Creative planning of Valentine's Day activities 1 I. Theme of the activities
Family ties are priceless, and love is on Qixi.
Second, the activity time
20xx year x month x day -x month x day
Third, the object of the activity
New and old customers and boyfriends (husbands) of beauty salon franchisees.
IV. Purpose of the activity
1. Use Tanabata Valentine's Day to increase customers for beauty salons.
2. Through the promotion of Tanabata activities, deepen the impression of surrounding consumers on their beauty salons, so as to achieve the role of brand promotion.
3. Give back to old customers through Tanabata activities to achieve the purpose of staying.
Verb (abbreviation of verb) activity promotion
1, publicity time: 5 days before the event;
2. means of publicity: a. issuing bills along the street; B, hang banners; C, poster posting and x-box; D. SMS, WeChat or telephone invitation; F. Send tweets on the public WeChat platform of beauty salons; E, beautician circle of friends publicity;
Activity of intransitive verbs
During the period of 20xx- 16:00pm, all women can get a coupon for the best love story. As long as their boyfriends and husbands write their love story vows at the event and paste these touching love stories on the love wallboard in the beauty salon lobby, they can get an experience coupon worth 299 yuan and a voucher worth 199 yuan, and they can also participate in the lucky draw.
The results of the selection will be announced on the evening of 17: 00, and three awards will be awarded, such as the most touching love story award, the most creative love story award and the most humorous love story award. The winners will receive a free couple movie package and a 30% discount on any beauty project.
Seven. Matters needing attention in activities
1, Tanabata flyers, advertising language should be infectious and inflammatory.
Therefore, when designing advertising language, Tanabata is a couple's festival, and the theme must be the most reasonable, romantic and considerate, first to impress women, and then to promote men's active participation through women's appeal. When designing leaflets and slogans, we can find another way and use expressions that don't follow the crowd. As long as it is the blessing of three views, "the language is not amazing and endless" is also possible.
2, the activity time should be well grasped.
Romantic Valentine's Day in China is a holiday that all businesses will aim at. Before this day comes, many businesses are already "waiting for opportunities". Generally speaking, a week before the festival, beauty salons had better not do too many promotional activities, so as not to let the flow of Tanabata activities be consumed in advance.
3. The activities should be publicized in a comprehensive way.
In the Internet era, we should not only do traditional propaganda methods, but also use self-media platforms, official WeChat accounts and other promotional resources. A high-quality Tanabata activity tweet can replace the high advertising fee.
Creative planning of Valentine's Day activities 2 I. Theme of activities:
"Golden Autumn Marketing"
The theme of this activity is "Welcome the Chinese Valentine's Day", which aims to express our sincere desire to share the fruits of hard work and create a better future with high school and mass customers, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.
Second, the activity time:
20xx year x month x day -x month x day.
Three. Activities:
(A) "Happy Delivery Marketing Product" promotional gifts.
In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:
1, "Tanabata Marketing. Self-help to send gifts. "
(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange the payment voucher and deposit and withdrawal voucher for a gift worth 200 yuan at their local business outlets. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.
(2) Customers who sign the payment agreement during the activity can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.
The event gifts are purchased by the bank itself.
2, "Tanabata marketing, many gifts.
(1) During the activity period, the annual fee of the current year will be exempted.
(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.
Spend more than 1000 yuan (inclusive) and give gifts with a value of 100 yuan;
Spending more than 5,000 yuan (inclusive) by credit card, giving away the value of 150 yuan gift;
Credit card spending 10000 yuan (inclusive) or more, giving gifts of 200 yuan value;
Spend more than 20,000 yuan (inclusive) by swiping the card, and give gifts worth 300 yuan;
Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than 5,000 yuan by credit card include zoo tickets, park tickets, and fast food restaurant packages with elegant dining environment around shopping malls. These are all set by the bank itself.
Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and restaurants, according to local actual conditions, and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.
3. "Tanabata Marketing. Express Huitong provides big delivery. "
During the activity, the remittance fee for express Huitong was reduced by 20%.
(B) "Tanabata marketing. Products are happy to send "outlets, silver jewelry product display and quality service activities.
Carry out "golden autumn marketing" with business outlets as the unit. Products are happy to send "quality services and silver products exhibition activities. These activities mainly include:
1. Business outlets uniformly hang publicity banners, and post and place marketing activity posters and activity leaflets distributed by provincial branches (recently distributed) to attract customers' attention with novel and rich visual appeal.
2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.
3. During the activity, each outlet should set up a special publicity desk and be equipped with a storage guide, strengthen dynamic publicity, guide customers to use the self-service channel provided by the Bank to handle ordinary deposit and withdrawal business, and actively do related exchange work.
4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.
5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.
6. During the activity, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain number of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.
7. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide preferential treatment for customers holding my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.
8. During Tanabata, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.
Valentine's Day Creative Scheme 3 Promotion Theme:
director
Promotion time:
February 20xx/10 —20xx —— February 20xx 14
Promotion content:
First, the winter products are 2-5 fold, and new products in spring are given priority.
The scope of participation includes: men's and women's clothes, men's and women's shoes, bedding and bags.
Second, cosmetics: 200 yuan minus 40 yuan, 52 1 yuan for a couple; DHC full 200 yuan minus 30 yuan;
Gold jewelry: X platinum ring from 5000 yuan, 2.8-2. 14 non-gold shopping over 6888 yuan, send a box of chocolates;
8.5% discount for inlaid gold and K gold, 20% discount for more than 3,000 yuan, 20% discount for VIP members, 50% discount for platinum jewelry, and VIP club staff are free;
Ruibao inlaid couple ring starts at 2388 yuan;
X gold offers a discount of 30 yuan per gram, and the old-for-new cost is 50% off;
Clocks and watches: 10% off imported watches; 20% discount for domestic watches, plus one Oprah cosmetic when it is over 2 140 yuan.
Third, the gift of a sweet lover-buying clothes during the activity
Full 1000 to send a box of chocolates to Di Chin, and a couple of key chains to send to 200 yuan. (Single tickets are not accumulated, only one ticket is sent, except for special products, which are first come first served. Pick-up place: reception on the first floor)
Fourth, romantic lover package-shopping during the event
1, send X coffee 20 yuan coupons as soon as 300 yuan arrives.
Give xKTV an afternoon box ticket when 2.500 yuan arrives.
(First come, first served, while stocks last. See the store announcement for details. The above gift collection location: reception desk on the first floor)
Verb (abbreviation of verb) Special planning for Valentine's Day: Message from lovers-Couples who visit the X Commercial Building on February 14 can make love confessions in the form of love stickers and in-store broadcasts. (See store announcement for details)
Sixth, credit card courtesy
1. You can get a meal coupon of x 100 yuan for a single consumption within 500 yuan. (Only one ticket is allowed)
2. Brush all the cards of X Bank and make a single consumption in 88 yuan, and give away a box of paper; If a single transaction is over 888 yuan, give an umbrella. (A single ticket is limited to one gift)
3.X Bank Pacific Card spending over 288 yuan, you can get 60 yuan movie exchange coupons; If you spend 488 yuan on a single credit card, you can get two 60 yuan movie tickets. (Limited to 50 people per day, each card is limited to 2 movie tickets per day, which can be redeemed as soon as they are bought while stocks last).
4. When the consumption of jewelry and jade household appliances reaches 1000 yuan, 50 yuan Top 100 stored-value cards will be presented. (One ticket is limited, and one card is limited daily 1 time. Activity time: 20xx.2. 14)
5. Give 68 yuan a gift by swiping X Bank Credit Card. (A single ticket is limited to one gift)
Location of the above gifts: the main service desk on the first floor, on a first-come-first-served basis, while stocks last.
Seventh, the spring clothing new product promotion conference-February 12 afternoon x square wonderful presentation! Welcome to taste.
Eight, special surprises in the New Year
2F
Women's wear: 8.8% discount for new members of X spring clothes; X weekend, 50% off, 20% off and 30% off; 4.8% discount for X winter clearance, 3.5% discount for X winter products, 3% discount for X winter products, from 150 yuan to x 168 yuan; Underwear: Haobo underwear starts in 69 yuan and folds up in x6. X home clothes are 20% off for two pieces and 7.5% off for three pieces.
3F
Men's wear: 36 1 large sale at the elevator entrance on the first floor, starting from RMB 80; X1from 49 yuan; From x 120 yuan; X 4.5 fold in the audience;
Men's shoes: starting from x240 yuan; X men's shoes, x men's shoes1from 98 yuan.
4F
Children: X children's clothing is 40% off when going out; X new products are on the shelves;
Wool cashmere: X special cashmere from 680 yuan;
Gifts and paper coupons can only be used on the day of shopping, and will be considered as abandoned after expiration;
With a few exceptions, brands do not participate in company activities. See the brand pavilion announcement for details.
Creative planning of Valentine's Day activities 4 I. Theme:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
Second, the activity time:
20xx August/Sunday, Kloc-0/5 19: 30-22: 00
Three. Location:
Xx bar
Fourth, the form of activities:
An activity in which men and women play together.
Verb (abbreviation of verb) activity scale:
About 33 people
Six, Tanabata planning activities:
(1) "Looking for the Goddess in Your Heart"
1, through the introduction of guests, guests choose their favorite objects (self-introduction is limited to 2 minutes/person, all female guests stand in a row to let male guests have a preliminary understanding through self-introduction, and male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
If both men and women agree, the first round of speed dating will be successful. In the remaining second round of speed dating games, only one man and one woman can cooperate to get a big gift, and only one man and one woman can play and cooperate. Men and women can't live without each other after they are together. If they leave, they will be regarded as abstaining. Without gifts, they can't play the next round of games.
(2) "Handsome guys and beautiful women fight"
Everyone is divided into two groups: Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each group eliminated one pair in each game tour, and finally formed three teams to get gifts, ranking first, second and third.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
There are 2 couples in each group. A woman is sitting on a stool, and a man is standing on the wall with roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift; Those who fail are eliminated.
3. Love song duet
The host said a word, such as "love", and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
Valentine's Day Activity Creative Scheme 5 Activity Theme:
Impression men and women have nothing to do with love.
Activity significance:
1. Strengthening mutual understanding, communication and exchange among employees is helpful to coordinate the relationship between male and female employees.
2. More communication and contact between employees will have a positive effect on our employees' interpersonal skills and their future careers.
Activity content:
(1) Activity time:
(2) Location: China Network Manager Meeting Room.
(3) Activists: all employees of China Net managers.
(4) Organizer: Planning Department
(five) the main steps of activity preparation:
A. On August 2nd, the detailed rules for program approval and participation in theme activities were announced.
B. On August 4th, the participants of the theme activities were recruited, suitable personnel were selected, basic information was collected, and PPT of the theme activities was made.
C, August 5, personnel and materials to implement.
D. arrange the venue on August 6, and the meeting will begin after the end. Note: See the implementation plan of Qixi theme activities for details.
(6) Activity flow:
First, opening music
B. Opening remarks by the moderator
C, sitting in a pre-designated position, the host will introduce each player's major, hobbies, specialties, constellations, mottos, photos and other personal information to play on the multimedia.
D, the boys enter the stadium in the order of drawing lots in advance (and play the boys' appearance music canyoufeelit). Boys introduce themselves first, including majors, hobbies, advantages and disadvantages, constellations and ideal friends, so that they can have an all-round introduction to themselves.
E. After taking the stage, boys will write their favorite codes on cards and give them to the host.
F, at the same time, xx has chosen the self-introduction of boys to express support or disapproval.
G. The host checks whether the numbers overlap (the code selected by the boy and the boy's number) to see if the friends are successful. Before the results are announced, the host will ask some questions about the xx line (mainly about who voted for him in xx, and xx boys will ask each other questions.
H. (Optional) A boy can show his talents or play PPT or short films.
L, boys help friends help xx understand him. Finally, the boy chooses a xx from the xx that still supports him, and invites the xx selected for the first time to ask this (or the opinion of the same xx). If Friends is successful, play this song (the man and woman sitting in the alley). If all xx don't support that boy to give up halfway, then play (unfortunately not you), and the journey of making friends ends here.
I. Activities interspersed with programs and interactive sessions (Truth or Dare)
J. concluding remarks
K, the activity is over
Creative planning of Valentine's Day activities 6 I. Theme:
Hui Qingren
Third, the activity time:
March10-March 25th
Four. Activities:
1. During the activity, couples and lovers can get a true love rose when they enter the store; (Anyone who buys more than 3,000 jewels can participate in the "Four Days and Three Nights True Love Tour" lucky draw, * * * 10, and give away two sterling silver couple rings. )
2. The old diamonds of foreign brands are exchanged for new ones at high prices for free.
3. Gold, platinum, palladium, free diamonds and lottery gold
4. Ten pairs of special funds counter diamonds are sold in limited quantities every day.
5, buy diamonds over xxxx to send a wedding dress
6.20xx is grandly launched, and the membership exchange fee is 50% off.
7, pure silver, pearls, jade series buy one get one free; Free exchange of sterling silver bracelets;
8. Enter the store with leaflets to receive gifts for free.
Verb (abbreviation for verb) leaflet module and details:
1, the origin of Valentine's Day, the benefits of gold and silver jewelry, membership day and the content of member value-added services;
2. Brand advertising language and brand image spokesperson;
3. A new series of products
4. The product meaning of brand patented products; (One page or half a brand)
Each brand has four kinds of products, meanings and special prices.
6. One page is full of vouchers, with both sides; (According to the brand, one 200 yuan jewelry coupon is more than 2,000 yuan, and one is more than 1500 yuan; )
Intransitive verb material:
1 single page;
2 stickers;
3 hang the national flag;
4 advertising car;
⑤ Record;
6 free sterling silver rings;
Focus of activities:
Leaflets, flags and ground stickers should be exquisite;
The words of each brand will be memorized when printed;
Diamond discount, new product display, speech;
Brand patented products, new products, words.