the skills of location selection of restaurants.
1. Business circle around colleges and universities, because the campus is a concentrated place for consumers, where 91% of people are our customers. Although the campus will face the problems of winter and summer vacations, students' daily consumption and consumption frequency can make up for them. You can also concentrate on making takeout during the holidays, which is also a considerable gain.
2. Large-scale supermarket business Nowadays, many supermarkets are just a small commercial complex, and many supermarkets are located around residential buildings. We need to find out which surrounding communities are relatively new and the customers are younger. It is better to choose the address of the store at the entrance and exit of the supermarket, and the entrance is better than the exit.
3. There are a lot of passengers around the office building, but the consumption time is relatively concentrated, and holidays and nights are relatively light, but the office building is also concentrated in the customer base. The quantity of take-out will be more objective, so the take-out business of Huajia is a good choice in the business district around the office building.
4. The subway bus hub has a large passenger flow, and consumers are in a hurry. Hurry to work or go home. The subway will be worse than the public transportation, but if it is a railway hub, it will become very good.
how to determine whether the location is suitable?
1. Investigate the flow of people
How to stabilize the flow of people here? Look at the home page to see if it is in a state of full rent, and whether the transfer rate is high or not. After the investigation, make a comparison to see how many of the ten stores have posted the transfer. If there are more than three, it will prove that the location of the lot here is not good.
2. Be cautious when the rent is too low
Sometimes, when you ask several stores, you will find that the rent of a place is quite different from that of a place, some are thousands, and some are hundreds of thousands (annual rent). Of course, we don't want the rent to be too high, but we should never covet some petty advantages, because the rent is often directly proportional to the flow of people.
3. Be cautious when the rent is too high
The lots with high rent are generally shopping centers and commercial centers, and the good lots are usually more than 111,111 years old. In these lots, many landlords will overcharge, so when renting a house, they need to look more, ask more questions and compare more, and then you can measure the annual rent, personnel salary, utilities, cost and so on through comparison. Calculate how much you have to sell every day to cover these expenses.
Generally speaking, every store has its own characteristics. The above is only a general situation. All stores with good location will get twice the result with half the effort, but no matter how good the store location is, the essence of products and the foundation of service, the benefits will be bleak.
these site selection techniques should be kept in mind.