In the past, we often thought that "the smell of wine is not afraid of the depth of the alley". As long as it is a restaurant with good taste, there is no reason why business is not booming. But in fact, in modern catering management, taste is only the upper limit of restaurant business growth, not the lower limit. If it is not well-known, it will not attract customers, but if it wants to be well-known, the first step is to think of an eye-catching one when the store is famous.

Common methods of naming private kitchens

Named after surnames

Named private kitchens with surnames have existed for a long time, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The similarities between these stores not only highlight their surnames, but also reflect the specific contents of their operations from their names. For example, although the name of the barbecue season is unclear, it can be known that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. And so on, that pie week is also a private kitchen run by the boss surnamed Zhou, which sells both pies and porridge. This naming method can make customers see at a glance, and analyze the specific content of the business through the name of the store.

Named after flavor

Some private chefs not only have surnames and regions, but often the most important thing is to highlight their business content and specific flavor characteristics as much as possible. For example, the "Old Beijing Zhajiang Noodles King" who supplies old Beijing pasta, the "Jinshancheng Chongqing Hotpot City" and the "Kutokuhayashi Vegetarian Restaurant" which supply authentic Sichuan cuisine, customers will clearly understand that it is a private kitchen dedicated to vegetarianism. A private kitchen named after flavor can not only make customers know its flavor characteristics at a glance, but also save customers' time and use meals with a clear aim.

Named after a place name

It is not uncommon for a private kitchen to be named after a district, county or street of a city. The advantage is to highlight the area, understand the geographical position and orientation of the private kitchen, and it is easier to find meals. For example, Zhengyangmen Restaurant should generally be around Qianmen Street, and then Di 'anmen Snack Bar and Xinjiekou Hotel should definitely be around the area and Xinjiekou.

However, customers should be reminded that there are many repeated place names in some places, and special circumstances should be considered. For example, take Beijing as an example: "Sanlihe Roast Duck Restaurant". There are at least two places in Beijing, one is called Dongsanlihe in Chongwen District, east of zhushikou, and the other is called Xisanlihe in Xicheng District, which is more than ten kilometers apart. There are also more than one Binhe Road and Shuncheng Street in Beijing. In the past, all the city gates (nine miles and seven doors outside) were called Binhe Road and Shuncheng Street. In order to make it convenient for customers to eat, when the private chef names the store, he should tell the customers the detailed address and orientation of his store.

Unique name recommendation of private chef

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