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How to brand the catering industry, how to design and plan the brand image

The general VI design company only has two parts in designing the V system, one is the basic part, the other is the application part, while Badou design company has added the third part, that is, the value-added part, to the basic part and the application part.

1 basic part

The basic part is to design the main color, auxiliary color, standard font and auxiliary graphics according to your brand design elements, and the perfect combination of these elements constitutes the basic part of VI.

2 Application part

The application part is to apply the VI elements to the restaurant, such as the restaurant facade, staff clothes, aprons, tissue boxes, paper towels, packing boxes, packing bags, exhibition boards, pillows and background walls.

You can also apply these elements to your restaurant to make some small gifts for customers, such as mobile phone case, hairpin, water cup, desk calendar, wall calendar, etc., so that your brand can be integrated into your life and customers can remember you at any time.

3 Value-added part

Value-added part is a unique design part that we have added, and it is also a part that other companies cannot design. The value-added part is based on your corporate culture and VI elements, combined with space design to make your restaurant more soulful, warmer and more memorable. This problem is a bit big, how can I speak clearly in a few words ...

If I am unprofessional and want to do it myself, I suggest buying professional books or professional training to supplement my knowledge and have more exchanges and discussions with my peers.

It is recommended that professionals do professional things, and the catering industry is a brand. Now there are many professional companies that can provide services for you. You can consult and see if it is what you want. The catering brand planning recommends Xiamen's giant Chuangqi to be a catering brand, and visual image recognition is very important.