Mala Tang originated from the coast of the Yangtze River. Initially, boatmen and trackers created a simple and unique way to eat mala Tang. From Yibin, Sichuan to Wushan, the Three Gorges, due to the rapid flow of water, the traveler has become an indispensable landscape. While pulling the fiber, they set up stones, set up tanks, picked up some branches to make a fire, and scooped up several spoonfuls of river water. Everything is based on local materials. If there is food, they will pull out some wild vegetables to make up the number, and then put spices such as sea pepper and pepper into the sea to eat, which can not only fill their stomachs, but also drive them away. This way of eating quickly spread along the river because of its simplicity. Later, when the hawkers on the dock saw the business opportunities, they transformed the dishes and stoves and put them at both ends of the load, shouting as they walked. People who sell labor by the river and on the bridge have become frequent visitors around the goods. Nowadays, mala Tang has gradually moved from the river to the shore.

Spicy hot pot

This is the origin of mala Tang.

develop

Mala Tang is the predecessor of Chongqing hot pot, which can also be said to be a simplified version of hot pot. The difference is that you put meat and vegetables on the bamboo stick, and when you eat, you put a handful of meat and vegetables on the bamboo stick into the rolling red soup. The authentic way to eat is not to eat string by string, but to grab a handful and row with chopsticks, and the dishes will fall into the sesame oil dishes one by one and then eat! In addition, the ingredients used in mala Tang and hot pot are generally the same, and the biggest difference between mala Tang and hot pot is simplicity and quickness.

With the development of the times and the market, mala Tang has also changed a series of eating methods. Chongqing Taixing Mala Tang took the lead in implementing the weighing method, with vegetarian food 10 yuan/kg and meat food 28 yuan/kg.

It is such a small mala Tang, which we may not think of when we invite guests to dinner, but it often appears in the streets. As always, the fire has been fixed for nearly 20 years. There is no luxurious decoration, no expensive dishes, no restaurant foreman who laughs like a flower, and even no decent signboard. There are several tables, two stoves and bamboo sticks on the ground. So I am surrounded by a circle of people every day, eating delicious food and sweating. That feeling is a word: cool!

It is precisely because of this that Mala Tang will grow like mushrooms after rain and quickly spread to the whole country. Among them, Heilongjiang Tang Zhen Mala Tang, Jilin Yanbian Slender Monkey Mala Tang, Beijing Paopaotang Bone Soup Mala Tang, Hebei Haozhu Yigu Bone Soup Mala Tang, Sichuan Leshan Niuhua Mala Tang, Heilongjiang Yang Guofu Mala Tang, Zhejiang Ji 'apo Mala Tang and Shanghai Zhou's Mala Tang are all outstanding.

change

However, with the development of society and the improvement of living standards, there is a growing demand for people to advocate health, pursue fashion and improve their quality of life. People are no longer so simple about food, but pay more attention to the health and health care functions of food. In this way, the disadvantages of traditional mala Tang's business model and dining method are exposed: rough technology, single taste, poor dining environment, only vegetables without soup, and even food hygiene and food safety have become big problems.

Spicy pettitoes (hot spicy dip)

As a result, a new mala Tang restaurant with good environment, uniform taste and in-place service came into being. For example, Tang Zhen Mala Tang is one of the bold innovations and the representative of the new Mala Tang, which is favored and sought after by more and more modern consumers. It must be said that the traditional business model needs continuous improvement and innovation to develop.

The development of traditional mala Tang market has experienced stall operation, stall operation and store operation. After experiencing the stages of taste-oriented management, service-oriented management and paying equal attention to service and dishes, the market has entered a more intense brand competition stage since 2008. Looking at the development and changes of the whole industry, in the final analysis, the market is the center. Traditional mala Tang shops (stalls) ignore customers' personalized consumption needs, omit communication with customers, and the products are single in taste (that is, spicy, and do not pay attention to the collocation of taste and nutrition), which leads to the traditional mala Tang management being at a disadvantage in the competition. Therefore, in the stage of orderly, characteristic and efficient competition, only by taking customers as the center and taking the market as the guide, changing the business philosophy and service concept, constantly satisfying customers' needs and making customers feel value for money can they be in an invincible position.

Spicy hot pot

The first batch of mala Tang in China, featuring mala Tang, is one of the biggest beneficiaries of the new mala Tang reform. According to customers' individual consumption needs, we provide five ways to eat: Jin Lun Mala Tang, Hotpot Mala Tang, Bowl Mala Tang, Casserole Mala Tang and skewered Mala Tang. For example, bowl mala Tang and casserole mala Tang are cooked by one person, skewered mala Tang is ready to eat, and hot pot mala Tang is a lively gathering of many people ... The ingredients are fresh and delicious, spicy and enjoyable; Nutritious bone soup can strengthen the body and beauty beauty. This is a more delicious, nutritious, healthy and fashionable choice!

Whether in a restaurant or a food stall ... look: red waves are rolling; Listen: the voices are buzzing; Products: warm mouth and warm heart; Fire: a "bubble" is popular, and all-round sensory stimulation and experience give people great temptation. Since the introduction of Mala Tang, which can be used for drinking soup, the business of Mala Tang restaurant is booming day by day and has become the most beautiful scenery in the local area. Mala Tang, which can drink soup, has become the profit secret of street shops!