authoritative interpretation: what internet qualification does the e-commerce live delivery applet APP platform need to apply for? At the beginning of May, actor Tamia Liu released a social dynamic, and announced that he had officially joined Alibaba, becoming the official preferred official with a good deal. On May 4th, the live broadcast, Tamia Liu brought 48 million goods in four hours, and the live broadcast room was watched by more than 21 million people. Nowadays, live broadcasts have appeared on all major platforms, which also shows the popularity of the industry. More and more people are starting to broadcast live. Therefore, the profits of the live broadcast industry also make investors in major industries eager to try. However, it is not so easy to handle the relevant qualifications required for live broadcast. Then Zhongsen Enterprise Service will first take you to understand the development of the webcast industry. 1. Where did the live broadcast come from? In 2116, there were more than 311 webcast platforms in China, and the number of live broadcast users also increased rapidly. As e-commerce platforms encounter traffic bottlenecks, major platforms actively seek changes and try a mode of e-commerce content and e-commerce community. The emergence of live broadcast platforms has enabled this attempt to be implemented. Taobao, JD.COM, Mushroom Street, Vipshop and other e-commerce platforms have launched live broadcast functions to open the live shopping guide mode; Live broadcast platforms such as Aauto Quicker and Betta cooperate with e-commerce platforms or brands to arrange live e-commerce business. 2, Taobao live broadcast with goods broke out in an all-round way. During the "618" period in 2119, Taobao live broadcast drove the sales of goods to 3 billion yuan, the number of merchants launched was nearly 1.21% longer than that of the same period last year, and the number of broadcasts was 1.51% longer than that of the same period last year. On the day of double 11 in 2119, the turnover of Taobao live broadcast alone reached 21 billion, and there were more than 11 live broadcast rooms with 111 million yuan. Live broadcast has become the biggest growth point of brand businesses during the Double 11 period. Taobao's live delivery capacity broke out in 2119, and the growth rate of live delivery transactions was over 1.51% for three consecutive years. This is the fastest growing form of e-commerce in the world in the past three years. 3. The e-commerce live broadcast market is promising. According to the consulting data of Ai Media, the scale of the e-commerce live broadcast market has reached 433.8 billion yuan in 2119, and it is expected that the total scale of the industry will continue to expand in 2121. Under the influence of the epidemic, the multi-industry "cloud resumption of work" and the enthusiasm of consumers "cloud shopping and cloud shopping" have boosted the evolution of this model. After more than four years of development, more and more e-commerce platforms, video live broadcast platforms, MCN institutions and brand manufacturers have participated in the live broadcast e-commerce industry, and the live broadcast e-commerce industry chain has basically taken shape, and the industry has entered a period of rapid development. By March, 2121, the number of webcast users in China reached 561 million, an increase of 63 million compared with the end of 2118, accounting for 62.1% of the total netizens. The number of e-commerce live users who rose in 2119 and achieved rapid development was 265 million, accounting for 29.3% of the total netizens. 4. In 2121, the "internet plus" held on May 21th was comprehensively promoted, and the influence of e-commerce development was repeatedly mentioned to support the development of e-commerce. E-commerce, online shopping, online services and other new formats have played an important role in the fight against the epidemic. We should continue to introduce support policies, comprehensively promote the "internet plus" and create new advantages in the digital economy. Support the recovery and development of catering, shopping malls, culture, tourism, housekeeping and other life service industries, and promote online and offline integration. Support e-commerce and express delivery into rural areas and expand rural consumption. Accelerate the development of new formats such as cross-border e-commerce and enhance international freight capacity. At present, driven by the development of the Internet, a large number of entity enterprises turn to online development. Therefore, if you want to occupy a certain market share in the e-commerce live broadcast industry, you need to have perfect Internet qualifications while you need excellent product quality. 1, ICP license Zhongsen enterprise service-professional ICP license

Zhongsen enterprise service-professional ICP license as a business website, you must first obtain a value-added telecommunications business license (ICP). The live broadcast platform does not belong to the ordinary display platform. Fans buy gifts online and give them to the anchor, and the platform gains revenue. Therefore, as an operating Internet platform, ICP license is essential. ICP certificate is the license for website operation. According to the Measures for the Administration of Internet Information Services and the Notice on Licensing and Filing Internet Information Services, operating websites must apply for ICP certificate, otherwise it is illegal to operate. Those who engage in Internet information services without obtaining a business license or performing filing procedures shall be ordered by the relevant competent authorities to make corrections within a time limit, impose a fine, and be ordered to close the website. If a crime is constituted, criminal responsibility shall be investigated according to law. ICP business license provides information or web page production and other service activities to internet users through the internet. Such as banking, stock trading, ticket trading, auction goods trading, fee payment, service APP, online shopping mall, etc., the most typical of which is the e-commerce platform. 2. EDI license Zhongsen Enterprise Service-specialized in handling EDI license

Zhongsen Enterprise Service-specialized in handling EDI license EDI is the abbreviation of online data processing and transaction processing business, which refers to the business of providing users with online data processing and transaction/transaction processing through public communication network or Internet by using various data and transaction/transaction processing application platforms connected with public communication network or Internet. EDI is in charge of e-commerce, aiming at platforms where third-party merchants settle in, such as JD.COM, Taobao, Meituan Takeaway, Didi Taxi and online transaction payment where third-party merchants settle in, which all belong to EDI category. The difference between the two is that one is to release information and the other is to make a transaction. 3, network culture business license Zhongsen enterprise service-specialized in live online

Zhongsen enterprise service-specialized in live online network culture business license, that is, commercial activities that spread and trade cultural products or activities through the Internet and are for profit need to be licensed. This license is called network culture business license, and we often call it text online. Among them, live broadcast is one of the Internet cultural products. Generally speaking. Internet cultural products include: (1) Internet cultural products such as online music and entertainment, online games, online dramas (festivals), online performances, online artworks, online animations, etc., which are specially produced for the Internet; (2) Internet cultural products that are produced and copied to the Internet by certain technical means, such as music, entertainment, games, performances (festivals), performances, artworks, animations and other cultural products. The most common ones are games and live broadcasts, such as the glory of the king, Betta, Tiger Tooth, etc. the glory of the king belongs to games, while live broadcasts belong to plays and performances. Then the current e-commerce live broadcast industry needs to apply for a network culture license for live broadcast. Of course, you can also choose to acquire relevant qualifications, so as to quickly invest in the economic activities of enterprises. 4, food business license As we all know, if you want to engage in food sales and catering services, whether you open a physical store or online store or Wechat business, you must obtain a food business license. 5. License for Production and Operation of Radio and Television Programs Zhongsen Enterprise Service-Specialized in the Production and Operation of Radio and Television Programs

Zhongsen Enterprise Service-Specialized in the Production and Operation of Radio and Television Programs According to the Regulations on the Management of Production and Operation of Radio and Television Programs promulgated in 2114, it is necessary to set up a radio and television program production and operation organization or engage in the production of radio and television programs such as special topics, columns, variety shows, cartoons, radio dramas and TV dramas, the trading of program copyrights, trading agent and other activities. Webcast platform belongs to the production and online broadcasting of video programs, and shall obtain the License for Production and Operation of Radio and Television Programs. The above are several licenses required for the most common live broadcast platform. With these licenses, your e-commerce live broadcast platform can be put into operation normally. There are also several licenses for unpopular minorities, and I will introduce them to you one by one. Zhongsen Enterprise Service is a professional agency center for value-added telecom business and network culture qualification in Zhejiang Province. It specializes in providing consulting services for high-tech enterprises such as value-added telecom enterprises and online game companies, and has more than 8 years of experience in handling business licenses. The core personnel of the company have more than 11 years of experience in handling Internet and game qualifications. In 2116, it was successfully listed in Zhejiang Stock Exchange Center. Since its establishment, it has provided efficient and accurate services for thousands of Internet enterprises, which has been well received by the circle! Service scope: handling of texts, ICP certificate agency, game filing of the Ministry of Culture, SP certificate agency of the whole network/provincial network, handling of game version number, agency of call center of the whole network/provincial network, soft trademark patent, declaration of municipal/national high-tech enterprises, production and operation license of radio and television programs, commercial performance license, IDC/ISP certificate of the whole network/provincial network, ICP annual inspection, Internet publishing license and Internet drug information service.