Abstract: Mongolian is an ethnic minority living in the northern grasslands. Due to the different geographical and social environments in which they live, they have formed their own unique ethnic food culture in the long history. This paper mainly defines the Mongolian food industry, explores the relationship between Mongolian food industry and Mongolian food culture, and further analyzes the characteristics and advantages of Mongolian food. Keywords: Mongolian food, Mongolian food industry, Mongolian food store, Mongolian food culture

Abstract: Mongolian is an ethnic minority living in the northern grassland. Due to the different geographic and social environments in which they live, they have formed their own unique ethnic food culture in the long history. This paper focuses on defining the Mongolian food industry, exploring the relationship between the Mongolian food industry and Mongolian food culture, and further analyzing the characteristics and advantages of Mongolian food.

Keywords: Mongolian food, Mongolian food industry, Mongolian food store, Mongolian food culture

Mongolian food industry is the Mongolian food way into the market, the formation of cooking technology, dietary appliances, flavored dishes, New Year's festivals and cuisine, the building and store decorations, service etiquette, wine and tea culture and other industrial systems. Based on the Mongolian food culture, the Mongolian food industry inherits the traditional Mongolian food culture and recreates and innovates at the same time, enters the market and serves the public. With the economic development, market prosperity, tourism development and the improvement of people's living standard in Inner Mongolia, its development momentum is getting better and better. As a market product for the public, Mongolian food industry is becoming a part of Mongolian specialty economy and the best window to show Mongolian food culture. With its rich and unique Mongolian food culture as the background, Mongolian food industry will be the leading one in the modern food industry.

I. Definition and Characteristics of Mongolian Catering Industry (referred to as Mongolian Catering Industry)

(I) Definition of Mongolian Catering Industry

Mongolian Catering Industry, referred to as Mongolian Catering Industry, refers to the general name of restaurants, taverns, dining halls and hotels which mainly provide Mongolian food. Mongolian catering industry has the general attributes of a catering enterprise, and its outstanding features are shown in its cultural attributes. The most basic feature of the Mongolian food industry is the food category formed by the Mongolian nation in the grassland ecological environment and the food culture derived from it.

(2) Characteristics of the Mongolian food industry

Besides reflecting the Mongolian food culture in its dietary content, the Mongolian food industry also shows the following characteristics:

1 The hotels, restaurants and taverns that operate the Mongolian food embody the Mongolian characteristics in their names, highlighting the Mongolian food culture. We often from a person's name can basically judge their ethnicity. Similarly. A catering enterprise if it is named with the name with Mongolian characteristics, then it will be more prominent Mongolian food culture theme. Such as Bayanhaozhwa, Chahar, grassland pastoral residence.

2 dish name and content reflecting ethnic characteristics. Such as Darhan sheep belly, Angchin stewed steak, Hote baked leg of lamb, prairie event and so on.

3 dining environment with Mongolian national characteristics. Mainly embodied in the design of the facade, logo, decoration style, body color, menu design, accessories, tables and chairs, furnishings and so on. According to the different scale and grade of the hotel. There is also a difference in the degree of preoccupation. Generally speaking, the decoration hues are blue, white, red and yellow. White and blue are the colors that the Mongolian people have revered since ancient times. Mongolian people believe in yellow religion, so some also put yellow and red together for decoration. It is common to hang Mongolian specialties on the wall, such as woolen tapestry, paintings, calligraphic works, or hang some ethnic hangings. Such as Mongolian knives, leather pouches, bows and arrows, horse-head qin and so on. In addition to providing Mongolian flavor dishes, there is also Chinese food category. The menu design is mostly listed in front of the Mongolian specialty diet.

4 service etiquette reflecting Mongolian characteristics. Operating Mongolian food restaurant service personnel dressed mostly in Mongolian robes, especially at the door to meet the guests, some small hotels waiter's attire or short Mongolian clothing or Mongolian vest. Larger-scale service etiquette, operating procedures and other aspects of reflecting ethnic characteristics. Such as guests seated first pouring tea; on the hand steak meat knife handle placed towards the guests and so on. Some high-grade Mongolian restaurant launched a team of horses to meet, by the excellent Mongolian riders wearing national characteristics of clothing, riding a choreographed orderly steeds, ho-ho-ho in front of the road, to meet the guests, the singer sang a toast, by the art troupe parade, holding a white khaddar, singing a toast to the honored guests toasting, dedication of the khaddar, to meet the guests to step people yurt restaurant. Although most of the service staff are Mongolian, they can provide bilingual services in Mongolian and Chinese.

5 higher grade Mongolian restaurant has supporting Mongolian music and dance programs to entertain customers.

Two, the advantages of the Mongolian food industry

(a) nutritional advantages

The traditional Mongolian diet, which is based on meat and milk, has a lot of high-quality nutrients and a reasonable recipe structure. Mongolian diet is based on mutton, and many dishes in modern Mongolian cuisine are also mainly made with mutton. For example, green robe lamb chops, Xiangfu roasted half lamb, Khan's court lamb brain, and Shepherd's one roasted lamb liver. Compared with other meats, mutton has high nutritional value and contains a variety of components that are beneficial to the human body. As for the milk, its nutritional value has been recognized by the world, with five animal milk as the raw material made of a variety of dairy products is to extract the essence of the product of the milk. Nowadays, all kinds of new Mongolian food further improve the cooking method on the basis of traditional Mongolian food, remove the stink and grease, and improve the nutritional value of Mongolian food. Such as the new Mongolian food "grilled camel's paw", camel's paw has high nutritional value. Also has a special tonic effect, and bear paws with the same name. Both traditional and new Mongolian food are more in line with the requirements of modern people's diet for nutrition and health. Take Mongolian traditional drink horse milk as an example, it contains protein, sugar, vitamins are very rich, its nutritional function is close to human milk. Research shows that drinking horse's milk can not only prevent various diseases, but also a kind of "from the inside out" of the beauty and longevity of the good products.

The Mongolian diet is very much in line with modern people's pursuit of nutrition, health care, and green concepts, and these reasonable factors are constantly being proved by research, and more and more people accept and recognize.

(2) Natural Advantages

Mongolian food in the meat, milk food, is produced by livestock, and livestock is in the natural grassland grazing and rearing, can also be said to be "semi-wild" rearing. There is no centralized use of chemical fertilizers and pesticides in the vast grasslands, and the Mongolian traditional concepts have always been against destroying nature. From the prairie to bring wild animals, wild vegetables are away from the pollution, natural and pure green.

(3) Fast food advantage

Many dishes and foods in Mongolian food are formed by Mongolian herders in their nomadic life, such as fried rice, fried fruit, milk tea, and shabu-shabu, hand-picked mutton, etc., can adapt to the modern fast-paced life, and a little bit of processing can become Mongolian fast food. Therefore, it is also possible to introduce a buffet format and run a Mongolian buffet.

(D) the characteristics of the advantage

With the rapid development of the catering industry and the increasingly fierce competition, operators want to stand out in the competition, we must create a theme, products, services, environment, publicity and other aspects of the performance of their own distinctive, to establish their own image of the catering industry, the formation of a unique flavor and characteristics. As far as the characteristics are concerned, the advantages of the Mongolian food industry are obvious. Based on the traditional Mongolian diet, Mongolian cuisine inherits the Mongolian meat and milk-based dietary practices from raw materials to production methods, and its unique characteristics of milk tea, milk wine, etc. are also clearly different from the farming diet. Secondly, the environment and facilities of Mongolian food industry express Mongolian culture, so that people can realize its difference from the name of the restaurant to the decorative features of the restaurant. Thirdly, the Mongolian etiquette provided by the service staff dressed in Mongolian costumes and the cultural programs rich in ethnic characteristics are also the features that differentiate the Mongolian food from the general food. In short, these characteristics of the Mongolian culture as the underlying advantage is unique, can become a powerful competitive means of Mongolian food industry.

(E) Market Advantage

The traditional Mongolian food culture is rich in socio-economic value. With the development of China's commodity economy, the charm of Mongolian food culture has also reappeared. People began to increase the development of traditional Mongolian food culture: on the one hand, part of the Mongolian dietary essence has been re-developed, such as some high-grade Mongolian restaurants to re-explore the Mongolian court feast "Fraudulent Horse Feast", to meet the tourists and the public to drink the feast of the rich and noble orientation and taste the experience of the psychology of the unique charms of its dietary culture to be shown again: On the other hand, the existing Mongolian food has been sublimated and improved. Some Mongolian restaurants have launched "new Mongolian food" series, and have developed and produced various new Mongolian food. Inner Mongolia Hotel launched the new Mongolian food series, is based on the traditional Mongolian food, drawing on other cuisine advanced scientific cooking techniques and tools. The use of Inner Mongolia prairie pure natural, non-polluting milk, meat, vegetables and grains and other raw materials, inheritance and development of the profound grassland cultural style, food, drink, music, rituals, songs, realm, feelings, instruments in a rich ethnic characteristics, cultural atmosphere of the new dining culture. Milk Emperor air-dried meat, iron plate lamb liver, beer stewed mutton, Ottel six knot, eggplant milk tofu cake, ginseng and angelica simmered sheep's hooves, yogurt and aloe vera salad, abalone juice camel's paw, Mongolian salad and so on belong to the innovative Mongolian dishes.

Mongolian food industry is still in its infancy, and the excavation of traditional Mongolian food and the reconstruction on this basis are also in the primary stage. Mongolian culture has a long history and there are some differences between different regions, so there is a lot of space for organizing and developing it. With the further development of Mongolian food industry, more people will be involved. By enriching the raw materials and improving the cooking techniques, people can make the Mongolian food more in line with people's requirements. In Inner Mongolia, the Mongolian food industry as an industry has just started, and the region's tourism market, catering market. Mongolian food industry is still less than "half of the river", and the developed coastal cities, foreign markets are rarely involved, it can be said that the market space is still very large.