How to write a copy that can impress consumers

If you want to impress people, you must first understand who you want to impress

First learn the basic knowledge of marketing and take a look at trout's Positioning. The positioning theory is also commonly known as "mind reading". Can the geek chef impress consumers?

Of course, it can impress consumers. It has its own brand story, and the food has its own characteristics. It also makes great efforts to carry out media publicity. This kind of food culture has a bright future and will be recognized by more and more consumers.

The eccentric chef has his own brand story

According to legend, Emperor Qianlong of the Qing Dynasty was very fond of ribs. However, stewed ribs are too greasy to eat more. How to keep ribs fresh and nutritious, not greasy, and delicious? For this reason, an imperial chef visited a neighboring country and wanted to find a new cooking method of ribs different from steaming and stewing. He happened to pass by a ruined temple and smelled a fragrance coming with the breeze, which was mellow but not fishy. When the imperial chef came closer, he saw a beggar barbecuing bones by the fire, and because there was no salt, he was smearing the farmer's sauce on it. The chef exchanged a penny or two with the beggar for a small piece of roasted meat, and put it in his mouth. The slightly burnt surface was wrapped with smooth meat, and the taste of big sauce penetrated into the meat, which just covered up the fishy feeling of the meat itself, but the taste of sauce only penetrated into the surface, and the meat close to the bones seemed to have insufficient taste. The chef savored the taste.

Skeleton Chef

He rushed back to the imperial dining room overnight, found out the sauces and all the sauces used to make snacks, and began his bold attempt to roast ribs with sauce. Marinate the ribs first, then light the fire and bake them. When they are half baked, he quickly spreads the sauce on the surface of the ribs and continues to bake them on high fire. When the ribs are baked, it is already dawn, and he presents the roasted ribs to the Holy Family as breakfast. After tasting it, Qianlong was very fond of it. As a result, a dish was added to the banquet of the palace. Grilled ribs with sauce

Weird chefs have their own characteristics.

Snacks are in vogue. As the saying goes, food is the most important thing for the people, and people's demand for food is eternal. The catering industry is a sunrise industry forever. Focusing on the catering market, flavor snacks are favored by investors because of their advantages of small investment, quick return and low risk

Street snacks, and ribs are red

There are many kinds of snacks in the market today, and the good and the bad are intermingled. Only snacks with both nutrition and deliciousness can attract consumers' attention. Therefore, ribs snacks are becoming the leader in the snack market, which are not only delicious in taste, but also rich in nutrition. It has become synonymous with health and fashion.

As a gold medal project carefully created by the headquarters, Bony Chef has adopted advanced "baked" technology to break the dilemma that traditional sparerib snacks can only be fried with sauce and marinade, retaining the nutrition and freshness of the ingredients to a greater extent, making the sparerib taste more crisp and juicy, and seasoning it with various sauces. Once it is launched, It's popular in the streets

There are related media reports

As a gold medal project carefully created by sincere catering, Gu Guai Kitchen adopts advanced "baking" technology, which breaks the dilemma that traditional sparerib snacks can only be fried with sauce and marinade, retains the nutrition and freshness of the ingredients to a greater extent, and makes the sparerib taste more crisp and juicy. It is also seasoned with a variety of sauces, colorful and different in taste. Once it is launched, it will be popular in the streets. If customers rate your restaurant higher than other restaurants, you will establish a good image in the market, and restaurants will naturally be full of customers. Cooked Food Joining Project Skeleton Chef also knows how to accept the bad comments of customers with an open mind, and at the same time make appropriate improvements to ensure customer satisfaction. And will carry out appropriate reward and punishment system for relevant responsible persons, which will promote the enthusiasm and sense of responsibility of the company's employees. Cooked food joining project Bony Chef firmly grasps several key tips in production and management, and realizes his own value through proper publicity, improvement of customers' opinions and correct management, so as to achieve the goal of continuous progress. How to make the copywriting move consumers' hearts

1. Copywriting should understand consumers' basic needs and find consumers' pain points.

2. Basic writing skills should pass

3. Copywriting should have its own style, so that people who like it can continue to pay attention to

4. Copywriting should connect products with hot spots and how to move consumers' hearts

. This requires the waiter to be polite and eloquent. However, the quality of products is of course the most important. Do what consumers like, treat yourself as consumers and understand their wishes. Confucius said it well: Don't do to others what you don't want others to do to you. Advertisements that impress consumers with affection

"Parents are the best teachers for children" in Harbin Pharmaceutical No.6 Factory.

How did Qingmo Tea Face impress consumers

Because of its delicious taste and high value, can online fraud call consumers to protect their rights?

If you find the fraud fact or suspect, you should call 111 or report to the public security organ in time, and the public security organ will file a case for investigation and investigate the legal responsibility of the perpetrator.

For those who engage in fraudulent activities through the Internet and telecommunications, it is suggested to report through the 12321 Reporting Center to prevent more people from being deceived.

The network security department of the public security organ reminds the masses to effectively improve their awareness and ability of online security prevention, actively report clues about online crimes, and join hands with * * * to build a clean cyberspace. Website for reporting online crimes: cyberpolice. How to impress consumers

In the traditional economic era, the price for a product to become popular overnight is very huge, and it is even more difficult to snatch food from large enterprises. However, in the era of mobile internet, miracles happen every day, niche brands emerge, and small and medium-sized enterprises have the opportunity to fight back. Some even predict that the future belongs to small and medium-sized enterprises, because they have little burden, quick response and flexibility, and can keep up with the trend of the times.

It has long been the "norm" in the era of mobile Internet that friends burst into circles overnight, making headlines and becoming a topic that people have to talk about. This kind of "explosion" of the occasion is threatening, which can not only occupy the social platform in an instant, but also cause millions of downloads a day and hit the top of the App Store list from time to time. Applications such as Magic Man Camera, Face Meng and Surrounding nerve in cats are all hot explosions at the beginning.

Perhaps it is the law of nature. The high tide is fierce and the low tide is as fast as flying. When these explosions came, "is like a spring gale, come up in the night, blowing open the petals of ten thousand pear trees" quickly disappeared from people's sight in a blink of an eye.

Nowadays, few people play crazy guessing games, and the rough Flappy Bird probably doesn't fly. People's heads are no longer all cute, and few people adopt the magical bear that used to be a magical landscape and fantasy. Explosions are the products that every enterprise is pursuing, but these former explosions can't escape the fate of dying after a fire. How do consumers write a complaint

Abstract: When consumers complain to the Consumers Association that their legitimate rights and interests have been damaged, they should write detailed written materials or have an oral record signed and sealed by themselves. The complaint should include the following contents: how can a seller impress consumers

first of all, he should be very familiar with the products

secondly, he should judge his consumption motivation, why he wants to buy it, and he can judge from his clothes and manners. Whether he wants to change it for a more fashionable one, for a more practical one, or for a more functional one, of course, it may be his first time to buy it, and his main purchase motivation can also be judged by the mobile phone he wants to see.

in the end, whether you want to buy your product depends on whether he likes you or not. If you are sincere enough, you can impress people, and if you are professional enough, you can gain trust.