What is the specific content of the investigation and evaluation of Jianghan Road Pedestrian Mall in Wuhan? The following is the answer from Zhongda Consulting.
pedestrian mall is an effective means for western developed countries to relieve the pressure of rapid development of productive forces, revive business and rebuild business centers. China's economy has developed rapidly in recent years, people's living standards have improved significantly, and consumption patterns are no longer limited to a single shopping activity. Pedestrian street is favored by its safe, comfortable, relaxed and efficient shopping environment and leisure concept, and stands out in the national urban construction wave and develops rapidly.
Wuhan has also stepped up its construction in recent years. Jianghan Road, a window of Wuhan facing the world and the future, which invested 111 million yuan in reconstruction, was completed and opened to the public in September 2111, becoming a major news focus in Wuhan. More than half a year has passed, what is the effect of Jianghan Road reconstruction?
Centennial Old Street
Jianghan Road is divided into two parts in history: north and south. The southern section is a British concession, named Taiping Road, located as a financial and trade zone, with many western-style buildings, which have been well preserved so far; The northern section was originally a beach depression. At the beginning of the 21th century, Liu Xinsheng, a real estate tycoon, bought real estate to build a road, which was named "Xinsheng Road". It was mainly a commercial and residential building. The commercial space at the bottom was mostly in the form of arcade, and the upper floor was residential. The confrontation between the Chinese border and the British concession in the north and south sections is full of contradictions and integration of national struggle and heterogeneous cultural conflicts. In 1927, the government reclaimed the British Concession, and merged Taiping Road and Xinsheng Road into one, named Jianghan Road, which is still in use today.
Jianghan Road has experienced a hundred years of ups and downs, and today it has developed into a bustling commercial street. But with the passage of time, the material environment on Jianghan Road is gradually aging. In order to improve traffic conditions, improve social and economic benefits, and tap the cultural and traditional connotation of the old street, the government decided to transform Jianghan Road into a fully pedestrian commercial street integrating shopping, catering and tourism, and reshape the new image of the old street.
status quo of transformation
The transformation project started in March 2111, lasted more than half a year, and was completed and opened in September. After the transformation, Jianghan Road has a new look, with great improvement in traffic and environment, attracting many people to come for sightseeing, shopping and leisure.
1 Traffic
Jianghan Road has a total length of 1211m, which is fully enclosed. Motor vehicles and bicycles except cash trucks, cleaning vehicles and disabled scooters are prohibited from passing through. Safety inspectors are set up to patrol the road, and special personnel are assigned to guard every intersection. Strict management ensures the safe and smooth walking traffic on Jianghan Road, and pedestrians can enjoy the fun of walking with peace of mind.
2 environment
In terms of environmental construction, the pavement of Jianghan Road is redesigned and paved; Carry out a comprehensive renovation of the building facades on both sides of the road, especially the 13 outstanding historical buildings, and restore their original colors; In the road space design, several leisure squares and thoughtful street furniture were carefully arranged, and the sculptor Mr. Xiang Jinguo was asked to design and make several groups of cast copper sculptures to decorate the streets. According to the questionnaire, Jianghan Road's historic buildings, leisure Little Square and bronze sculptures are loved by citizens, and more than 91% people think that they reflect the characteristics of Wuhan.
3 benefits
After Jianghan Road was transformed into a pedestrian street, it attracted a large number of people with its safe, comfortable and convenient shopping environment. From 9: 11 am to 11: 11 noon every day, the average passenger flow can reach 2342 person-times/hour (one-way); At 3 pm, the traffic began to increase, reaching 2981 ~ 4321 person-times/hour (one way); At 5 o'clock in the evening, the flow of people reached its peak, ranging from 4811 to 5211 person-times/hour (one way); It lasted until 9: 11 pm and gradually decreased, and the store closed around 11: 11. People flow more on holidays.
Consumers who come to Jianghan Road for leisure, working people who stop by after work or work, children who come here to play after school, and nearby residents who come for a walk and exercise after dinner constitute the main flow of people in the pedestrian street. Since the opening of Jianghan Road, the popularity has continued to be strong, and the rents of various business stores have increased by about 11%. In particular, the turnover of fast food industry has increased significantly, adding many external selling points such as "Jiangxi Peach Crisp", "Quick Stand" and "Taipei Station".
The transformation of Jianghan Road has significantly improved its social, environmental and economic benefits. After the opening of the pedestrian street, it has become a leisure place for nearby residents. As a citizen said: I will visit almost every day when I am free.
Three Surrounding Environments
Jianghan Road not only improves its own environment, but also has some adverse effects on the surrounding traffic, environment and economy due to factors such as design, construction and management.
1 "Vehicles are not allowed to enter"
People who travel by bicycle, mainly nearby residents, are inconvenient to travel because of the barrier of Jianghan Road. The east and west sides of Jianghan Road need to make a detour; Except for the specified time in the morning and evening, the rest of the time is restricted to the "road".
As vehicles are prohibited, there must be enough parking lots around Jianghan Road. These parking lots are located at the south entrance and the intersections on both sides. The south parking lot has a large area, mainly for motor vehicles, while others mainly for bicycles. The parking area is small, with few parking spaces, which is irregular and unsatisfactory. There are three main sources of vehicles on Jianghan Road: customers who come by car or bike, store staff and nearby residents. There are not enough outdoor or underground parking spaces, which is very inconvenient for people who travel by car. For example, in order to meet the parking needs of its own employees, the central department store has set up a temporary parking lot in the open space next to an unfinished building on the back of its building. However, once the building is completed, it is necessary to find a new place to park.
2 "Live a road, but die a few streets"
Compared with the hustle and bustle of clothing and restaurants in Jianghan Road, old shops such as Jiuqiannian Pharmacy and Honghuan Stationery Store basically keep a "cool" attitude. These shops, which account for about 8% of the total, are the commercial supporting roles of Jianghan Road. Their customers are mainly old customers or consumers who come here. Their consumption purposes are clear, and bicycles are the main means of transportation. Because bicycles are forbidden to pass through Jianghan Road, the turnover of these stores has dropped significantly.
The shops on both sides of Jianghan Road are more affected. Take Jianghan No.2 Road as an example. Jianghan No.2 Road is an electrical street. Before the renovation of Jianghan Road, the business was booming because of the smooth traffic. Since the renovation of Jianghan Road, there have been fewer cars passing through Jianghan No.2 Road, the flow of people has plummeted, the turnover has dropped by 2/3, and the business has only been maintained. Up to now, seven video stores have closed down, and the number is decreasing at the rate of 1 per month. Baocheng Road, another commercial street parallel to Jianghan Road, is deserted. So far, 41 shops have closed.
3 Conflicts between tradition and modernity
Jianghan Road is an old street with unique features in history, folk customs and culture. The buildings on both sides of it are mostly commercial and residential buildings, with shops on the ground floor, houses on the second floor and arcades on the ground floor. For example, the southern section of Jianghan Road, from Jingyi optical shop to the central department store, is in this form. This traditional architectural form can not only shade, shelter from rain and ventilate, but also enrich the spatial level and facade modeling. However, with the development of economy, merchants, driven by commercial interests, occupy the arcade space to expand their business area, which makes the arcade lose its original face and function. The renovation of Jianghan Road only made a small number of merchants withdraw from the occupied arcade space, but most of them could not be restored to their original appearance. Wuhan is a famous "stove" city in China, and there are no trees on Jianghan Road? There are only a few potted plants) and no sunshade facilities. In summer, it will inevitably become a "stove street" that cannot be stopped. If the merchants can change the occupied arcade space into an open-air coffee teahouse with a parasol, they can not only play the role of traditional arcade, but also create considerable economic benefits.
In addition, the large electronic screen in the fountain square in front of the central department store has a great influence on the surrounding residents. The electronic big screen starts playing at 8 or 9 o'clock in the morning every day, which not only spreads all kinds of information, but also brings noise pollution. Nearby residents can't read, study, rest or do other things at home. However, these residents are dissatisfied with the noise pollution of Jianghan Road, but they are unwilling to move. The reasons are that they have lived here for a long time, and their familiarity and attachment to the surrounding environment make them reluctant to leave. Second, Jianghan Road is located in the center of the old city, and life is very convenient. How to balance the economic interests of businesses and the quality of life of residents is an urgent problem to be studied and solved.
Four Conclusion
Jianghan Road Pedestrian Street is transformed from the original central business district of the old city, which is similar to the appearance of pedestrian streets in western developed countries in the early 1971s. Nowadays, the development of pedestrian street in foreign countries has been quite perfect, but our country has just started. Some of the problems mentioned in this paper are manifested in different degrees in other commercial pedestrian streets in China. Even the pedestrian commercial streets built earlier, such as Nanjing Road in Shanghai and Wangfujing Street in Beijing, have a certain impact on the surrounding environment. Jianghan Road is the first commercial pedestrian street in Wuhan, and it is reported that two or three such commercial pedestrian streets will be built in Wuchang, Hankou and Hanyang. Problems in Jianghan Road are likely to be encountered in other pedestrian commercial streets, so it is more worthy of the attention of relevant departments and designers and the study of solutions, so as to truly make the pedestrian commercial street a good place for citizens to relax and shop, thus bringing good environmental, social and economic benefits.
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