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How to Match Colors in Graphic Design

depending on what style you want to design, the national style can boldly use all kinds of gorgeous colors, the simple style can be matched with monochrome, black and white, red and black, red and white, or different shades of monochrome, and the warm style can be matched with two colors, usually white with light tones, or monochrome with light colors, but it is best not to use conflict colors in color, so it will look more harmonious. The website introduces ten basic color matching designs, namely:

colorless design), analog design), conflict design (

complementary design), monochrome design), neutral design (

split complementary color design), primary color design), secondary color design ()

and tertiary color design.

Basic color matching-strong

The most powerful TINT is full of exciting pleasure and dominant desire, but it is always inseparable from red; No matter how the colors are combined, red is absolutely indispensable.

red is the ultimate source of strength-strong, bold and extreme. TINT of power symbolizes the most intense feelings of human beings: love, hate, affection and hatred, and expresses the full venting of emotions.

In advertising and display, the powerful TINT is used to convey strong messages such as vitality and eye-catching, and always attracts people's attention.

Basic Color Matching-Enrichment

The strong and rich feeling in color can be expressed by combining a powerful color and its dark complementary color.

For example, the red color of deep brandy is black added to the red color, just like the old and pure

wine from French vineyards, which symbolizes wealth. Brandy red and deep forest green can be rich if used together with gold.

These dark and gorgeous colors are used in various fabrics, such as leather and corrugated silk, which can create

dramatic and unforgettable effects. These colors will give people a sense of wealth and status.

Basic color matching-romance

Pink stands for romance. Pink is a bright red by adding different amounts of white to red.

Like red, pink can arouse people's interest and pleasure, but it is done in a soft and quiet way.

romantic color design, by using pink, lavender and pink (yellowish pink), will make people feel

soft and elegant. Combined with other bright pastels, red will remind you of a dreamy June day and a bunch of

delicate flowers in the hot summer.

Basic color matching-unrestrained

By using the most well-known color like vermilion,

or one of its many bright and dark colors, you can show vitality and enthusiasm in general design and graphic design.

TINT, whose center is red and orange, can easily create a feeling of vitality and warmth.

This kind of TINT makes people feel youthful, energetic, lively and naughty

, and it often appears in advertisements to show energetic personality

and lifestyle. Combining red orange with its complementary color-blue-green-take

together, it has close, easy-going, lively and active effects

. Whenever it is used in textiles, advertisements and packaging, it is a very basic color scheme-earthy

dark and bright red orange is called songkhla color. We often use it to

combine and design bright, warm, vibrant and earthy colors

. This color has a faint warmth, just like the polished and polished bronze ware.

when matched with white, it will give off natural and brilliant light.

Earthy colors have the personality of young people who love to laugh and make fun, which is reminiscent of

a leisurely and comfortable life.

Because it is a part of analog design, this warm and earthy

tone will produce an interesting TINT. For example, the decoration design appeared in the western United States.

basic color matching-friendliness

orange

is often used in color matching design to express friendliness. This kind of TINT is open and easy-going, and it has all the qualities of quantity and motivation. Can create an equal and orderly atmosphere, but

there is no strong and dominant domineering.

orange and its adjacent colors are often used in fast food restaurants, because

such colors will send out attractive messages such as good food quality and fair price

. Orange is dazzling and energetic, so it is chosen as the international safe color in dangerous areas. Orange life rafts and life-saving equipment

(such as life jackets, etc.) can make people easily find traces in the blue and gray

sea.