Yinhashi, who is committed to building the first brand of "leisure fast food" in China, believes that "leisure fast food" should have the following characteristics:
The first is the quantity of products. Under normal circumstances, the single item of fast food will be less than 30 products, and dinner is generally above 100, while leisure fast food is generally around 60- 100, which is richer than fast food and less than dinner.
The second is the ordering time. Leisure fast food is in a state between dinner and fast food, which is faster than dinner and slower than fast food. "Fast food usually takes less than 2 minutes from ordering to making, while dinner usually takes more than 10 minutes from ordering to making, and casual fast food usually takes between 3 minutes and 6 minutes.
The third is the product price. The per capita consumption of fast food in China is basically below 20-30 yuan, that of dinner is about 100 yuan, and that of leisure fast food is mostly between 30-80 yuan.
The fourth is the dining environment. Fast food pays attention to convenience, the environment requires cleanliness, hygiene, brightness and enthusiasm, and dinner pays attention to a catering culture, characteristics and theme, so its decoration is more personalized, emphasizing the uniqueness and difference of dining environment. Leisure fast food is not only more personalized and leisure than fast food, but also conforms to the standardization of fast food and can be copied on a large scale.
Extended data:
Background of leisure fast food:
At present, the catering industry is undergoing tremendous changes. Consumers have not only stayed in the stage of eating, drinking and having fun, but are rethinking and demanding a culture. Especially urban white-collar workers, business people, young and fashionable consumer groups, on the one hand, work and life pressure is great;
Dining time is getting faster and faster, but they have their own values and ideas. They don't want their life to be nothing but work. They want a balance between work and life. Under such demand, traditional fast food and dinner can't meet this demand. As a result, leisure fast food came into being.
Baidu encyclopedia-leisure fast food