1. Price tips of core products break the psychological defense of customers

Sometimes, the business of food and beverage outlets is not good, but because customers are afraid to enter the store to eat. They may have the illusion of "expensive" because the ingredients you use are high-grade or the store is luxuriously decorated. At this time, you need to learn to make "price tips" on the door.

there is a restaurant that features salmon bibimbap, which makes people feel very expensive, so it marks the price of "15.8 yuan" on the door, breaking the psychological defense of customers. In real life, many food and beverage outlets will mark the price of their core dishes and put them on the door just to let customers know that "our price is not expensive".

2. Set a mascot in front of the door to increase the visual range of the brand.

Many Nanchang restaurants will have a mascot in their decoration design, which has many functions, such as increasing brand recognition, such as narrowing the distance with customers. The mascot in front of the restaurant has a more important function: to increase the visual range of the brand.

placing the mascot 1-2 meters in front of the door can make it easier for passers-by to pay attention to the brand, because mascots generally have factors such as "cuteness" and "cuteness", which can effectively attract pedestrians' attention and generate associations, thus making them interested in the store.

however, it should be noted that the setting of mascots must not bring inconvenience to pedestrians, such as obstructing the traffic of pedestrians, otherwise it will not only have a positive effect, but also cause the anger of pedestrians and have a negative effect.

3. Explain the brand characteristics in one sentence to make the positioning clearer

Many good doorways often have a sentence in front of them to show their own characteristics. This sentence may be slogan or just a reminder, but it can actually increase passenger flow.

Because if there is too much information, customers can't grasp the key points, and they don't want to know the information, just like there is only one sentence on a piece of paper and an article on a piece of paper, we all tend to read the former.

remember that the door is the first contact point of customers, which affects customers' impression of the whole restaurant, and it also determines the changes of customers' consumption psychology. Every word on the door conveys the most important information of the brand and appeals to every customer who comes and goes. Therefore, catering people should never ignore the importance of the door, often a good door is better than all.