2. The traffic is inconvenient. The development of tourist traffic lines is not perfect, and the road conditions in scenic spots are poor, which does not meet the needs of tourism development, and tourist traffic loops have not yet been formed between scenic spots to facilitate traffic.
3. Planning lags behind. Planning is the leader, followed by construction. At present, there is no tourism development planning action in this city, so that there is no "regulation" (urban master plan) requiring each scenic spot to prepare a master plan, a detailed plan or a plan of the Tourism Board.
4. Insufficient investment. The development, management and protection of scenic spots need to invest a lot of money, but the city's tourism income is only 565.438+0 billion yuan, accounting for only 3. 1% of the city's GDP, which has not attracted the high interest and attention of the municipal government. In addition, due to other objective reasons, the municipal government's investment in tourism throughout the year is even less, but in infrastructure construction such as communications, insurance, finance, catering, accommodation, and tour guides.
5. Insufficient development and utilization. Wenzhou's tourism resources are among the best in the world. However, due to poor development and utilization, Wenzhou has not rated the scenic spots as AAAA, AAA, AA and A so far, and there are even fewer star-rated hotels, with only two three-stars, which are not high in grade and too small in scale. Travel agencies in Wenzhou are also used to going their own way, not taking the road of collectivization and large-scale operation. There are many outbound travel businesses and few inbound travel businesses, which makes local financial resources flow to other places and lacks the ability and mechanism to gather foreign tourists for tourism consumption.
6. The tourism system is not perfect. Ornamental tourism with peaks, caves, water and waterfalls as the main tourist landscape features is obvious, but it also obviously lacks the elements of participatory leisure tourism with knowledge dissemination and spiritual and cultural enjoyment as the content, including the development and utilization of traditional cultures such as Buddhism and Taoism, regional folk activities and cultural heritage, the development of handicrafts, tourist souvenirs and local products with local characteristics, and the development of sightseeing agriculture (such as viewing, working and tasting).
7. The team structure is unreasonable. The staffing of tourism management institutions is unreasonable, with many administrative personnel and few professional and technical personnel; I don't know many majors, but I know few majors; There are many elderly people and few young and middle-aged cadres; There are many practitioners who become monks halfway, and few people who are trained in tourism major are dedicated. The quality of tourism management and service personnel is generally low, the knowledge structure is single, and the service quality and benefit are not satisfactory.
8. The publicity focus is not prominent. In the case of shortage of funds, the tourism industry deviated from the propaganda strategy and made the mistake of "covering everything". Instead of grasping the key points, we attacked from all sides, "goddess scattered flowers" and grabbed the eyebrows and beards of the national market. The markets of Shanghai, Nanjing, Hangzhou, Guangdong, Fujian, Hong Kong, Macao and Taiwan are not subdivided into "silver hair market", "middle age market", "youth market" and "overseas Chinese market", and there are no targeted publicity methods and means to attract tourists from all sides according to the characteristics of the target market.