1. When you are interested in opening a restaurant, you should first consider whether you plan to operate independently or join. Because these two models are very different, I won't explain them too much here. Let's take joining as an example to explain.
2. Deciding to join means choosing the right project from many joining information. For the present quasi-catering, the great difficulty is that there are too many choices.
I have always been optimistic about this project, and I have to do my homework for this project before joining.
First of all, you can check the information online, on the one hand, check the authenticity, strength and evaluation of the company; On the other hand, you can find the franchisees of this project, choose one or two from near and far, make unannounced visits, and observe and record the location, dishes, tastes, services, people flow, customer unit price and other information. It is best to communicate with the boss, but don't have potential influence on the boss.
Secondly, after analyzing the situation of these two stores, evaluate the areas you are going to invest in and record the problems you don't understand.
Finally, contact the headquarters to determine the inspection time.
Many people have never been to the company headquarters before joining, and feel it is unnecessary. But we think that if you really want to join, you must go to their company headquarters and direct sales stores. When the problems before and after sales are solved, you can sign the franchise contract.
It is very important to choose the right company to join. Generally speaking, it is not considered that a company without direct stores can serve franchisees well. Because choosing to join is choosing after-sales service. When there is a problem with our turnover, does anyone find it in time and give countermeasures? When our dishes are aging and customers are bored, can anyone help us update our dishes regularly? When we need landing guidance, can anyone come to our side on time to help us adjust measures to local conditions, make suggestions and implement landing?
In short, when joining, we must keep our eyes open and have a long-term vision, not just looking at the present, because our ultimate goal is to make money.
What are the precautions for joining a hot pot restaurant?
Matters needing attention in joining hot pot restaurant 1. Brand licensing
Because the so-called hot pot franchise is that the headquarters authorizes the brand to the hot pot franchise store. In other words, the headquarters must have this brand before it can be authorized to join the hot pot store. In other words, the headquarters must first obtain the certificate issued by the national professional department.
Matters needing attention in joining hot pot restaurant II. Joining fee
Generally speaking, the headquarters will charge three kinds of fees to hot pot franchisees, namely, hot pot joining fee, commission fee and deposit. The so-called hot pot franchise fee refers to the fee charged by the headquarters to help the hot pot franchisees make the overall store opening plan and the education and training before opening the store.
Royalty refers to the fees paid by hot pot franchisees to use the headquarters trademark and enjoy goodwill. As for the deposit, it is the fee charged by the headquarters to ensure that the hot pot franchisees effectively perform the contract and pay on time.
Matters needing attention in joining hot pot restaurant three. supply price
In the general hot pot franchise contract, the headquarters will ask the hot pot franchisees to purchase goods from the headquarters, and they are not allowed to purchase goods privately. This is often the most controversial part between the headquarters and the hot pot franchise stores.
Because hot pot franchisees often think that the supply price at the headquarters is high, they buy their own goods from abroad. However, based on the consistency of the quality of the chain system, the headquarters had to ask the hot pot franchise stores to purchase from the headquarters in a unified way, which led to disputes.
It is more reasonable for hot pot franchisees to ask in advance that the price supplied by the headquarters cannot be higher than the market, or that it is acceptable to be higher than the market, so as to avoid disputes between the two parties on the price afterwards.
Matters needing attention in joining hot pot restaurant. Regional protection
Usually, in order to ensure the business interests of hot pot franchisees, the headquarters of hot pot franchisees will have a business circle guarantee, that is, no second branch will be opened in a business circle. Therefore, hot pot franchisees must be very clear about the scope of the business circle. In fact, if the headquarters is located outside the security business circle, the hot pot franchise stores have no right to protest.
However, it is worth mentioning that when the number of hot pot franchisees in some chain systems has increased or reached saturation, it is difficult to open new hot pot franchisees under the protection of the business circle, so they took the opportunity to develop the second brand.
Matters needing attention in joining hot pot restaurant V. Confidentiality agreement
The so-called confidentiality agreement means that the brand headquarters, in order to protect its management technology and intellectual property rights, will not flow out because of the opening of the hot pot franchise store, requiring the hot pot franchise store not to engage in the same industry as the original hot pot franchise store during the contract period or within a certain period after the end, nor to disclose the brand technology and core knowledge to others. This is also a kind of protection of intellectual property rights, and this agreement is understandable.
Hot pot joining is a very popular project at present, but we should also pay attention to these problems when choosing to join, otherwise it will bring great trouble to our franchisees and even cause irreparable losses, so franchisees must pay attention to it.
What are the advantages of opening a hot pot restaurant?
First, the characteristics of hot pot taste are better than Chinese food. High-grade hot pot must highlight the characteristics of bright red color, spicy taste, outstanding umami flavor, pleasant fragrance, heavy taste and endless aftertaste. It is difficult for Chinese food to do all this at the same time, that is to say, the taste stimulation of hot pot far exceeds that of Chinese food, and people's taste is getting bigger and bigger, especially young people, who are the main force of catering consumption.
Second, the best way to eat is to drink and chat. Eating hot pot is very participatory, especially self-help hot pot. Everyone should interact, and everyone is not shy. Eating hot pot is neither hot nor cold from beginning to end, lively and casual. At the same time, the dishes are very rich, and three people can order more than a dozen dishes, but Chinese food will not work. All these Chinese dishes are impossible.
Third, affordable mass consumption. The consumption of chafing dish is lower than that of Chinese food, and the average person eats a la carte chafing dish between 30-30 40 yuan. Compared with Chinese food, consumption is much lower. And as a treat or a family dinner, you don't lose face. In fact, hot pot is a low-consumption and high-quality dining form.
Fourth, it turns out that it is not wrong to think of opening a hot pot restaurant first. It is an indisputable fact that there are more hot pot restaurants in Chongqing than Chinese food restaurants, but it was the opposite fifteen years ago. It is also an indisputable fact that hot pot has developed rapidly in other provinces in China. Throughout the country, the catering industry has become bigger and stronger, and the shortest time is the hot pot industry.
5. Don't think that the hot pot is influenced by the seasons and has a single variety. At present, hot pot has many flavors, such as spicy, sour, spicy, light, getting angry, not getting angry, soup, soup-free, stewed vegetables, snacks and so on. It depends on how investors position themselves. At present, many hot pot products are actually evolved from Chinese food. As long as we change the container, it is a special China food. Therefore, many hot pot varieties are not affected by seasons, and a store can operate more varieties.
Sixth, the work of hot pot restaurants is not bothered by Chinese food. It is superior to Chinese food in time, workload and technological process.