First-line marketing activity planning book
In order to celebrate the 34th Teacher's Day, carry forward the good fashion of respecting teachers and attaching importance to teaching, create a social atmosphere of respecting teachers and attaching importance to teaching, inspire teachers to love education, be proactive and selfless, and promote the all-round development of education in our city, the Municipal Federation of Trade Unions decided to launch online theme activities for Teacher's Day on WeChat platform. The relevant matters are hereby notified as follows: 1.
1. "Me and my students": Use pictures and related words to show all kinds of wonderful moments when teachers and students are together in the daily teaching process, convey the information of love and share the joy of love.
2. "Me and My Teacher": I remembered a teacher who guided my life when I was growing up with words and related pictures, felt the feelings of teachers and students, and wrote the feelings of respecting teachers and attaching importance to Taoism.
Second, the participants
Pay attention to the "xx micro-trade union" and register public and private schools, kindergartens and employees in xx.
Third, the way of participation.
1. Scan the QR code below to participate.
2. Click on the graphic message "Collection of Teachers' Day Theme Activities" recently released by the official account of xx Micro-Trade Union WeChat, and all employees in the city can participate? It turned out to be ... "Read the original" at the bottom.
3. Click on the sub-menu "Micro-activity"-"Teacher's Day Activity" below the main interface of the official account of xx Micro-Trade Union WeChat to participate.
Four. Participation requirements
1. Each work needs to submit a picture and related text. The text is limited to 500 words.
2. Choose one of the participating topics, and teachers can participate in two topics.
Everyone can only participate in each topic once.
4. Each micro signal can be submitted once. If you want to participate in both topics, you can change the micro signal to submit the work.
Verb (short for verb) timing
Graphic works: August 27th-September 7th.
Graphic works selection: September 8 -9
Exhibition of winning works: September 10-14.
Sixth, the selection method
From the perspective of literature and photography, the entries were selected ("My Students and I" focused on photography, "My Teacher and I" focused on words), and the first, second and third prizes were selected for each theme. The winning works were displayed on xx micro-trade union platform during Teacher's Day.
Seven. job requirement
(1) Pictures and written works must be original, and non-original works will not be rewarded.
(2) This activity is not only an important education of teachers' morality and style, but also an educational practice activity to show the comprehensive quality and style of teachers in our city. Trade unions of education offices in towns and districts and trade unions of schools directly under the municipal government should attach great importance to this activity and seriously organize teachers of their own units to participate.
Second-line marketing activity plan
Activity introduction: 1. I'm a freshman now, and there are still two years before I graduate from my junior year. You may undertake party planning projects in your future work, so you must actively contact the planning process of formal parties from now on, so that you can be more outstanding in the future.
This party will also be the last party of this semester. In the first semester when we met here, we hope that through rich and vivid performances, we will lay the groundwork for our wonderful university life in the future and create more meaningful and cherished wonderful moments.
Second, the purpose of the activity:
In order to celebrate the Christmas of XX, enrich the activities of the Student Union, make the officers of all departments of the Student Union communicate with each other, tap their talents, give students a stage to truly show their self-style and courage, and reflect the spiritual outlook of contemporary sand workers.
Three. Characteristics of the activity:
Programs can be diversified, classic and innovative (songs, dances, dramas, cross talks and other forms are not limited), and the feelings and friendship between teachers and students can be integrated. I would like to extend my sincere wishes to the two secretaries and all members of the Student Union, and wish all members of the Student Union happiness and success in their future lives.
Fourth, the form and content of the party:
The main form of the party is a literary evening, and the cultural performances are performed by various departments of the Student Union (each department has 1-2 programs). You can't take part in the performance until you pass the rehearsal. The party is mainly a cultural program, which can use various props and banners, and has a lively atmosphere, or it can be an interactive program. The parties can take photos and record this precious moment. After the party, the party program can be made into a book and published in newspapers and magazines.
Time: 65438+February 25th, XX, 18: 30 —— 2 1: 30.
Venue: 2nd floor, University Student Activity Center
Organizer: Student Union of College Youth League Committee
Organizer: Secretary Department of Student Union of College Youth League Committee.
Participants in the party: two secretaries, chairmen, ministers and officials from various departments.
Verb (short for verb) Subject:
"New Year, New Beginnings" It's almost a semester in our university. However, the new year has quietly come to us, and at the same time, our work has entered another beginning stage. I hope our work will be smoother in the coming year and we will learn more at the same time.
6. Party organizations:
It consists of nine institutions, including the Presidium, the Secretariat, the Organization Department, the Propaganda Department, the Culture and Sports Department, the Planning Department, the Community Department, the Outreach Department and the Practice Department.
Seven. Main work arrangements of each task group:
1, responsible for the overall planning of the party: the Secretariat Department is responsible for the general direction of the party and arranges some work for other departments and cooperates with them to do the party's work well. Secretaries of the secretarial section must cooperate with each other, unite with each other, be considerate and make no mistakes. )
2. Account management: managed by the secretary, and every sum of money used should be recorded truthfully. After the party, make a list of accounts and hand it over to the Propaganda Department for supervision.
3. Program group: The Ministry of Culture and Sports and the Ministry of Societies cooperate together. The Ministry of Culture and Sports must select programs and submit them before February 23, 65438, and the Planning Department is responsible for assisting the work of the Ministry of Culture and Sports. (There are tentatively four presenters, recommended by the host class of the Youth League Committee, and the program group is determined through screening). The final plan list is submitted to the Secretariat Department for review and determination.
4. Logistics team: the External Relations Department and the Practice Department are in charge. Be responsible for dressing and arranging the stage, renting props for the party, purchasing the items needed for the party, and providing logistical support for the party. (In addition, the Ministry of Foreign Relations is also responsible for obtaining sponsorship and funding sources for the party. )
5. Propaganda Group: The Propaganda Department is responsible. Through online publicity, regular qq group news and posters from various departments, everyone can receive the information of this party. Go to various departments to publicize, mobilize the enthusiasm of the officers, encourage them to actively participate, and introduce the party in detail. After the party, the propaganda group needs to write a summary of the activities of the party. )
6. Discipline and etiquette group: the organization department is responsible. After the party begins, maintain the order of the party venue, deal with emergencies and so on. The party needs some etiquette, which is the responsibility of the etiquette club of the club department. This group is the party's image maintenance group, so this group must be responsible for the high-end, and there can be no mistakes. )
Eight, the preparation stage:
Publicity Group 65438+February 24th must inform all departments of the meeting place and time. The logistics team will set up a stage at the venue at 5 o'clock, and the program team will be responsible for the final rehearsal of the program (the time should not be too long, and each program can be controlled at 1~2 minutes), and the host will rehearse with it. The discipline and etiquette group is responsible for the admission of leaders and officers at 6 o'clock. Each group began to enter the preparation stage at the same time. Make final preparations before the party.
Nine, the party started:
The host introduced the leaders and guests present and announced the start of the party.
B, invite Secretary Wang Zhiqiang to speak, and invite Huiyang, Chairman of the Youth League Committee of the College, to speak.
C, according to the plan of Party A (the specific plan shall be formulated separately).
D, interactive link (a game of the Ministry of Culture and Sports, etc.) will make the atmosphere at the scene reach a climax and make all students feel that our student union will always be a big family. )
E. Thank the merchants and announce the end of the party. The host will arrange the exit order and always remind the audience to keep order and not to be crowded.
Overall process: audience 18: 30 -→ 2 1: 30, the host announces the start of the party-→ the leader gives a speech-→ the host officially enters the program performance and live activities-→ the host announces the end of the party-→ the audience leaves (the logistics staff stays)-→ after the party is over (the venue is cleared).
Three online marketing activity planning books
First, the activity page of the store must be done on the day of the Double Eleven. You will find that both Taobao and other portal platforms will carefully design pages to attract customers to click. Small sellers are not artists, but it doesn't prevent us from making an attractive activity page. Many photo websites will provide many free templates, just copy the next one to your store, at least let the incoming customers know that your store is also doing activities, which is very helpful for the transformation of the store.
Second, set the shelf time of the goods on the day of the Double Eleven.
Many merchants say that it is useless to set the time of taking off shelves during the Double Eleven period, because the order of the active goods during the Double Twelve period depends on the horse racing mechanism. It is true that the horse racing mechanism will affect the order, but what I want to say is that there are so many products in your store, how many can enter the market? How many people can participate in the event bidding?
In the case that most of the goods can't participate in the activity, Taobao ranks the goods that didn't participate in the activity, and its ranking will still be affected by the time of taking off the shelf. On the day of the activity, your drainage is at least 30% higher than that of your peers. The premise is that your product must have a sales base! Some merchants said that the time to participate in the event could not be fixed. In fact, the time of inactivity can be set through the software in Taobao service.
Third, the main product map is marked by itself.
One week before the Double Eleven, Taobao began to promote the products that participated in the event, but what if many products in the store did not participate in the event? If it's a seller in store C, you can mark it yourself. If it's a store B, it's better to keep a low profile for safety reasons.
Double Eleven is on the search page, and some activity portals will be set below the product map. These activity entrances are very eye-catching and the click-through rate is very high. As small sellers of Taobao stores, we can disguise the product pictures as such a product entrance.
Baby, my page will have a vertical picture of 800* 1200, which can be displayed in search lists of many mobile phone clients and waterfalls of some activity portals. Putting your own activity pictures in this position will increase traffic, and of course, you can add some small double eleven labels to your main picture.
After the above three points, the drainage and activity atmosphere are almost the same. Now let's talk about the gameplay on the day of the Double Eleven. The double eleven is getting closer and closer. When it comes to striving for activity resources, we have to mention the horse racing mechanism of the Double Eleven.
The week before the Double Eleven is about the purchase volume and collection. Whoever buys more products and has more collections will have a good position at the double eleven zero. On the day of the Double Eleven, the competition was sales, and the product ranking was different every hour on the day of the event. For a simple example, if your product has a high sales volume at 9- 10, then your product will also rank high at 10. Of course, this is just an example for reference only. There are more ranking factors and time nodes that Taobao has not announced, but the sales ranking is definitely the most important factor.
How to play double eleven plus purchase? Many small sellers bought and hid from each other, but with little effect, many false purchases were cleared. In fact, this should consider a security issue. The amount and proportion of additional purchases must be well controlled. If you add it according to the average level of your industry category, business people will have reference data.
Let's talk about the horse racing on the day of the Double Eleven. The safest way to double eleven is to make up the order through the previous shopping cart. Every hour, you should make sure that the sales volume of your products is a little higher than that of your peers, and do a good job in creating the atmosphere of the above stores. Basically finished. Finally, talk about the customer source and capture during the big promotion period.
Old customers are the first in the big promotion activities, and the maintenance of old customers is naturally the usual accumulation, so it is time to recycle them when promoting. SMS, WeChat, Micro-Amoy and Weibo are all available tools, and there will naturally be repeat customers.
Four online marketing activity planning books
I. Background, Purpose and Significance This activity is based on Thanksgiving Day and encourages college students to express their love and gratitude to their parents, friends and teachers on this day. This kind of culture from the west has been integrated with traditional virtues and given a new meaning, aiming to let college students learn to put themselves in their own shoes and share the happiness of gratitude.
Two. Time and place of activity
Time: 165438+xx years1October 27th, around Thanksgiving.
Venue: Online activity, based on Weibo and WeChat, official website, Zhejiang Gongshang University.
Third, the form of activities.
The micro-center of school officials launched a topic discussion on Weibo and WeChat, collecting what they want to say or short stories that they are eager to share. Finally, the activity selected popular comments and sent beautiful gifts.
Four. Activity content
In the specific context of Thanksgiving, collect heartfelt words or short stories that you want to thank. Participants can leave messages under the theme initiated by Guan Wei. There are two forms of messages:
(1) I want to say thank you-leave a message in the format of "the person I want to thank most+what I want to say to him or her most" to express my sincere thanks in the most direct way.
(2) Thanks to you along the way, participants can share their own warm and touching stories and tell their deep feelings to the whole world.
Verb (abbreviation for verb) activity
(1) activity preparation stage: the relevant sections of the activity are designed in detail, which can convey the true meaning of this activity; Organize publicity work. Guan Wei can announce the contents and participation methods one week before Thanksgiving, so that the whole school can understand and prepare as soon as possible.
(2) Activity stage: participate in Weibo's message within the specified time, open to all students. Students who are interested, have stories and are willing to share are welcome to participate actively.
(3) Follow-up stage of the activity: After collecting the most wanted words or short stories, the participants will be rewarded according to the praise, popularity or warmth index of each comment, and then the popular messages or stories can be compiled into a thanksgiving special for summary.
The expected effect of intransitive verb activity
The main purpose of this activity is to express gratitude through Weibo WeChat and other public channels, and take gratitude as an opportunity to let college students dare to express their affection and gratitude.
Seven. Activity statement
Thank parents, thank life, thank selfless love.
Thank your friends for being with you when you are helpless and listening when you are depressed.
Thanks to the teacher, guidance when confused, encouragement when frustrated.
Thank yourself, a person's courage, a person's wonderful.
Five online marketing activity planning books
1. Activity purpose 1. Grasp the business opportunities planned by the Mid-Autumn Festival promotion online shop, avoid the vicious competition of "price competition" and "competition for customers" through the innovation of activity content and objects, give customers a sense of freshness and stimulate their desire for consumption.
2. Increase the number of online shop views to attract new customers.
3. Establish the reputation of online stores and enhance customer loyalty.
Second, the activity time
September 9, 2020 (one week before Mid-Autumn Festival)-June 65438+1October 2 1 (Mid-Autumn Festival holiday ends).
Third, the theme of the event
Love life and show love sincerely.
Love is the Mid-Autumn Festival, and politeness shows love.
Fourth, the active object.
For female customers aged 20-30.
Verb (abbreviation of verb) activity content
1, "Love is Mid-Autumn Festival, Courtesy is Reciprocal to Show Love" special event 1, during which each couple's customers will receive a love pledge card and participate in the "Love Talk" selection activity, and have the opportunity to get a beautiful prize.
2. Give a coupon of 100 yuan 10 yuan, which can be used for consumption in small shops.
3. Free delivery and free gift boxes when shopping is over 150 yuan.
4. When shopping is over 100, 2 yuan will give you a necklace, and when shopping is over 200, 5 yuan will give you a scarf.
5. Holiday shopping vouchers can be given when shopping in 300 yuan, and holiday shopping points will be doubled.
As long as you are a member of our store, you can get points when you shop in our store, and then exchange them for the goods I sell.
Popularization of intransitive verbs
1, key time for publicity: 2 days before the event; After Mid-Autumn Festival 1 day.
2. Publicity means: Once the target audience is determined, choose the appropriate means of communication, such as online Wangwang messages, signature documents, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, etc. Can play a role in spreading information. Only when customers are sure can they choose the appropriate promotion method.
VII. Work before promotion
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products adopt different promotion methods. In addition, for discounted goods, we should choose, for example, large products as promotional items. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect sales, but also affect buyers' praise for us. If you meet an awkward buyer, it will be really difficult to give you a bad review. Even if it can be cancelled, it will cost a lot of time and energy in vain. That's not worth it.
2. Determination of customer base: To promote sales, of course, it is necessary to clarify the goal of online store activity planning. The target of promotion is your target consumer group. These talents are your source of wealth, not yourself. Therefore, promotion must be aimed at your target group to spread the promotion information. If your target consumer group knows, the promotion will be effective. If you sell yourself, the selling method will only be casting pearls before swine.