical care as the main body. Build a platform for the development and promotion of medical tourism products, and develop traditional health tourism products combined with traditional Chinese medicine and Zhuang Yao and other ethnic medicines. Explore and cultivate characteristic medical tourism projects, and build a medical tourism town and a medical tourism destination. Create a number of health tourism demonstration bases and health care and pension holiday bases. Develop characteristic foods for longevity and health care, develop residential accommodation for the aged, build characteristic health care brands, enhance health tourism consumption, and accelerate the construction of world health tourism destinations.
9. Promote the transformation and upgrading of traditional cultural industries. Accelerate the digitalization of excellent traditional cultural resources, promote the application of high and new technologies in traditional cultural industries such as performing arts and entertainment, arts and crafts, games and entertainment, and guide the transformation and upgrading of traditional cultural industries. Support excellent original animation, music art, film and television creation, and launch a number of cultural performing arts products. Strengthen cultural and scientific innovation, develop creative design, promote new cultural formats, build a number of characteristic arts and crafts industrial bases, cultivate a number of cultural tourism industry demonstration bases, and create a number of cultural tourism creative industry clusters.
11. Cultivate new formats of cultural tourism industry. Promote the integration of cultural tourism with agriculture, forestry, water conservancy, industry, transportation, housing, medical care, old-age care and sports. Relying on characteristic agricultural resources and rural cultural resources, we will vigorously develop sightseeing and leisure agriculture and build an idyllic complex. Support the development of forest vacation and water conservancy tourism, and build forest parks, forest towns and water conservancy scenic spots. Relying on cultural and natural heritage, geological and mining sites, patriotic education bases, scientific and technological projects and scientific and technological venues, we will develop research tourism products and build research tourism destinations. Cultivate international excellent sports tourism events, and build a number of sports tourism complexes, sports tourism demonstration bases and sports tourism routes. Combined with the construction of the general airport, the Beibu Gulf cruise home port and the high-speed high-speed rail in the whole region, we will actively cultivate new tourism formats such as low-altitude tourism, cruise tourism and high-speed rail tourism. Promote the integration and development of cultural tourism industry and related industries, and form a multi-production integration development trend.
(3) Accelerate the construction of high-quality cultural tourism development projects
11. Build a number of core cultural tourism projects. Focusing on the new pattern of cultural tourism development, we will strengthen the leading role, supplement the chain and gather groups to build the core projects of cultural tourism. Focus on the construction of Nanning Wanyou International Tourism Resort, Guilin Rongchuang Wanda Cultural Tourism City, Beihai Yinji International Medical and Health Tourism Industry New City, World Intellectual Sports City, World Real-life Performing Arts Capital and a number of new core projects. Accelerate the construction of a number of large-scale projects with large investment scale, advanced planning and construction concepts and strong market radiation driving ability, such as Nanning Rongsheng Tianhe Haiyuecheng Cultural Tourism Project, Guilin Yanshan Republic-style Tourism Town, Guilin Lemandi Cultural Tourism Rehabilitation Complex Project, Hezhou Huangyao Ancient Town Cultural and Tourism Industry Demonstration Zone, Shenzhen Bama Great Health Cooperation Special Experimental Zone, Liuzhou Snail Powder Characteristic Town, Fangchenggang Bailangtan Hangyangli.
12. Build a number of cultural tourism boutique scenic spots. Strengthen the cultivation and creation, promote the upgrading of existing A-level scenic spots, tourist resorts and eco-tourism demonstration zones, and promote the deep integration and development of cultural tourism. Focus on promoting Daxin Mingshi Garden, Fangchenggang Jiangshan Peninsula, Bama Cifu Lake, Beihai Weizhou Island, Guiping Datengxia and other national tourist resorts. Accelerate the establishment of national AAAAA-level scenic spots such as Ningming Huashan Scenic Area, the baise uprising Memorial Park, Weizhou Island Crocodile Mountain, Guilin Rongchuang Wanda Cultural Tourism City, Longsheng Longji Terrace Scenic Area, Sanjiang Chengyang Bazhai Scenic Area, Hezhou Huangyao Ancient Town, Nanning Baili Xiumei Yongjiang International Garden Expo Park Scenic Area and Pingxiang Friendship Pass Scenic Area. Vigorously promote the construction of a number of red tourism projects represented by the Red Army Long March Theme National Cultural Park in northern Guangxi and the Left and Right River Red Theme National Cultural Park, and create a red tourist scenic spot for the Xiangjiang Campaign.
13. Build a number of cultural tourism demonstration projects. Guide the construction of a number of cultural tourism industry demonstration bases with distinctive themes, perfect functions and suitable for tourism and industry, and encourage all localities to build cultural and creative industrial parks and cultural and creative blocks. Focus on building a number of creative industrial parks (blocks) such as upgrading China-ASEAN network audio-visual industrial base, China-ASEAN digital cultural creative park, Wuzhou Qilou Building cultural tourism industry integration development demonstration zone, Nanning "three streets and two lanes" historical and cultural block, Guilin East-West Lane block and Guilin Wutong farmer painting industrial park. Efforts will be made to build a number of characteristic cultural tourism towns with high brand value, outstanding theme characteristics, significant demonstration effect and industrial agglomeration, and focus on building and upgrading a number of characteristic cultural tourism towns such as Xingping Ancient Town in Yangshuo, Xiuqiu Town in Jingxi, Moon Cake Town in Hepu, Liubao Tea Town in Cangwu and Dahua Dayou Town.
14. Build a number of cultural heritage tourism projects. Strengthen the protection and utilization of cultural heritage, speed up the construction of Huashan Rock Painting Scenic Area, promote the application for world cultural heritage of Maritime Silk Road, Beihai Historical Site, Xing 'an Lingqu and Sanjiang Dong Village, and build Luoyue Zhuang Culture (Chongzuo) Ecological Protection Zone in Zuojiang River Basin. Strengthen the protection, development and utilization of historical cultural relics, revolutionary cultural relics, national cultural relics, large sites and traditional villages, and build a number of sites parks, sites museums and historical and cultural towns and villages. Explore the integration of folk songs, folk rap, music and dance, folk customs, national skills, national costumes, national catering and other cultural elements into the development of tourism products, and promote the protection and utilization of intangible cultural heritage.
(4) Implement the key project of high-quality development of cultural tourism
15. Cultural tourism demonstration project. We will do our best to create national brands such as national tourism demonstration zones, national cultural industry parks, national cultural industry demonstration bases, national cultural industry and tourism industry integration development demonstration zones, national healthy tourism demonstration bases, national traditional Chinese medicine healthy tourism demonstration zones (bases, projects), national forest rehabilitation bases and national sports tourism demonstration zones. Focus on promoting the construction of Fangchenggang National Border Tourism Experimental Zone, China-Vietnam Detian-Banyo Waterfall Cross-border Tourism Cooperation Zone, China Dongxing-Vietnam Mangjie Cross-border Tourism Cooperation Zone, and China-Vietnam Red Tourism International Cooperation Creation Zone (Longzhou). Do a good job in creating and upgrading brands such as regional tourism demonstration zones and famous tourist counties in the autonomous region.
16. Cultural tourism characteristic brand building project. Improve the all-media information dissemination mechanism combining traditional media and new media channels, and realize the all-media promotion of informationization, big data and precision. Create the brand of Guilin Landscape Tourism with landscape tourism as the main feature, the brand of Beibu Gulf Coastal Resort with coastal leisure as the main feature, the brand of World Longevity Health Care with Kangshou Health Care as the main feature, the brand of Sino-Vietnamese Border Customs Tourism with exotic customs as the main feature, and the brand of Liu Sanjie National Culture with folk songs as the main feature, so as to focus on strengthening the five major cultural tourism brands in Guangxi and enhance the attraction and attraction of cultural tourism in Guangxi. Fully tap the local resources and distinctive advantages, create distinctive festival brands, performing arts brands, food brands, geographical indications brands and characteristic commodity brands, and enhance the market competitiveness of cultural tourism products.
17. Cultural tourism integration boutique creation project. Strengthen the production planning of literary and artistic creation, promote the deep integration of literature and tourism, and encourage the creation of literature, drama, music, fine arts, film and television dramas, radio and television, online audio-visual and variety shows with the theme of Guangxi's characteristic cultural tourism resources. Apply to hold the China-ASEAN Culture and Art Festival, and continue to hold brand art events such as Guangxi drama exhibition, Guangxi music and dance competition and Guangxi acrobatic magic exhibition. We will build a number of film and television, literature, drama, calligraphy and painting, and music creation bases, and build a number of cultural and leisure studios for literary and artistic creation, collection of styles, and display. Encourage all kinds of tourism performing arts business entities to develop thematic, characteristic and customized cultural tourism performing arts projects in tourist cities or relying on core tourist attractions. Cultivate a number of cultural tourism performing arts projects with international influence. Select and reward a number of cultural and artistic quality projects every year.
18. Cultural tourism service upgrading project. Accelerate the construction of tourism distribution centers and tourism consulting service centers, and form a well-defined and wide-ranging tourism distribution and service system. Establish a safe and convenient cultural tourism transportation system, focus on the construction of roads leading to scenic spots, and improve the safety supervision system for operating vehicles in the tourism industry. Accelerate the construction of tourism transportation service facilities system, comprehensively improve the tourism service function of transportation facilities and improve the construction of tourism transportation marking system, self-driving service system and scenic road greenway system. Continue to further promote the "toilet revolution", improve the quality and standards of tourist toilets, and upgrade tourist toilets.