First, the brand effect. Secondly, foreign companies in China is according to the law, so there is no tax evasion, but we do not invoice them to pay less tax oh, high staff costs. Third, raw material procurement food quality and safety aspects of the input more, my company is to supply them, chicken thighs weight big don't, less don't, color light, deep don't. Fourth, is more investment in advertising, counted in the cost. Fifth, is to choose the lot is very hot, sometimes certain lots are not profitable, but they play the brand, is to maintain a price, so you eat in small cities part of the price share to the big city, which is why people go to Hong Kong feel that only to eat KFC can also be consumed, and other too expensive reason Oh