Chinese name: Yuan Changhou Teahouse was founded in 19 12. Founder: Sun Honor Tel: 1993. Named by the state as an old Chinese brand. Its original name is: corporate history, corporate culture, brand history, Huangshan Mao Feng, corporate honor, business philosophy, brand scented tea. Enterprise history was founded in 19 19, with a history of more than 90 years. At that time, it was hoped that the tea business would be "unified, with a long history and strong foundation", so it was named "Yuan Changhou". Wu teahouse, located in front of the Drum Tower, was founded in the late Qing Dynasty. According to legend, the eunuchs at that time loved to drink Wu's tea, and it was a smash hit, enjoying a high reputation in the capital city of 49. Then there is Fuji Lai Teahouse, located in Fuwai Street, close to the famous Baita of Miaoying Temple in Beijing. After decades of wind and rain, this plaque is still glittering and timeless. Lucky people come to get together. When we mention the West Fourth Pailou, we will think of Longtai Tea House and Longtai. For the sake of "prosperous business, peaceful country and people", we can see the good wishes of buyers and sellers. Among the old brands of Beijing Yuanchanghou Tea Company, there is the famous Xihou Changhou Tea House. After the transformation of Beijing Yuanchanghou Tea Company, Anji White Tea has taken on a new look. With its unique tea art and elegant environment, it has created a unique tea culture and attracted many Chinese and foreign guests. "Always be friends with tea", Beijing Yuanchanghou Tea Company is willing to make friends all over the world and provide quality goods and first-class services for every guest. Corporate Culture Yuanhou Teahouse was founded in 19 12, formerly known as Yuan Yongsheng Teahouse in Chahar Special Zone, Hebei Province, and moved from Chahar to Xuanwumennei Street in Beiping in 1930, with a history of more than 90 years. Sun, the founder of Yuan Yongsheng Tea House, is proficient in tea art, good at management, considerate in service and excellent in tea quality, which makes the tea house famous in Chahar. After Mr. Sun moved to Beiping, his business scale has been expanded, and his business mode is still self-employed. In order to make the tea shop prosperous and the financial resources continue, the meaning of "one yuan, long history and strong foundation" was introduced and renamed as "Yuanchanghou Tea House". And asked the famous calligrapher Wu to write it. This plaque is full of vigor and strength, which attracts many literati to comment on tea, talk about poetry and painting, and its business is booming. To say the time-honored brand of Yuan Dynasty, Wu is the most famous one. Wu Teahouse was founded by Wu Yuqing, a native of Shexian County, Anhui Province, during Guangxu period. It is 100 years old. It is located in Beijing's famous cultural street, with Ding Qiao, the Eight Scenic Spots in Beijing, on the left and the world-famous Bell and Drum Tower on the right. Since its establishment, the site of Zhuang has remained unchanged. Shexian County, Anhui Province is a famous tea town in China. During the Qing Dynasty and the Republic of China, many people in Shexian County, Anhui Province operated tea industry in Beijing, and Wu was one of them. For example, Wu Detai of Dashilan outside Qianmen, Wu of Chongwenmenwai Street, Wu Yutai of Beixinqiao, Wu Hengrui of Xuanwumennei Street and Wu Ruichun of dengshikou are all their kin. Wu Teahouse is one of the most famous Wu Teahouses. 1956 After the public-private partnership, the three teahouses in Xuannei Street, namely Wudinghe, Wudhengduan and Wuxinchang, were merged into "Yuanchanghou", which was under the centralized management of Xicheng Management Office of Beijing Tea Branch, and the traditional management characteristics of "Yuanchanghou" were further developed. During the Cultural Revolution, Yuan Changhou Tea House was renamed Xuannei Tea House, Capital Tea House and Chunling Tea House. , has become a model of broken old four. The plaque inscribed by the famous calligrapher Wu was also broken into four classics during the Cultural Revolution. In the 1980s, the spring breeze of reform and opening up also brought vitality to Yuan Changhou. 1983 restored the word "Hou" and asked the famous calligrapher Mr. Xiao Lao to write the plaque. 1993 "yuanchanghou tea house" was named "China time-honored brand" by the Ministry of internal trade. The brand culture of Jasmine Silver Needle is "once again, with a long history and profound foundation", which is the "longevity" of nearly a hundred years. Yuan Changhou, an old teahouse, is derived from these three words. 19 12 Since the store was opened, the fragrance of tea has become more mellow and rhythmic. After 90 years of hard work, it has created a brand with a long history, its characteristics and its culture. The first grandson who made history in Huangshan Mao Feng was from Hebei. In the past, people who opened teahouses in Beijing were southerners represented by Anhui people, and most of them bought and sold Woods. Sun, a northerner, was the first person to open a teahouse. In order to do a good job in tea business, Sun Shi gained a firm foothold in tea business, devoted himself to studying tea technology, and set the rule that all sources of goods must be started from the source, focusing on first-hand business. In the tea season, a three-level management system of supervision, monitoring and supervision is implemented. That is, quality inspection is carried out from the source, and all raw materials must be sent to the national quality inspection department for hygiene and pesticide residue detection before entering the production process. Products in production will enter the finished products for quality inspection again, and those that do not meet the quality standards will not be allowed to enter the retail area. Re-sample the products that enter the market and send them to the local quality inspection station for testing and filing, so as to ensure the product qualification rate of 100%. Yuanchanghou Tea Processing Factory was established in 1993, and started to build Yuanchanghou brand. After 10 years of development and production, Yuanchanghou brand tea has been widely known. In order to adapt to the new market development, the company chose Yuan Changhou's own tea garden in the south, and all the raw materials produced in the tea garden are pure natural products without pollution. Moreover, it is locally processed and manufactured, and all the products meet the national testing standards. Yuan Changhou put up a green signboard for the first time in history. Brand History Yuan Changhou made history in Chahar Special Zone 19 12, Hebei Province. Its original name was Yongluyuan Tea House. 1930 moved to Beiping, located in Xuanwumennei Street, and implemented the front shop and the back factory. Self-collection, self-control, self-sales, and continuous innovation in business practice. The teahouse is characterized by lobular tea with good taste, good appearance, fresh sweetness and strong aroma. Deeply loved by Beijing tea drinkers, the business was booming and it soon became famous. By 1953, Yuan Changhou had become one of the private tea merchants in Beijing 15. 1956 public-private partnership merged Wu Dinghe, Wu Hengrui and Wu Xinchang in Xuannei Street into Yuan Changhou. The Cultural Revolution began to break capitalism, and the time-honored brand was taken down. Yuan Changhou Teahouse was changed to "Capital Teahouse" and "Chunling Teahouse", which became a model for breaking capitalism. The management mode of teahouse has also changed, and the wholesale department has gradually lost its characteristics of buying whatever it wants. In the 1980s, the spring breeze of reform and opening up brought vitality to this time-honored brand. At that time, Liu Kaidao, the manager of the teahouse, personally went to the door to ask Mr. Xiao Lao, a famous calligrapher in China for help. Xiao Lao loves tea very much, so he happily wrote the five characters "Yuan Changhou Teahouse". A week later, a glittering plaque was hung at the entrance of Yuan Changhou Tea House, which restored the time-honored brand to its due glory. 1987, Xicheng District Food Management Office set up six time-honored tea houses in Yuanchanghou Tea Company, namely Xisi Longtai Tea House, Xinjiekou Hongxing Tea House, Di 'anmen Wuxiaoxiang Tea House, Baitasi Fujulai Tea House, Xiwai Yixin Tea House (now Northwest Inner Street) and Xihouchanghou Tea House. With Yuanchanghou Tea House as the leader, it formed a professional company with time-honored tea houses as the group, making Yuanchanghou. 1993, the Ministry of Internal Trade named Yuanchanghou Tea House as "China's Time-honored Brand" and awarded the bronze medal. In the same year, Yuanchanghou Tea Processing Factory was established, and Yuanchanghou brand was founded to process and produce Yuanchanghou brand gift tea and packaged tea, which realized another innovation of Yuanchanghou. 1998 Yuan Changhou was rated as a famous trademark in Beijing, and Yuan Changhou's products were recommended as the best-selling products of famous tea in Beijing. In the same year, Yuan Changhou was accepted by the Municipal Quality Inspection Station as the designated service unit for tea quality inspection. 1999 Yuan Changhou Teahouse was moved from Xuanwu Mennei Street to No.98 Xidan North Street. In July of the same year, Yuan Changhou Teahouse was decorated and beautified. The new teahouse has a two-story structure. On the first floor is the teahouse, which deals in more than 300 kinds of China famous teas and Yixing purple sand tea sets. There are 100 varieties of purple sand in the world. A large teapot with a height of 1.5 m and a weight of 80 kg is used as the treasure of the town hall to place the teahouse. Touch the teapot and imagine. On the second floor is Yuan Changhou Tea House, which is decorated and beautified by combining classical and modern methods, giving people a fresh, elegant and comfortable feeling. In the new century, great changes have taken place in the market and the competition has become more intense. New problems have emerged in the process of inheriting the tradition and constantly innovating. How to give full play to the intangible assets of time-honored brands and realize the value endowed by the times? Yuan Changhou will base himself on developing the market and establishing franchise chain operation. In the past two years, he has opened 18 franchise stores, 4 counters and 37 self-operated stores in Beijing, forming a sales network connecting the urban areas, which was finally realized. Tieguanyin Huangshan Mao Feng 1987 Xicheng District Food Management Institute takes Yuanchanghou Tea House as the leader. In Yuanchanghou Tea Company (formerly Xicheng Tea Supply and Marketing Company), there are six time-honored tea houses, including Xisi Longtai Tea House, Xinjiekou Hongxing Tea House, Di 'anmen Wu Tea House, Baita Temple Fujulai Tea House, Xiwai Yixin Tea House (now West Inner Street) and Xihou Changhou Tea House. 1993, the Ministry of Internal Trade awarded Yuanchanghou Tea House the title of "China Time-honored Brand" and awarded a bronze medal. In the same year, Yuanchanghou Tea Processing Factory was established to build Yuanchanghou brand. Enterprise Honor 1993 The Ministry of Internal Trade named Yuanchanghou Tea House as "China's Time-honored Brand". 1998 Yuan Changhou was rated as a famous trademark in Beijing, and Yuan Changhou's products were recommended as the best-selling products of Beijing famous tea. 1998 was accepted by Beijing Quality Inspection Station as the designated service unit for tea quality inspection. In 2006, it was awarded the title of "China Time-honored Brand" by the people of China and the Ministry of Commerce. Business philosophy treats people kindly, and old traders often say that they are loyal to people and unfaithful to children. Yuan Changhou has been enduring for decades, and the secret is sincerity, kindness, integrity and honesty to customers. This is the characteristic of Yuan Changhou's traditional business. In business, he always takes the customer's taste and customer's demand as the business goal, studies the customer's demand for tea and the change of taste, and produces fresh and fragrant tea. In order to be worthy of customers, Yuan Changhou often goes out to buy tea samples. Wait until he comes back to evaluate and compare, and see his own gap. When he found the goods with poor quality, he resolutely stopped selling them in order not to let consumers suffer. Then the old technician re-opened the list, evaluated and identified before processing and production. Some products can't make any money in processing and production, but in order to ensure credibility, he must also ensure quality without making money. When he meets customers in sales, he will make suggestions and resolutely correct them. Once, a customer came to me angrily with finished tea, saying that there was too much tea residue sold to me and asked for a refund. The tea manager apologized to the customer and paid the customer double money. Afterwards, the manager told everyone that the old brand was honest and could not let customers suffer. If so, we will suffer great losses in the future. For decades, Yuan Changhou insisted on telling new employees about Yuan Changhou's history and culture. Every teahouse has a convenience seat, boiling water, delivering mail to customers and delivering it to your door. Teahouses regularly hold tea consultation activities, invite old technicians to answer questions on the spot, and present tea knowledge manuals. Many old customers come back to buy tea regularly after moving, and some come back to visit old sales. Generosity to others is the soul of Yuan Changhou's existence. Be friends with tea, forever. The brand scented teas of the five major brands are: Jasmine White Jade Rabbit, Jasmine White Dragon Pearl, Jasmine Snow Needle, Jasmine Tianshan Silver Bud and Jasmine Lobular scented tea. Jasmine white jade rabbit, with the first spring Fuding Dabaihuyuan tea produced in Fuding area of Fujian as raw material, is full, with white fire exposed and good fragrance absorption. After primary processing and refining, the tea strips are uniform. A complete shape. Then, after six careful scents and one jacquard, the fragrant Jasmine White Jade Rabbit was made. Jasmine Bailongzhu, made from raw tea No.6 Fuyun, Mindong, Fujian, is plump and slender, with heavy buds and leaves. Handmade into balls, each tea leaf is full and round. Then in Futian, two rounds of fresh jasmine flowers were used for repeated scenting. Before scenting, jasmine flowers should be carefully maintained, and the seeds should be removed to protect the fragrance. In the scenting process, the flower consumption per 100 kg of tea is 300 kg, which needs to be scented for 6 times and refined through scenting, flowering, reheating and jacquard. This kind of tea is characterized by its round appearance, obvious velvet feeling, mellow aroma, long aftertaste, clear and bright soup color and durable foam resistance. It is a good high-flavor drink. Jasmine white dragon ball is a famous jasmine snow needle, covered with snowflakes, with even buds, elegant fragrance, fresh and lasting. Deeply loved by tea drinkers. When you brew a cup, the first thing you see is the tea buds fluttering up and down in the water, just like the spring breeze blowing, like my fair lady dancing, like the spring dew splashing, bamboo shoots unearthed, and with the fresh jasmine fragrance filling your study, you are relaxed and happy. A sip of tea is refreshing and interesting. This is the charm of tea. This is the high-quality brand tea-Jasmine Snow Needle. Jasmine Tianshan Silver Bud, using the tea leaves of Fujian Fuan 595 tea tree as raw tea, picked the first batch of spring tea with one bud and two leaves before the vernal equinox to make high-quality tea blank. Before scenting, the tea blank is dried to reduce its water content to 4-5%, and then cooled to 30-35 degrees to start scenting, and white and full fresh jasmine flowers are repeatedly scented. Known for its rich aroma and pure taste, it is deeply loved by the public. This is the main product of our company. Yuanlong thick jasmine lobular scented tea, also known as "Beijing lobular tea", is made from Anhui authentic lobular tea and refined into blanks. Its stripes are even and neat, and its color is shiny. It is made from fresh jasmine flowers. Tea is characterized by uniform strips, fresh and lasting aroma and foam resistance after brewing. Very suitable for people's consumption.