How to do marketing promotion and which platform to choose? Hot pot takeaway?

the first choice of promotion is to let more people know by effective means. More precisely, let the largest target group know.

and marketing and promotion are two things. Although they are all aimed at promoting sales, the concept is still different. There are no specific methods for restaurant marketing, even if you apply specific templates, the effect may not be as good as others

For example, Haidilao, Kong Liang and Xiabu Xiabu all sell hot pot, but the formats are quite different: hot pot famous for its service, Sichuan hot pot with eel as its signboard, and hot pot with single person and small pot. In a word, as long as we work hard on the format, there will be no industry that will not survive. However, Diaoye beef brisket is a catering shop that mainly produces beef brisket. Industry and format-a specialty food store with medium-priced luxury model. The so-called concept of light luxury food is a gimmick of price positioning. In fact, it is also a marketing tool. And the sealing test, comprehensive tasting and the picture below.

as for how to promote

the current promotion is mainly divided into online and offline.

1. The promotion of hot pot restaurants generally uses a gourmet group buying platform to attract popularity.

2. Use self-media promotion

3. The above is online promotion, and offline promotion is very important, especially the surrounding popularity and promotion methods are similar. Combine your marketing ideas.

in the end, no matter how to promote the internal strength of hot pot restaurants, it is the foundation.

(1), good service and good environment. Really meet customer needs.

(2) Returning to the essence of catering, marketing is only an auxiliary means.

(3) Successful hot pot restaurants are the result of good management and good marketing.