Based on the derivative of online ordering, half-hour WeChat ordering stands out from online ordering. As a WeChat mobile phone application produced by Tencent, it is a service for obtaining takeaway information. Various WeChat function services grafted through the half-hour WeChat open platform interface have greatly enhanced the value of the official WeChat account.
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By June of 20021year, the number of online take-out users in China reached 469 million, an increase of 49.76 million compared with that in February of 2020, and the growth rate was the most obvious in various surveys and applications. With the full recovery of China's economic vitality and the further strengthening of the supervision of the take-away industry, the digital level of the take-away industry has been continuously improved, the new consumption trend has become prominent, and the industry coverage has become more diverse.
Since the outbreak, the instant delivery business, represented by fresh food and medicines, has developed rapidly, helping people's livelihood and stabilizing the economy together with food and beverage takeout. With the retail consumption habits gradually developed by users in the epidemic, the proportion of various non-food take-away businesses has been expanding, and the coverage of the take-away industry has been enriched. At the same time, the ecology of the take-away industry and the protection of riders' rights and interests have also been widely concerned by the society.