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Why are restaurants now getting smaller and smaller?
The introduction of small portions of food, not only won the reputation, but also significantly increased revenue

Compared with the past, small portions of food this way of supplying two more obvious advantages:

One is that it can reduce the cost of choice for consumers, small portions of food can be more scientific and rational to provide consumers with a choice of dishes and to grasp the portion size, so that in the front-end of the consumption of leftovers significantly reduce the possibility of waste, so the form of leftovers is also more in line with the spirit of the Anti-Food Waste Law promulgated early last year. Therefore, this form of small portions of food is also more in line with the spirit and requirements of the Anti-Food Waste Law, which was enacted early last year.

Data shows that every year, about 35 million tons of food is wasted in various parts of the food supply chain, which is equivalent to about 6% of the total domestic food production, and if each person consumes 1 catty of food per day, it can probably supply nearly 200 million people to eat for a year.

And China's available arable land resources, if calculated on a per capita basis, is also very limited, so minimizing the phenomenon of waste, in fact, is equivalent to a good way to increase the supply of food without the need to invest in additional natural resources.

The second is to significantly improve the business revenue and profit, in the business launched a small portion of the dish, the single customer income will be reduced, the operating costs will be slightly increased, especially in the catering business or large-scale business needs in the small portion of the dish design, pricing, publicity and promotion of the dish to carry out some positive exploration and innovation, so the enterprise in the day-to-day management and sales and service links will be to increase the actual cost of the expense.

But from a slightly longer time frame, as long as their own dishes can remain as attractive as ever, then the enterprise from the small portion of this innovative model of food can be obtained from the revenue profit, sooner or later will be greater than the increase in the cost of this variety of upfront, although the amount of food is reduced, but the business of the enterprise business choices increased, the range of service objects have been expanded, and therefore the catering this piece of cake! The total amount of food and beverage cake is also bigger.

Plus many people feel that small dishes are more convenient and cost-effective than large dishes, so come to patronize more people than before, small portions of more sales as in the past, like the thin sales, are able to achieve the overall open source to increase the actual effect of profit.