Format:

I. Hand scroll.

Longer, not able to hang. Can only be pleased to read the side of the roll closed, so the name of the hand scroll. Hand scroll can be an article, can also be composed of numerous poems. It can be written by one scribe or more than one.

Second, horizontal phi.

Also a type of banner, it is shorter than a hand scroll and can be hung.

There are two types of horizontal phi format:

1. hanging on the top of the couplet or the top of the door window. Hanging on the top of the couplet is generally limited to three or four words, must be written from right to left.

2. Hanging in the hall of the word has several lines of writing from right to left. Three or five characters in a row can be written from right to left, or from left to right.

Three, the center hall.

The last line of the chancel cannot be less than two characters.

Four, couplets, commonly called couplets.

The layout of the two single line of the top and bottom of the word arranged neatly. Used for the masses of couplets should not use the ancient characters. Two lines of words long couplets, generally from right to left in the first couplet, from left to right in the second couplet. The last line should not be less than two words.

Five, strip screen, simply called screen.

It is a standing format. The text of the screen and writing home and hand scrolls the same. Layout from right to left. If the text content is a whole, only in the fourth screen drop.

Six banners.

Seven, album pages.

Book page generally lowercase mostly.

Eight, fan.

The format of the fan can be two words, can also be more words in several lines. Fan writing is also from right to left.

Nine, lenses.

Ten, plaque. Writing plaque can be from the right, can also be from the left. Generally do not stay paragraph recognition; if stay is also poor paragraph.

Norms:

One, title and trek, title is in front of the text, trek is behind the text.

Two, with the ritual language.

To others use respect, great, order, grace, benevolence, world, year and so on. For those who are particularly close to the relationship can be used my, such as my husband, my teacher and so on. To himself, then humbly called stupid. Such as stupid brother, stupid mother and so on.

If it is to the recipient of the words can be written in the right, the right, the right pen, axe, the right, the right, the right, the right, the right, the right, the right, the right, and so on.

You can also use the genus of the book, elegant genus. Couples use Li Zheng, and so on. In addition to ask for advice on the paragraph there is a remembrance, fill wall, etc., in addition, there are also written in the paragraph at the end of the book, the book of the school, the pen, childish book and other words.

Signatures can be used to remember the time of the solar calendar, can also use Yin Li. With the Yin Li record time must be in accordance with the dry branch chronology, in front of the addition: 'years in' two words.

You can also use the Chinese Zodiac, such as the year of the horse, the year of the sheep, etc., there are also years of yang and years of yin, "is now very water rare" to remember the name of the month of a lot of names. Such as January for the first month, the first month, etc., not one 憠 described.

The location of the paragraph: banners, screens, hand scrolls, fans and other formats of the upper and lower paragraphs are generally in the body after the text.

The center hall, the horizontal cape, the mirror its upper and lower paragraphs can be in the body after the text, can also be in the body before. In the case of couplets, the first and second paragraphs are usually on the right side of the first couplet and on the left side of the second couplet.

Marks chapter arrangement to think of the whole cloth requirements. Paragraph word should be pen body small. There is also a place for the seal. Chapter on the length of the word can not exceed the body. Calligraphy application than the regular script live dialing fluent regular script. Has made the picture easy to dash sun.

Expanded:

Introduction of plaques:

A plaque is a cultural symbol unique to China. It is a comprehensive work of art that integrates Chinese language, Chinese calligraphy, traditional Chinese architecture, carving, and painting, and combines ideology and artistry.

The plaque is not only a sign of instruction, but also a sign of culture, and even a sign of cultural identity. It is widely used in palaces, pagodas, temples, merchant houses, private houses and other buildings in prominent positions to convey to people the imperial power, culture, characters, beliefs, business and other information.

The plaque is not only a sign of instruction, but also a sign of culture, and even a sign of cultural identity. It is widely used in palaces, pagodas, temples, ancient Chinese buildings, and prominent positions of Chinese decorations to convey information about imperial power, culture, characters, beliefs, and commerce to people.

Plaque is mainly used in the commercial field, is a unique form of advertising in our country to disseminate commercial information, it is through the ingenuity of literature, by virtue of the business association literacy.

Invoking idioms and allusions, attached to the myths and legends, celebrity inscriptions, the use of auspicious psychology, picking religious words, expression of feelings of gratitude, to show the integrity of the store and other ways.

Loaded with heavy national business ideas, reflecting the traditional cultural colors.

With the development of society and economy. Discussion of the traditional culture of the plaque, critical inheritance of the national advertising cultural heritage, not only helps to dig and organize the treasure of China's commercial culture and the study of the history of the plaque advertising.

And for the development and innovation of modern advertising also has a very important reference, enlightenment and promotion.

Baidu Encyclopedia - Plaques