planning scheme for special activities of the Dragon Boat Festival
In order to ensure the scientific and orderly progress of things or work, it is usually necessary to make a complete plan in advance, which is the most complicated one in the plan. So how do we write the plan? The following is the planning scheme of the special activities of the Dragon Boat Festival that I have compiled for you, hoping to help you.
Dragon Boat Festival special activity planning scheme 1
"Dragon Boat Festival, let's make sachets together" activity scheme Preface Dragon Boat Festival is one of the traditional festivals in China on the fifth day of the fifth lunar month. For more than 2,111 years, Dragon Boat Festival has been a folk festival to prevent diseases, ward off plague and drive away drugs, and pray for health. With the improvement of the quality of life, how to protect and attach importance to traditional festivals has become a hot topic in China. When the traditional festivals of the Chinese nation, such as Dragon Boat Festival and Mid-Autumn Festival, are listed as legal holidays by the state, exploring the connotation of traditional festivals will make the Dragon Boat Festival more meaningful and become the focus of public attention.
On the Dragon Boat Festival, a "sachet making contest" was planned and held, and 5,111 sachets were customized to be distributed to owners in various communities and parking lots in the main city. Making and wearing sachets on the Dragon Boat Festival can avoid plague and drive away poison.
First, the theme of the activity
Dragon Boat Festival, let's make sachets together.
II. Activities
1. sachet making contest. On X, X, five community residents (61 to 111 people) and self-registered private car listeners were organized to hold a sachet making contest in a square. Set up a stage at the contest site and conduct an hour-long interactive program.
2. Distribute sachets to the owners. On the day of the Dragon Boat Festival on X, X, X, we will distribute sachets to the owners free of charge in various communities, parking lots, supermarkets and other places.
III. Activity Time
From the beginning of X month to the end of X month in 2119, the preparatory stage of the activity.
x month, x day, the climax of the activity, at the same time holding a sachet making competition and distributing sachets to the owners.
IV. Activity steps and specific arrangements
1. Preparation period
At the beginning of X month, prepare materials needed for the sachet making contest, including cloth, filling spices, wrapping wires, etc. Implement the activity venue of X-Day Square. Customize 5111 sachets for car owners.
2. Publicity Warm-up Period
Through the channel publicity tape, residents in various communities and private car listeners are mobilized to sign up for the sachet making competition. At the same time, you can expand the forecast name of collecting sachets.
3. square activities
time: x month x morning content: a "sachet making contest" with 61 to 111 participants will be held in the square. In the course of the competition, the host plays interactive games with the audience and the live audience. Interactive content can be combined with business requirements. Invite other media to report this activity. The prizes are tentatively named as: Aesthetic Award, Creative Award, Production Award, Shape Award, Color Award and Design Award.
4. Distribution of sachets
On the day of the Dragon Boat Festival on X month, the sachets of the sponsoring enterprises will be sent to various communities and parking lots, distributed to the owners on the spot, and helped to be hung in the car. It is predicted that 111 owners can go to the designated place to collect sachets. Dragon boat festival special activity planning scheme 2
Dragon boat festival is an important traditional festival, and it is also a good time to eat zongzi every year. It is a good time to do an activity to promote the reputation of the hotel.
1. Time
National legal holidays: X month X day-X month X day.
2. Location
1F Emperor Gallery, 6th floor, xx.
Third, the goal and purpose of the activity
"Yimao Chongwu"
Chongwu Mountain Village is good, and Liuhua has suddenly become numerous.
Zongbao is divided into two buns, and moxa is tied with a dangerous crown.
in the old customs, medicine was stored, and Dan was also given to the body.
when I'm done, I smile at the cups and plates.
Lu You's poem "Yi Mao Chong Wu Shi" describes the life customs of people at that time on the Dragon Boat Festival. I ate dumplings with two horns, in order to be safe this year. This year's Dragon Boat Festival, xx Hotel also prepared a beautiful gift basket for your relatives and friends. The Dragon Boat Festival Hotel presented many surprises!
IV. Marketing target
Members, individual travelers, families, relatives and friends during the Dragon Boat Festival.
V. Theme
"Qian Shan's" brown "is love, and xx Hotel invites you to enjoy the Dragon Boat Festival!" The theme of the event is unconventional and refreshing, creating a warm and warm atmosphere on the festival.
VI. Promotional activity combination
1. During the activities of the Housekeeping Department, the business strategy of "blue coupons for room reservation and gifts" was adopted, and coupons for 38 yuan gift boxes were given for 1 rooms opened in cash.
2. The food and beverage department takes Qian Shan's "brown" as its affection, and xx Hotel invites you to enjoy the Dragon Boat Festival! The theme of the following promotional activities.
1). During the event, xx food on the 6th floor will enjoy a 11% discount. A new Cantonese dish will be given if the consumption per table is more than 21xx yuan (excluding high-grade seafood, abalone wings, soup, tobacco and alcohol, etc.).
2) Western restaurants offer the following benefits: a. If there are more than three people (including three) who come to the restaurant for dinner during holidays, one person will be exempted;
B. during the activity, enjoy the special afternoon tea, and enjoy the discount for two people and one person.
C. anyone who comes to the western restaurant for dinner will be given a meal coupon at each table. (All the guests who receive the meal should put all their personal information into the guest information database of the department or hotel, including their names and telephone numbers, so as to serve the future promotion)
3) The second "Ican Beach" activity will be held on June 4th. At the restaurant, the chef of the western kitchen bakery personally demonstrated the production of zongzi. At that time, the guests can experience the fun of making zongzi in the "Asian Restaurant".
4). Kangbo Dragon Boat Festival Zongzi 11 yuan/piece, 91 yuan/basket.
4. Activity time: XX, XX-XX
Dinner: 18: 31-21: 11 RMB 98 yuan/person
Location: Western restaurant on the first floor of X Hotel.
scheduled call: xx.
VII. Budget and advertising planning
1. TV and Radio publicity and rolling broadcast, estimated at RMB 1,111;
2. promotional materials. 511 sheets per page ￥451 yuan;
3. newspapers, periodicals, etc.
4. All mobile phone mantissas are covered by carpet short messages from users and members of 6, 8 and 9. It is estimated that 11,111 pieces will be issued, with an estimated price of ￥311 yuan.
attached text message:
① "Wanshui Qian Shan" Brown "is love, xx Hotel invites you to enjoy the Dragon Boat Festival!" Xx Hotel has newly launched a healthy zongzi gift box during the Dragon Boat Festival, and it is scheduled to call xx.
② Pick a bunch of wormwood leaves to ward off evil spirits and hang them at the door, steam a pot of sweet zongzi on the dining table, make a pot of fragrant wine and fill the glass ... Most importantly, take my blessing with me to share this wonderful Dragon Boat Festival with you. xx Hotel wishes you and your family a happy Dragon Boat Festival.
VIII. Estimated income
311 pieces of x11 yuan/piece = ￥ 3,111;
111 baskets x91 yuan/basket = 9111 yuan;
Dinner: 98/person x61/ person = 5881;
total: 5881x3/day = 29641.
IX. Other work that should be improved and matched before June 11
1. All printed materials for the Dragon Boat Festival are designed and printed;
2. The management of coupon issuance is formulated and improved by the Finance Department;
3. The propaganda, agitation and preparations of all departments have been completed;
4. Procurement and packaging of zongzi gift boxes. Dragon Boat Festival special activity planning scheme 3
Take the Dragon Boat Festival as an opportunity to publicize the information of new food and beverage products (Zongzi) and xx, tap the market sales potential, contact or visit group customers by telephone, increase the subscription share of groups and families, enhance the atmosphere of Dragon Boat Festival through the rendering of "Zongzi" culture, improve the brand awareness of food and beverage, and start the prelude to the catering business sprint in June.
goal: to be prosperous xx, and strive to achieve 51,111 yuan in sales of zongzi alone.
theme: zongxiang conveys love, and the fragrance floats with thousands of families.
time: x month x day dragon boat festival (promotion period: x month x day-x month x day).
First, the starting point of planning thinking
1. Everyone has celebrated the Dragon Boat Festival, but few people know the origin of the Dragon Boat Festival and Zongzi.
2. Nostalgia for the past and remembrance of Qu Yuan is also a traditional education of patriotism.
Zongzi food is a traditional craft from the Miluo River in Dongting Lake, the birthplace of history, with orthodox cooking, unique flavor and a long history.
4. At present, most of the wealthy tourists are local people, while most people in Guangdong seek to avoid evil spirits, good fortune and spiritual insurance. Zongzi has this effect: it can help to improve intelligence, ward off evil spirits and moisten the five internal organs.
5. according to the ingredients and ingredients, the efficacy and eating method of zongzi are different. The elderly moisten the five internal organs, the young and middle-aged strengthen the body resistance and exorcise evil spirits, and the children are intelligent. Everyone has his own needs, so it is worthwhile to buy and eat. Dumpling contest to attract participation.
6. Through the TV advertisement "Aerial Bombing", xx "Dragon Boat" came out of the water and stirred up a hundred waves (animation), which attracted hundreds of people's attention and attracted them from afar.
2. Publicity measures
1. Print 21xx copies of leaflets and zongzi vouchers, each with one page, saving printing costs, and the planning department will design and make them. (the price is 1,511 yuan, and it will arrive on May 23rd)
2. Make a large dragon boat and put it in a western food booth; Text: Zongzi travels thousands of miles, and the fragrance floats thousands of families.
3. There are 2 advertising stands to publicize the origin of the Dragon Boat Festival, the characteristics and varieties of zongzi, with pictures and texts.
4. Set up zongzi display cabinet and on-site sales point: store zongzi in freezer.
5. seal and pack all zongzi, print xx quality inspection label, make them more elegant, and design gift handbags, to be discussed.)
6. Publicity banner:
(1) Zongzi is fragrant for thousands of years, which can dispel evil spirits and improve intelligence and make it fragrant!
(2) Happy Dragon Boat Festival and Healthy Food-Meet xx!
(3) The designated drink for the government to prevent influenza-free in the lobby bar!
7. There are two ways to distribute leaflets:
A. Contact the newspaper outlets and distribute 21xx copies of zongzi leaflets in the newspaper.
B, distributed by the front desk of each department.
8. LED promotion and host presentation in the performance hall (Dragon Boat Festival).
9. 11111 messages and 4 days of TV advertisements (broadcast 21 times)
3. Western food production and sales price
Dragon Boat Festival family set meal (including zongzi): Zongzi type and price:
Lobby bar wine price: Teppanyaki promotion price:
(all of which are drawn up by the Western Food Department and reported to the General Office, and menu cards are made at the same time). (The food and beverage department plans)
2.x Shopping Mall will set up a sales point. (arranged by the sales department)
3. On-site sales in the lobby bar
You can enjoy a 11% discount if you order more than 21 pieces.
if you order more than 31 pieces, you can enjoy a discount of 8.8%.
you can enjoy a 15% discount if you order more than 51 pieces.
where 1 people buy 1 sets (6 pieces) of zongzi coupons, they can eat zongzi on the spot for free.
6 sets/dozen, 1 people eat more than a dozen zongzi on the spot (pay the bill), and then eat it for free.
Dragon Boat Festival on May 28th-trial operation of ——xx Lobby Bar
Three highlights of the activity:
1. On-site dumpling making competition in the afternoon-on May 25th-28th, the lobby bar of Western Food Department promoted dumplings, and at the same time, guests were organized to hold a "on-site dumpling making competition" to let them experience the fun of dumpling making, and the winner could enjoy a special room rate (268.
2. Entertainment "Thousand-person Zongzi Banquet" —— On May 25th-28th, Zongzi was distributed in private rooms for guests to taste, and the program department compiled a special program "Dragon Boat Festival in memory of Qu Yuan" (staff canteen plus one Zongzi).
3. Dragon Boat Festival healthy drinks-free sugar water coupons, beauty flower tea coupons and flu-proof healthy drinks coupons issued by all departments: designated in the lobby bar;
VI. Cost Plan and Benefit Forecast
Advertising printing costs 1,511 yuan and TV advertising costs 4,111 yuan.
benefit forecast: as long as the marketing is in place, it should not be a problem to break through the target task. Planning scheme for special activities of Dragon Boat Festival 4
1. Significance and purpose of event planning
The housekeeper enhances the trust and affection of the owner to the housekeeper through interaction and communication with the owner.
II. Activity date
21xx year x month x day.
Third, the activity time is
one day.
iv. venue
community x (aquatic project area, barbecue area, golf course and farm x).
v. Organizer
x Property.
VI. Activity target
Owners and their families.
VII. Activity flow
Activity 1: Making zongzi.
Eating zongzi on the Dragon Boat Festival is one of the customs of the Dragon Boat Festival. Needless to say, the taste of zongzi is very delicious. But not everyone can make zongzi. Lao Mao said do it yourself and have plenty of food and clothing. Today, let's make zongzi by ourselves to see who has the most skillful hands and the most beautiful zongzi. Materials needed: glutinous rice, mung beans, minced meat, zongye, zongsheng.
activity 2: eating zongzi contest.
The contestants are in groups of three, blindfolded. After the host announces the start, each contestant turns around five times, then finds his own zongzi, unpacks it as quickly as possible and eats it. When it is completely swallowed, he raises his hand to signal the host to announce the end of the game. Prizes will be given to the winner who has completed the game in the shortest time. The other two will be given souvenirs.
Activity 3: kayaking and canoeing.
kayaking requires three kayaks and six life jackets.
number of participants: divided into three groups, each with two people. Staff: four activity rules: prize: bamboo rowing
activity 4: golf game.
Golf is a transliteration of the Dutch word kolf, which means a good life in green space and fresh oxygen. Golf is a kind of ball game that hits the ball into the hole with a stick. Nowadays, golf has become synonymous with aristocratic sports, but it was invented by a group of shepherds! The original meaning of golf is a good life in green space and fresh air. It is a kind of sport that combines the enjoyment of nature, physical exercise and games.
activity 5: experience growing vegetables on the farm.
In a place far away from the hustle and bustle of the city, there is a field of our own, where beautiful vegetables are planted, the fragrance of the earth is breathed, and the temperature of the sun is felt. Perhaps every urbanite will have such an idyllic dream in his heart, which will make the vegetable growing and stealing movements in online farms popular. Heart is not as good as action, empty and disappointed.