In order to ensure the effectiveness of the activities, it is often necessary to make detailed preparations in advance for the activity plan, which is a written plan made after comprehensively considering the relevant factors of the activities. So what problems should we pay attention to when formulating the activity plan? The following is the design scheme of 2121 Mid-Autumn Festival, which I carefully arranged. Welcome to share. Design of Mid-Autumn Festival activities for catering 1

Like the Lunar New Year, Mid-Autumn Festival is a family with a happy family. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts melons, fruits, moon cakes and other foods on the table in the courtyard, and the family eats moon cakes while enjoying the moon. It is precisely "a round in the sky is held out, and everyone in the world looks up". What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the Mid-Autumn Festival as the theme:

1. "Bring the Moon Home"

During the activity, I bought a key chain with the moon hanging on it. The key chain of the moon is various in shape and exquisitely made, and it is engraved with some greetings, such as happy Mid-Autumn Festival, happy wishes, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.

operating instructions:

1. Keychains are customized by shopping malls, and the customized quantity is determined according to the sales of restaurants. The customized cost of each keychain is controlled within one yuan.

2. Carve the name of the restaurant on the key chain, or combine it with greetings, such as "Happy Mid-Autumn Festival from xx Restaurant".

3. Pick it up at the designated place of the restaurant with the shopping receipt, one for 111 yuan, two for 211 yuan, and so on. Stamp the receipt after receiving it.

second, random lottery activity

after the customer pays the bill, the cashier can tell the customer to draw a lottery at the designated place. The customer only needs to hand over the bill to the designated person, and the prize of the lottery can be: "All drinks are free today", "Send a xx dish for free today" and other notes may be "Only charge one fee next time you bring a guest" and "Your dessert is free today". You can set awards according to the specific situation of the restaurant.

operating instructions: you can operate according to the situation of the catering hotel yourself, so I won't elaborate here.

Third, give special discounts to Mid-Autumn Festival packages

In order to promote and create a new variety of Mid-Autumn Festival packages, and to attract more customers to order, we can give special discounts to Mid-Autumn Festival packages. We should plan the contents in detail, so I won't describe them in detail here. It's just a reference for the theme activities.

operating instructions: you can operate according to the situation of the catering hotel yourself, so I won't elaborate here.

Fourth, the customer gives a speech. On Mid-Autumn Night

When the customer is eating, the restaurant can tell the guest, "Who wants to come on stage and give a short speech in 31 seconds or 41 seconds?" The person who gets the warmest applause from everyone is free of charge for today's meal.

operating instructions: You can operate according to the situation of the catering hotel yourself, so I won't elaborate here.

V. Special guest promotions

The restaurant issues VIP cards to important guests or specially designates which guests tonight. For example, the number XX in the VIP card is the most important guest, and there are special services and discounts. Design of Mid-Autumn Festival in Catering 2

On the 15th day of the eighth lunar month, we will welcome the Mid-Autumn Festival, an important traditional festival in China, which is an annual celebration of our nation. Many friends and family members will also choose the Mid-Autumn Festival as a special day, and they will also take restaurants, restaurants and restaurants as the first choice for Mid-Autumn Festival dinners.

first, target market analysis

restaurants must take into account the popular consumption needs of the people around the restaurant on the basis of improving their grades.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 51-81 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the restaurant's net profit).

Third, marketing strategy

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).

2. If a family member's birthday is August 15th, he can enjoy a 25% discount (according to the actual decision of the restaurant) when having dinner in the restaurant with a valid certificate (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package.

3. As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

4. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

5. The activity will be held from August 11th to August 21th of the lunar calendar.

Fourth, promotion strategy

1. Place outdoor advertisements near the entrance of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try the mobile phone short message advertisement, focusing on the old customers of the original restaurant. Pay attention to using appropriate language and mainly introduce the latest activities of the restaurant.

4. Make a pop-up box advertisement or a relatively large FLASH animation advertisement online. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 1.5 million.

V. Other related strategies

1. Security guards must ensure the safety of restaurants.

2. Specify some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later).

3. Put some high-grade and elegant music in the hall.

4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the standard quality of dishes, the speed of food production and serving must be fast.

5. The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

VI. Effect Prediction

When the restaurant has effectively implemented the above promotion activities and provided thoughtful services to customers, the operating income of the restaurant is at least 1 or 5 times of the usual operating income.

VII. Other suggestions

1. The front desk of the restaurant communicates with the waiter in time and keeps the information of some key customers at any time.

2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the website of the restaurant as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the restaurant, with warm colors as the main color. It is best to have a big FLASH animation on the homepage, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Catering Mid-Autumn Festival Activity Design Scheme 3

Combining the actual situation of this restaurant and the traditional customs of the Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and achieve the double harvest of the economic and social benefits of the Mid-Autumn Festival restaurant, the following planning scheme for the Mid-Autumn Festival promotion activities of the restaurant is formulated.

first, the purpose of the activity

Mid-Autumn Festival has always been a good time for restaurants and hotels to promote sales, and it is also the best opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to obtain better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen its impression in the eyes of consumers.

second, the theme of the activity

"Happy Mid-Autumn Festival, and the good gifts will be sent nonstop"

third, the object of the activity

Different Mid-Autumn Festival promotion activities are carried out for different groups of high school students and low school students, effectively taking care of different groups of people.

IV. Activity time

September xx-September xx

V. Activity form

Discount; Gift; Lucky draw

VI. Specific contents of activities

1. During the promotion period, anyone who eats in our restaurant can enjoy a 11% discount for more than 111 yuan. Special dishes for Mid-Autumn Festival are presented with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box if you specify a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. At the same time, you can get a snapshot for free.

VII. Campaign advertising

1. Do outdoor advertising in places with concentrated traffic, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

VIII. Other related strategies

Personnel transfer, hotel layout, etc. should be arranged in advance, and emergency measures should be initiated. At the same time, relevant records should be summarized to prepare for promotion evaluation. Design scheme of Mid-Autumn Festival in catering 4

The 15th day of August in the lunar calendar is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival. China's ancient calendar called August in the middle of autumn "Mid-Autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival".

1. Activity background

The Mid-Autumn Festival is coming. Combining the actual situation of our hotel and the traditional national customs in China, this plan is formulated in order to better carry out the hotel sales service and achieve a double harvest of economic and social benefits.

The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of upgrading.

2. Activity mode

1. The original price of food can basically be maintained, but the price of some food related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of the Mid-Autumn Festival package (explained below) should not be too high.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and reached around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).

Third, the activity design

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and mooncakes can be given as our specialty (the price does not need to be too high).

2. As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

3. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

4. The activity will be held on _ _ _ _ _ of the lunar calendar.

IV. Activity promotion

1. Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try the mobile phone short message advertisement, which focuses on the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the activities of the hotel.

4. Make a pop-up box advertisement or a larger flash animation advertisement or banner on the website. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high. Note: You can choose several kinds of the above advertisements at the same time. The promotion focuses on the urban area and can also be promoted to the surrounding counties and cities. Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.