Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~
1
Retro style
Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters promoting tourist cities, resorts and weekend outings in the same format.
The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.
The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.
Recommend retro tourist posters for you in the Republic of China >>
2
Noise illustration plane illustration
AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.
In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.
These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.
In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.
The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.
AlexAsfour takes into account the composition and color of illustrations when typesetting, and the style and arrangement of words are in harmony with the whole.
Recommend Pingfeng Illustration Poster for you >>
three
geometrical shape
In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.
Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.
ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.
four
High quality photography
The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.
Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.
Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.
five
Graphic creativity creative graphics
Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.
For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.
For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.
Classification and Appreciation of Poster Design _ Appreciation Analysis of Poster Design Different poster styles, learn from their outstanding points, and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style.
02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display.
03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plants and flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.
04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics.
05, creative graphic segmentation poster design-Molwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole.
06, creative brain hole poster design-Molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong.
07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference.
08. Design of Bright Paper Style Poster The Bright Paper Style Poster is one of the three-dimensional posters. Stereo vision and paper thickness are the keys to the design of paper effect posters.
This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.
9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery.
10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not boring. Combined with the contrast of typesetting, superposition and rotation, the poster adds a lot of liveliness.
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12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive characteristics of famous Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring.
13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster.
14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix and match portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, interesting, concise and beautiful.
15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.
16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes.
17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details.
Posters in the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals.
18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity.
19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are many lines, it will not make people feel confused, but the rhythm is orderly.
20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color matching to form a perfect combination.
What are the design methods of food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, which basically belong to commercial posters, so we should understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the customers we serve, and make targeted designs that meet the project, so as to attract people's attention in a short time and turn ordinary users into their own potential customers. What should be paid attention to in commercial poster design? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of the poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning users' attention can you have a chance to turn ordinary users into their potential customers. Otherwise, all the publicity will be successful. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster Layout Design-Simplifying Font The current layout design trend is popular with titles, short articles, big pictures, well-defined (blocky structure) masculine and straightforward beauty, few turning points in writing, no whole part, few font changes and few lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear level, unable to see the key points and find the target. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the needs. No matter what you do, you must understand one thing before you start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, if Party A asks you to design a poster, the poster is for the promotion of new water cups, and you can enjoy a certain period of discount. Just give this information, and we must understand what the poster is for.
The first point: to understand that it is a new product, it is definitely necessary to promote the new product.
The second point: be sure to know that there is a discount, and be sure to enlarge the discount to attract users.
The third point: understand that the purpose is to promote new products and attract users' desire to buy.
Clarify the theme style here we know what to do and the purpose, and then we must clarify the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't pretend to be the host, and we can't just pay attention to one aspect. The characteristics of new products should be enlarged, and preferential activities should not weaken the role of attracting users and finding materials. After making the design clear, you must find suitable materials, and you can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the materials are determined, the design and production of posters are nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and fluency. Case Analysis If you want to do a good job in design and have certain design thinking and typesetting skills, you must appreciate a large number of excellent cases on weekdays, so you must not miss the resources we can see, whether it is domestic or foreign. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons with illustrations are added around. The taste copy is handwritten, which reflects the sense of handiwork of food, and the color combines yellow and red, which reflects the visual impact of appetite. The poster above is mainly to promote food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture, reflecting the sense of craftsmanship of food. The picture mainly highlights food and theme copy, content with excessive element decoration, and highlights the main vision. Case Exercise Through the above case analysis, we will use case exercises to help you better understand this skill and apply it to your actual work. Let's get started! 1. Copywriting First of all, let's take a look at the copywriting and product drawings. The copywriting is very short and there are appetizing foods. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Layout of the main picture We used diagonal layout to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly larger. Because it is mainly to promote food here, in order to highlight the appetite of food, we chose vibrant orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as a design expression, which is more representative and can better reflect the handmade image. Price labels are also important copywriting information, so we use the style of small bubble labels to stand out. Here, our main picture and copy are typeset into pictures, and then we can decorate the whole picture. 5. Picture Decoration We choose the main frame with color block style. The color blocks are as casual as possible, making the picture more friendly, making the user's vision attracted by specific color blocks, and finally enriching the picture again. Add an illustration-style main picture to the theme copy to make the theme more design-oriented. Add a pair of illustration-style chopsticks under the main picture to set off the atmosphere, add some hand-drawn lines to make the whole picture more handmade, and add background to the illustration of the main picture for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the design skills of handmade food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual.