1. Xicha

"Xicha Hot Wheat" is a baking brand under Xicha. Besides tea, it also sells soft European buns, and the production of European buns is all completed in the store.

in March p>2117, the first "Xi cha re mai" store appeared in Guangzhou huifudong store, and then opened new stores in Shenzhen, Shanghai and Beijing. At present, there are 16 stores in China.

2. Nai Xue's tea

Nai Xue is obviously ahead of the pack. Pindao Restaurant, to which Naixue belongs, owns four direct tea brands, namely Naixue の Tea, Taigai, li mountain and 27fruits Glycyrrhiza Fruit.

The customers of Taigai are young people aged 15-21, and the product has higher sugar content. The main product is milk-covered tea, and there is no soft European bag. The customer price is around 25 yuan. On September 5th, 2118, Taigai entered Singapore before Naixue's tea and opened its first branch in Nex Shopping Center.

in April p>2118, li mountain, the brother brand of Naixue の Tea, landed in the coastal city of Shenzhen, featuring "Famous Tea+Fresh-cut Fruit", and the customer price was around 31 yuan.

In store design, unlike Naixue's bright and elegant female style, li mountain's store is mainly dark green, with a more atmospheric style.

27fruits Glycyrrhiza uralensis Fisch fruit is improved from the local flavor of Glycyrrhiza uralensis Fisch fruit in Chaoshan, and fresh fruit with glycyrrhizic acid plum juice is sweet and sour. At present, it is open to join nationwide.

3. Modern China Tea Shop

As a "landmark" tea brand in Changsha, Modern China Tea Shop has been frequently searched in Weibo because of the problems of "joining", "shanzhai" and "registered trademark", which has spread all over the country. In fact, more than 81 stores in Modern China Tea Shop with "hot search constitution" are currently located in Changsha, all of which adopt the direct mode, except the sister brand HelloTea Zhihu Tea.

Zhihu Tea, a sub-brand, originally focused on cultural and creative products, transformed into a tea shop in 2117, focusing on cheese milk tea and tea retail, and providing take-away service; Style and Modern China Tea Shop come down in one continuous line, with a strong Chinese style.

Image source: Modern China Tea Shop official Weibo

4. Happy Lemon

When it comes to being a deputy brand, old tea brands are not far behind. On the classification of tea, Taiwan Province Yaming Group, to which Happy Lemon belongs, owns three brands: Happy Lemon, Opal in Teahouse and Drink it.

The sub-brand "Opal in Teahouse" launched in p>2116 is aimed at the middle and high-end market, adopts the big store model, and the store style is luxurious and artistic, and the products have also been upgraded. The tea base comes from Taiwan Province tea garden and the raw materials are carefully selected, which is an attempt of brand layout in the field of new tea.

In p>2117, the group launched a sub-brand "Drink it", which specializes in brown sugar bubble tea, which is obviously different from other beverage brands under its control.

It is understood that the opal and drinking bar in the tea house will be open for joining.

5. Fifty Lan

Fifty Lan, the originator of Taiwan Province milk tea with a history of 25 years, founded his own sub-brand ——koi in 2116, which empowered him in raw materials, personnel and supply chain management.

koi is an international beverage chain brand, all of which adopt a direct business model and are not open to joining. At present, it has opened stores in Taiwan Province, Chinese mainland, South Korea, Japan, Singapore and Southeast Asia, with 281+ stores worldwide.

6. Mi Xue Bing Cheng

Mi Xue Bing Cheng, a local tea brand in Zhengzhou, made a different brand. Last year, it launched the coffee brand "Lucky cup".

Lucky Cafe mainly consists of street shops, office buildings and university campuses. The shop area is not large, and the product price is between 8-16 yuan, which supports in-house food and delivery.