How to write a business plan? . What's the point? . Be practical. . thank you
Hello, thank you for your question. Let me say: how to write a business plan? 1, looking for an industry. 2. Your own views on this industry. This is one of the ways, called injecting your point of view. Finding the problems in this industry and solving these problems is one way. It is called solving these problems 4. After that, you should write down some practical measures. 5. Details of the implementation process. 6, with pictures, indicating the source of information. I post two examples of my business plan in this respect for reference only: Plan 1. Blind massage is a traditional health massage in China, which can provide employment opportunities for blind masseurs and provide health care for people. It is an industry that benefits the people. I went to get a massage again today. I found that so many small massage parlors I have been to gave me the impression that Jieyang has a population of more than 6 million, and the massage market is actually vacuum. After walking through so many shops, I have seen their dead hole for so many years. Their shortcomings are as follows: 1. No one can do it according to the industry standard of health massage in Guangdong Province. 2. There is a fire-fighting problem. Many small shops have no fire-fighting facilities at all, and there are no fire exits. 3. Insufficient interior decoration and poor environment. There are also some shops, not to mention the sanitary conditions. I still have the habit of changing the tablecloth once a day. 4. There are uneven skills to master, and there is no unified training, not to mention the technical standards of the industry. 5. There are too many internal management problems. For example, the sharing system remains unchanged and there is a guarantee. Although any employee can earn more than 2000 yuan, there is still a guarantee. 6. There is no uniform work clothes, working procedures and service standards. 7, do not understand marketing planning. 8. The service orientation is not clear, and formal and informal are together. 9. The quality of employees can't be rooted, and even the master is holding my shoulder and saying that your thoracic spine is not good. In view of the above problems, my thinking is: 1, internal: practice internal strength hard and do a good job in management. 2. Service: standardize operation and improve quality. 3. Storefront: Increase investment and start making hardware. 4. Marketing: Planning marketing and positioning. Consider site selection: around the Aquatic Products Building or on the right side of Lingxian County, because there are many residential areas around the activity center for veteran cadres in this area, and most of them are noble houses with consumption power, and there are no competitors around. At this stage, the surrounding roads should not be too high (1); There should be landmark buildings around to mark it; 2) it can be expanded after the scale is deep; 3) A place suitable for parking cars; 4) residential area; 5) Decoration of some items that should be installed: signboards, beds, chairs, ducks for workers to rest, computers, speakers, stoves, water heaters, cooking pots, rice cookers, some vegetables, bowls, flowers, air conditioners and others, such as tractors. Positioning: healthy and formal cultural marketing: the company will spend part of the funds to purchase 100 "blind touch experience cards", which will take effect after being signed by the card issuer. Visiting leaders through Jieyang Municipal Government, Jiedong County Government, Municipal State Taxation, Municipal Local Taxation, Municipal Tobacco, CNOOC and Municipal Association for Science and Technology, sending experience cards to relevant doctors through Jiedong People's Hospital, asking doctors to introduce patients to do health massage after the experience, and advertising incentive mechanism for soft text in Jieyang Comprehensive Network Health Channel: At present, the charging standard is 30 yuan per hour, and if the same guest and the same staff member charge 50 yuan for two hours. After the monthly commission of workers reaches 1.500 yuan (excluding 1.500 yuan), the 50-50 share will be changed to 64-64 share. Worker 6, company 4. After reaching 3,000 yuan (excluding 3,000 yuan), June 4th was changed to July 3rd, with 7 workers and 3 companies. After twelve o'clock in the evening, the charging standard is changed from thirty yuan to forty yuan per hour. The workers' commission is increased to 25 yuan per hour. Scheme 2, Taste of marrow-Three generations of lonely peaks know the taste of diet 1. Foreword How to find a foothold in the fierce competition market? "Selling point" is very important. Although many people know the series of traditional foods "porridge" and "rice" in China, they are not well managed. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good results have been achieved. Casserole porridge: the biggest feature of hipsters (including Chaozhou, Jieyang, Shanwei, Shantou, Meizhou and other places) is that they invented a kind of food called Chaozhou cuisine in social activities! Chaozhou cuisine is not only popular in South Guangdong and China, but also enjoys a high reputation overseas, with a wide and far-reaching influence. The flavor characteristics of Chaozhou cuisine are gradually formed by inheriting the tradition. The objective condition is Chaoshan's unique raw materials, and the subjective factor is that Chaozhou cuisine chefs are good at cooking and seasoning. With the improvement of people's consumption level, Chaozhou cuisine will adapt to consumers' dietary needs and innovate constantly on the basis of maintaining tradition. Chaozhou cuisine is complex in content and exquisite in practice, but the most famous dish in Chaozhou cuisine is casserole porridge. "porridge" dictionary explanation: porridge. Semi-liquid food cooked with grains or grains and other things. Eating porridge is a traditional eating habit of China people. It has a history of thousands of years. It is one of people's main diets. Especially the staple food of Buddhist disciples. In the year of famine, the court and the official rich man's house set up a "porridge" shed to help the famine, which shows the importance of "porridge" for survival. With the changes of the times, people should not only eat well, but also eat skillfully. Chaozhou people loves to drink porridge since ancient times, and has created a completely different cooking method from other places. It is a kind of porridge with a lot of rice, which is thick and sticky. It is called "rice" in Chaozhou, and the cooking method is very particular. Rice and water should be cooked in proportion, using casserole or uncooked pot. When the rice is cooked, it becomes sticky and delicious Chaozhou porridge after ten minutes, and water and rice are integrated. There are many kinds of porridge, such as eel porridge, cream crab porridge, live shrimp porridge, pigeon porridge and so on. Casserole porridge is cooked in a casserole, and fresh seafood is added when the porridge is cooked just right. This cooking method can blend the delicacy of seafood into porridge water, while retaining the tender and smooth taste of seafood. Advantages: many varieties, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-season. Clay pot rice: Clay pot rice is a great invention of Guangdong people. Authentic clay pot rice must be cooked with a tile palm. Watching fire is a complicated job, and it is definitely not suitable for lazy people. Cooking clay pot rice is very simple. Bacon, slippery chicken, ribs, pork liver and beef can all be used in the pot. You can also spell more. Clay pot rice is a product with profound cultural background because of its simple production method, rich content, ugly cooking and diverse tastes. Advantages: many varieties, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-season. Chaoren snacks Chaoren snacks have a wide variety and a long history. In the past, the economy of Chaozhou Fucheng was depressed and the livelihood of the people was difficult. Some people have to start a snack business. In order to make the products in an invincible position in the market, snack vendors use their intelligence to make famous snacks with no one and no one. Second, market positioning and product structure Market positioning: 1, store name: Chaoshi Workshop; Eat pith to know taste; The taste of bone marrow-three generations of Gufeng know the taste of diet; Influx banquet; Here comes the good porridge ... Main benefits: delicious, nutritious and hygienic. The main business strategy: dinner, supper, ordering service, providing leisure space and nutritious and delicious food for customers who eat dinner and supper, and delivering the most convenient and fast delicious food to customers who order and deliver food. Product benefits: need nutrition; Avoid the trouble of cooking porridge yourself; The inconvenience of purchasing raw materials and ingredients; Save time and effort, so that consumers have the feeling of taking advantage. Product structure: 1, casserole porridge raw fish porridge eel porridge cream crab porridge meat crab porridge live shrimp porridge pigeon porridge pork liver porridge preserved egg porridge seafood porridge pheasant porridge frog porridge 2, clay pot rice, bacon, soy sauce, ribs, celery, salted fish, asparagus, clam, sweet potato, cheese, mung bean, osmanthus, lily, bamboo shoots, shrimp, eggplant, etc. Spicy sauce beef brisket claypot rice eel claypot rice frog claypot rice raw fish claypot rice Jiang Sha old duck claypot rice 3. Four-season stews like Nanjiang, pheasant stewed ginger, egg stewed chopped green onion, old duck stewed onion, brisket stewed coriander and scallop stewed 4. Chaoshan snacks multi-flavor oyster sauce, oyster baking machine, glutinous rice balls, fried cakes. Having a trademark pattern; There is a Chaoshan cultural atmosphere; Unique color identification; The mental outlook of people and plants in the shop; Business hours are clearly defined; Fourth, the store's auditory impression sound is played. V. Marketing Strategy 1, Word of Mouth Effect: Focus on Word of Mouth! So let people praise a brand: delicious! Intrinsic requirements start with service quality, good products, good service and good attitude. Pay attention to the management of employees! 2, take the initiative to attack: mainly distribute leaflets, at the same time, cultivate the market! 3. The website is combined with online publicity. Investment quota of intransitive verbs